Packaging Process
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The materials are for the sole u of designated employees and business partners of Target. Reproduction, electronic
transmission, third party u or other disclosure is strictly forbidden.
Session Objectives:
1. Understand the importance of consistent packaging
天开文运2. Understand Target’s owned-brand packaging process.
3. Know the goals of Target’s packaging program
4. Understand the Global Managed keyline process
笔记本屏幕亮度怎么调5. Understand the role of GMI
6. Understand your next steps
Session Agenda:
1. Goals of the Target Packaging Program
2. Packaging Formats
3. IPMG Packaging Process
4. New Packaging Process
5. Role of Graphics Measurement International (GMI)
无所事事的意思6. Environmental Claims
7. Global Managed PrePress/Keylining Process
8. Rollout Plan and Next Steps
NOTE: Partners Online contains comprehensive instruction for vendor requirements and procedures. You must always reference POL for the most updated information for all Target process.
1. Goals of Target Packaging Program
Goals of the packaging process are to drive profitable owned brand sales for Target and vendors by delivering:
o Consistency and quality
o Competitive costs for quality specified
o Alignment of packaging process to the PD&D milestones
o Driving packaging innovation
Packaging impacts sales and profits becau:
o70% of purcha decisions are made by consumers bad on the packaging and image from
the packaging.慢慢声歌词
2. Defining Owned Brand Packaging at Target
Owned Brand Packaging is the package that supports Target’s owned brand strategy. This includes graphics and structure. It drives brand consistency and quality through utilization of Target approved global packaging resources and incorporation of the packaging development and production.
Owned Brand Packaging Types:
Backer or Blister Card C lod Box
Ribbon Card Blister card
Hangtag Inrt Card
Clock Box Header Card
3. International Packaging Management Group (IPMG) Packaging Process
Target has worked hard to build a network of trusted packaging experts that are located across multiple regions and our expectation is that our business partners or vendors will work with the IPMG’s as they would any other Packaging company. In the current IPMG process Target Business partners will be responsible to manage all details of working with an IPMG.
IPMG’s are a lect group of Target approved globally integrated Packaging Producers and Project Managers. They are centrally located and provide the following rvices:
o Global packaging development and production
o Experti of Target specification guidelines for paper, ink and process
o Press checks
o Shipping logistics
o Inventory control
o Packaging engineering
o Material experti
o Mock ups and Rapid prototyping
o Development of specifications
o Dielines
o Style guides
o Materials
Benefits Provided by IPMG:
Packaging consistency for all items from vendor
Quality Packaging that enhances the product image
Great looking packaging that will drive sales and increa profit growth
Hardlines Target Approved IPMG Suppliers:
Jupiter
r-pac International L&E
竹里馆王维
Vinyl Target Approved IPMG Suppliers:
EA International
r-pac International Vipac
Apparel and Accessories Target Approved IPMG Suppliers:
Avery Dennison
r-pac International
Shore to Shore SML
Note: For more information on the IPMG process, visit Partners Online
IPMG Packaging Process
Three Phas in Packaging Process:
1. Target Internal Product and Brand Development
2. Vendor Product/Package Development and Bidding
3. Package Prepress and Production
美丽的近反义词
Pha One: Target Internal Product and Brand Development Product and brand concept developed Packaging global feasibility analyzed
Apparel & Accessories: Order codes are distributed to vendor using the Elements List.
Hardlines: Packaging guidelines and specs are posted for vendors on the PD&D Grovesite.
Pha Two: Vendor Product/Package Development and Bidding
(HL) Vendors will receive a Packaging Assortment Grid (PAG) that includes packaging information最正确的八卦图
o This notification may be received from Merchants/TSS o PAG includes packaging specs and dielines
Vendors work with IPMG/Certified Supplier to establish package pricing
Vendor should negotiate costs, timing, and quantity before lection of final IPMG/Certified Supplier
each用法
Vendor works with certified supplier to develop package dielines and mockups for POG submission, Target approval and transit testing
o Vendors are required to provide one color mockup and five white box mockups for each sku during
the packaging development stage.
o The color mockup is ud to submit to Target for POG needs
o The white box mockups are ud to check dieline fit and trim and also for transit testing if needed.
Example of Packaging Assortment Grid (PAG):
Final product vendors are lected by Target and lected vendor submits dielines to Target at – e POL for full dieline submission details and requirements.
Pha Three: Package Layout and Keylining Begins
Target conducts internal pickup meeting
Package layout and keylining begins
