JUN 9th，2013
Getting to know you
几点了英语
好夫妻Members: Allen (洪英伦 2号)
Saint （程 炜 4号）
Yuly (柳 园 14号)
Pairs (陈冰磊 15号)
Gaby (林幼琴 21号）
Amy (陈葆婷 30号)简约头像
青蛙青蛙Allen：Now,I will introduce the background of our company,Kimsoong. Kimsoong,a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchis in most European countries which not only ll cars and motor accessories but also have rv
icing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in ud cars.
Here is a SWOT analysis about Kimsoong.
First,strength.Our company has strength in our low price and we have built up market share at the lower-end of the market.And we also provide free rvices to our customers.
Second,weakness.Our company is lack of accurate buyer profile,if wo don't know our buyer’s demand ,we can’t satisfy their needs.We do bad in after-sales care.Over half of our buyer thought our after-sales care is just fair.
Next,opportunity.In the future,eco-car will be mainstream and develop new environmental friendly cars will bring revenue in decades.
外婆走了简短悼词
Last,threat.Our company is facing inten competition.About half of the not repeating purcha buyers giving the reason of buying competitor’s models.
苏州好玩吗
蔡洪生Now we start a customer loyalty program to win more customers. So,let’s discuss your plans.
Saint：From the data we can e that price is the main point which influences people’s judge.So I think the first one we should do is providing discounts to existing customers who buy a new Kimsoong car.We all know the price means a lot to the customers.We will have professors to decide suitable instalment purcha plans for the clients to relieve their economical burden for purchasing a new car. And according to the income group of our existing customers,most of whom are of middle income,the proportion is 82%.On one hand when they want to change a new car,our discount could be very resistless to them.And on the other hand ,they would feel themlves VIP in our company,becau the discounts are for some special customers.
Yuly：Yeah, you’re right. The VIP system is always a good way to keep customers, so we’ll get some preferences for our VIP: Customers can easily become our VIP just after they buy our car. Besides, in consideration of customers work busy and they will pay atte
ntion to a magazine than other media. So we decide that company monthly magazine is the main promotion media. A monthly company magazine nt free to all customers to inform the latest information of our company.The magazine will also introduce our company‘s brand background, transmit the new car information and teach customers how to maintain their cars. In this way we can leave our customers a favorable impression to keep their loyalty.
Amy：Great and I have something to say. According to the customer profile, we know that 52% customers bought a competitor’s model; it is the main reason for not repeating purcha. So in order to improve customer loyalty, we should make customers be our priority ones, that is to say our VIP. Give them a special offer; every time they buy any old models from our company, they will get a 20%discount with it.
奥斯特洛夫斯基的名言Yuly：Discount is always effective. And you know our company not only ll cars but motor accessories. So I think we can nd some products as a gift when customers buy our cars. On one hand, it can popularize our motor accessories and reduce the promotion
al cost, on the other hand it’s also a good way to promote the sales of our motor accessories due to advertising effect.Just as the saying goes”kill two birds with one stone”.
Pairs：The solution she put forward is quiet available I think.However,in my point of view,we should focus on internet effect as well, becau business world connect cloly with it nowadays.There are countless successful business cas making good u of social networks.They create and promote business Facebook or Twitter account.Taking Facebook as a typical example,it's the world largest social network,with more than 900 million urs.We have abundant chances to make our followers became our next customers if we organize an excellent team to run the accounts professionally.What's more,the network could help us to gain the latest tendency of rivals and to get the feedback information of existing customers.We could save our advertising budget by putting latest news of our products and gradually build up an advanced and innovative brand image at meanwhile.
