1. Introduction of conversational implicature theory
Implicature is a technical term in the linguistic branch of pragmatics coined by Paul Grice. It refers to what is suggested in an utterance, even though not expresd or strictly implied by utterance. Take the following dialog for example.
Sam: Do you think David is a good teacher?
Amy: Well, today is a sunny day.
From the literal meaning, it ems that Sam does not like David as a teacher but Amy disagree his mind. Conversational implicature are typical examples of more being conveyed than said.
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2. Application of conversational implicature theory at home:
计算题六年级2.1 Application in China Classical literature a dream of red mansions:
Concerning the Lin Taiyu’s conversations made just before her death, this text explores the
application of Grice’s Cooperative Principle and conversational implication theory on conversations of the novel. This analysis can not only help us understand the character’s behavior, psychological changes and their personality profoundly, but further learn and comprehend Grice’s theory.李大奎
2.2 Application in坐飞机一路顺风 daily conversations between the couple:
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A wonderful marriage needs a great communication between the couple when they live together for a long time they can comprehend another’s intention easily but sometimes actually she or he is smatter. The results cau unnecessary misunderstanding in relationship. This article will take the conversational implicature theory of pragmatics, as the foundation, in conversations between husband and wife, for example to explore the inference of conversational implicature and understanding.
2.3 Application in English Advertising
David Ogilvy said that advertising is the career of words. This kind of saying reveals the s
ignificance of advertising language to advertising. Similarly, another advertising guru Leo Burnett also said words are the best tool in advertising. Words in expression can inject enthusiasm and soul in our mind. Advertising is something that we are all expod to everyday. It is also something that is likely to affect us in a number of different spheres of our lives. Advertising takes many forms, in most of which, however, language is of crucial importance. As it is known to all, English advertising is a kind of language. So from the above ntences we can infer that English advertising has clo relationship with pragmatics since pragmatics is the study of how speakers of a language u ntences to effect successful communication. [1] Therefore we can explain some phenomena in advertiments from the perspective of CP and Conversational Implicature theory in pragmatics.
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3. Conclusion
The theory of conversational implicature is considered one of the key concepts in pragmatics for its powerful explanatory role in language communication. In communicatio
n, the meanings of words or ntences depend on certain contexts specified by implicature. The knowledge and correct application of conversational implicature is of great significance in communication and English learning.
4. Reference
[1] Conversational Implicature Theory and English Advertising
[2] 杨婷. Grice会话理论的语用分析东阳马生序——以《红楼梦》黛玉香消玉殒前夕话语为例小朋友的画[J]. 江西师范大学外国语学院2013.4
[3] 李亚敏.从Grice 会话理论看夫妻间的日常对话[M].延安大学西安创新学院2012
