Sample Rearch Proposal for MBA programs
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Title: Relationship between perceived organizational ethics and effectiveness of e-business: A ca of SMEs in UK.
Introduction: Small and Medium sized Enterpris (SMEs) constitute an integral part of the economic development and sustainability in United Kingdom. It has been noted that in 2012, there were approximately 4.8 million SMEs operating within the country (Business Innovation and Skills, 2012). Furthermore, SMEs contribute to the 99.9% of business related process within the private ctor of the economy. The factors that determine the success of an SME are attributed to the ability of the management to capitalize on the strengths and opportunities. However, the role of consumers or customers as central stakeholders can’t be overlooked. Technological advancements have also changed the outlook of the business environment for SMEs within UK. An increasing number of organizations have integrated e-business or e-commerce as a part of their operations to fulf
ill the demands of the consumers in an effective manner (Taylor & Murphy, 2004). The SMEs as well as large scale corporations have perceived e-business as a profitable opportunity, thus leading to the integration of e-business models in SMEs.
伯虑愁眠怎么提高弹跳力Consumers in today’s world engage in decision making process which involves the consideration of various factors. The incread awareness of corporate social responsibility as well as the organizational ethics displayed through the firm’s interaction with the online consumers determines the level of success of SMEs. Creyer (1997) have stated that failure to understand the potential of consumer’s perception about organizational ethics can have negative implications for an organization. This area has also been relatively unexplored as most of the scholars have focud on the impact of corporate social responsibility on the overall performance of SMEs in UK (Spence, Schmidpeter, & Habisch, 2003; Castka, Balzarova, Bamber & Sharp, 2004; Baden, Harwood & Woodward, 2009). Bad on this background, the rearcher has propod to investigate the role of perceived organisational ethics by consumers as a factor that has significant impact on the effectiveness of electronic mode of business for SMEs oper
如何与女生聊天ating within UK (Daniel, Wilson & Myers, 2002).
RESEARCH OBJECTIVES AND RESEARCH QUESTIONS
The main focus in this domain will be to investigate the linkages between consumer’s perceptions of a firm’s ethical behavior. The rearcher will also explore the perception of consumers about the moral principles upheld by organizations and their willingness to engage in e-business activities with the firms. The rearch objectives identified for the study are as follows:
1. To understand the perception of organizational ethics among the online consumers of SMEs.铮铮铁骨的意思
2. To explore the factors developing perception of organizational ethics among online consumers.
3. To investigate the impact of perceived organizational ethics on effectiveness of e-business for SMEs.
The study will be bad on the following questions:
1. What is the perception of organizational ethics among the online consumers of SMEs in UK?
2. What are the factors which develop the perception of organizational ethics among online consumers?
3. What is the impact of perceived organizational ethics on effectiveness of e-business for SMEs in UK?蓝天歌词
RESEARCH DESIGN
The rearcher will be using grounded theory as a strategy of qualitative rearch. Glar (2008) has stated that grounded theory helps a rearcher in establishing a clear framework out of the generalized information. Critics have outlined the limitations embedded in the u of grounded theory and qualitative rearch by asrting that they are bad on subjective data only. The rearcher can gain insight into the thoughts and beliefs held by individuals; however the obrvable behavior and objective information are significantly overlooked (Bryman & Bell, 2007). Furthermore, the process of theoretic
al construction can be time consuming as well. Belk (2006) on the contrary has argued in favor of the u of grounded theory for investigating the various themes related to consumer behavior, as the development of new theory is needed to understand the complex phenomenon of consumer perception.
DATA COLLECTION AND ANALYSIS
疤痕针The data will be collected from 8 individuals who have indicated that they have engaged in online purchas in the last 2 months (from SMEs located in UK). The participants will be required to respond to the mi structured questions developed by the rearcher. The nature of data will be bad on direct respons to questions as well as the discussion generated respons. The focus group ssion is expected to last from 60 to 90 minutes. The ssion will be recorded by the rearcher after obtaining informed connt from the participants. Later on it will be transcribed and coded to identify the various themes discusd by the participants. The analysis of the data will provide an overview of the various factors that have emerged during the focus group discussion. The
data from condary sources will be utilized to develop an understanding about the impact of perceived organisational ethics on the effectiveness of e-business. Peer reviewed journal articles and books will provide content in this regard which can be analyzed to evaluate the validity of this notion.
