商學概要(Business Esntial)
考試重點及答案
1.Inflation: widespread price increa in an economic system p17
2.Whistle blower: sb who try to put an end to company’s illegal or unethical意识形态工作方案 action by publicizing it p31
3.Chief executive officer: sb who take charge of the overall performance of the whole corporation p49
4.Exchange rate: the rate at which currency of one country can be changed for another’s p59
5.SWOT analysis: analysis that takes strengths, weakness, environmental opportunities and threat as part of the strategy formation p79
6.Product placeman: tactic for brand exposure in which television, magazines u a real pr
oduct with its brand visible to viewers
7.Oligopoly: a market with handful of llers who can influence the price p12
装修板材8.Franchi: agreement which a buyer purcha the right to ll products or rvices for the ller p42
9.Trade deficit: import exceed export, a negative balance of trade p48
10.Crisis management: method to deal with emergency p58
11.Psychological contract: expectations held by employees about what they contribute and what the organization will in return provide with them p82
12.Collective bargaining: process by which labor and management negotiate condition for employment and draft a labor contract for union-prented workers
Difference between real GDP and nominal GDP
Real GDP means that GDP has been adjusted to account for changes in currency values and price changes while nominal GDP measures in current dollars or component value at current prices.
Ways to start a business, possible reason for failure or success
A.To start: 1 buying a existing business 2 franchising 3 starting from scratch
B.Failure: 1 managerial incompetence or inexperience 2 weak control system 3 insufficient capital
C.Success: 1 hard work, drive, dedication 2 market demand for the product provided 3 managerial competence 4 luck
Barriers to international trade
Quota: restricts the number of products imported to rai the price of tho goods.
Tariff: are taxes on imported products so that consumers pay higher prices to discourage
imports.
Subsidy: government payment to help domestic business compete with foreign firms by lowering the price of domestic goods.
Local law: requirement that the products imported must be partly made in the local
Three forms of employee behaviors
A.Performance behaviors: work-related behaviors that organization expects employees to display
B.Organizational citizenship: positive behaviors that do not directly contribute to the bottom line
C.C足球小报ounterproductive behaviors: behaviors that detract from organizational performance.
Pros and cons of external recruiting (company’s)
Pros: 1 the company can learn new and advanced managerial method from people from external recruiting 2 if no employee from inside the company suit for the vacancy, then can find another from the outside
Cons: invest a lot of money to lect the proper one train external employees not loyal, hard to keep them and easy to lo cost money and energy to recruit people
软的反义词Four degree of competition
Characteristic | Perfect competition | Monopolistic competition | Oligopoly | Monopoly |
Number of competitor | Many | Many | Few | None |
篱笆墙的影子Similarity of product or rvices provided by competitor | Identical | Similar | Can be similar or different | No directly comp老打喷嚏是怎么回事eting goods or rvices 作文小标题 |
Ea of entry into the industry | Relatively easy | Easy | Difficult | Regulated by government |
L早早evel of control over price by individual firms | None | Some | Some | Considerable |
| | | | |
Three types of business ownership
A.Sole proprietorship: business operated by one person who is responsible for all the debts
B.Partnerships: more than one person invests money and shares the profits according to their proportion of investment
C.Cooperatives: sole proprietorship or partnerships work together for common benefit
Four purpos of tting goals
A.Goal tting provides direction and guidance for mangers at all level.
B.Goal tting helps firms allocate resources.
C.Goal tting helps define corporate culture
D.Goal tting helps managers asss performance
Six steps in rational decision making
A.Recognizing and defining the decision situation
B.Identifying alternatives
C.Evaluating alternatives
D.Selecting the best alternative
E.Implementing the chon alternative
F.Following up and evaluating the results
Main component of a compensation system
