《战略管理》复习
如懿传阿箬结局一、判断
1.The terms strategic management and strategy implementation are synonymous.
2. Strategic management provides a cooperative, integrated and enthusiastic approach to tackling problems and opportunities, according to Greenley.
3. If an organization choos to have both a mission and a vision, the mission statement should be established first, as mission identifies where we are and vision would indicate where we want to go.
4. An effective mission statement can be viewed to exhibit 12 characteristics or components.
5. To develop an exhaustive list of every possible factor that could influence the business is the aim of external audit.
6. Forward integration is ud by firms to gain control or ownership of suppliers.
护照过期怎么办7. Leverage ratios measure a firm’s ability to meet maturing short-term obligations.
8. Internal Factor Evaluation Matrix is a summary step when conducting an internal strategic-management audit.
9. Objectives provide direction and allow for organizational synergy.
10. Gaining ownership or incread control over distributors or retailers is called backward integration strategy.
11. Stage 2 in the strategy-formulation framework involves a single technique, the Quantitative Strategic Planning Matrix.
12. The IE Matrix can be divided into three major regions that have different strategy implications: grow and build, hold and maintain and harvest or divest.
13. It is always easier to say you are going to do something (strategy formulation) than to
actually do it (strategy implementation).月季和玫瑰的区别
14. Conflict of any kind is avoidable in organizations.
15. Less than 2 percent of strategies formulated are successfully implemented.
16. The most common bas for gmenting markets are geographic and demographic.
17.Too much emphasis on evaluating strategies may be expensive and counterproductive.
18. Taking corrective actions does not necessarily mean that existing strategies will be abandoned, or even that new strategies must be formulated.
二、单选
1. What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objectives?
a. Strategy formulation
b. Strategy evaluation
微信昵称男c. Strategy implementation
d. Strategic management解题
e. Strategic leading
2. An important activity in __________ is taking corrective action.
a. strategy evaluation
b. strategy implementation
c. strategy formulation
d. strategy leadership
e. 教案的格式all of the above
3. __________ is referred to as “the father of modern management.”
a. Deming
b. Peters
c. Drucker
d. McGinnis
4. To effectively motivate a workforce, both _______ and _______ are needed.
a. profit; curity
b. strategy; curity
c. structure; strategy
d. profit; vision
e. vision; curity
5. According to I/O theorists, which of the following contributes least to firm performance?赵子龙怎么死的
a. Economies of scale
b. Barriers to market entry
c. Product differentiation
d. Internal resources
e. Level of competitiveness
6. When an industry relies heavily on government contracts, ______ forecasts can be the most important part of an external audit.
a. economic
b. political
c. technological
d. competitive
e. multinational
7. Which of the following is not a cultural product?
a. Rites
b. Emotions
c. Rituals
d. Sagas
e. Symbols
8. Opportunity analysis is one of the basic functions of
a. marketing.
b. management.
c. computer information systems.
d. production/operations.
e. rearch and development.
9. Financial objectives involve all of the following except:
a. growth in revenues.
b. larger market share.
c. higher dividends.
d. greater return on investment.
e. a rising stock price.
10. When a domestic company first begins to export to India, it is an example of
a. horizontal integration.
b. backward integration.
c. forward integration.
d. concentric diversification.
e. market development.
11. Strategy analysis and choice largely involves making __________ decisions bad on __________ information.
a. long-term; short-term
b. subjective; objective
c. short-term; long-term
d. subjective; short-term
e. objective; subjective
12. Firms located in which quadrant of the Grand Strategy Matrix are in an excellent strategic position?
淘宝网网页版 a. I
b. II
c. III
d. IV
e. V
13 ________ is a central management activity that allows for strategy execution.
a. Policy-making
