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Company Profile
Publication Date: 9 Apr 2010
Americas
Europe, Middle East & Africa
Asia Pacific
245 5th Avenue
119 Farringdon Road
Level 46
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London
4th Floor
2 Park Street
EC1R 3DA
Sydney, NSW 2000
New Y ork, NY 10016谢超东
United Kingdom
USA
Australia
t: +1 212 686 7400
t: +44 20 7551 9000
t: +61 2 8705 6900
f: +1 212 686 2626
f: +44 20 7551 9090
f: +61 2 8088 7405
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ABOUT DATAMONITOR
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Through its proprietary databas and wealth of experti, Datamonitor provides clients with unbiad expert analysis and in depth forecasts for six industry ctors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services.
The company also advis clients on the impact that new technology and eCommerce will have on their business. Datamonitor maintains its headquarters in London, and regional offices in New Y ork, Frankfurt, and Hong Kong.The company rves the world's largest 5000 companies. Datamonitor's premium reports are bad on primary rearch with industry panels and consumers. We gather information on market gmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas.
Our ries of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries.While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and forecasts.
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TABLE OF CONTENTS
Company Overview (4)
Key Facts (4)
, Inc.
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T ABLE OF CONTENTS
COMPANY OVERVIEW
< (Amazon or “the company ”) is one of the leading online retailers of the world.The company offers books, apparel, electronics products and home improvement products through its online website, Amazon also operates through various international websites.The company primarily operates in North America. It is headquartered in Seattle, Washington and employs 24,300 people.
The company recorded revenues of $24,509 million during the financial year ended December 2009(FY2009), an increa of 27.9% over 2008.The operating profit of the company was $1,129 million in FY2009, an increa of 34.1% over 2008.The net profit was $902 million in FY2009, an increa of 39.8% over 2008.KEY FACTS
<, Inc.
Head Office 1200 12th Avenue South
Suite 1200
Seattle
Washington 98144 2734
USA
1 206 266 1000
Phone 1 206 622 2405
Fax Web Address
24,509.0
Revenue / turnover (USD Mn)
December Financial Year End
24,300
Employees AMZN
Nasdaq Global Select Market T icker
<, Inc.
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Company Overview
SWOT ANAL YSIS
Amazon, a Fortune 500 company, is one of the leading online retailers in the world.The company offers products in various categories through its e-commerce and other international websites. Leading market position in online retail format enables Amazon to target a lar
ger customer ba and enhance its brand image. However, exposure to internet fraud may prove to be unfavorable for Amazon's business and will affect both revenues and bottom line negatively.Weakness Strengths
Free shipping offers would be a challenge in the long run America's largest online retailer
Robust brand image enhances bargaining
power
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Patent infringement issues erode stakeholder confidence Diversified into product lines other than牛肉芹菜
books to strengthen customer reach
Kindle builds strong prence in the eBooks
space
Threats Opportunities王二小手抄报
Poor publicity with publishers due to the pricing model Acquisitions extend product line and
strengthen technical platform
Launch of Apple ’s iPad intensifies
competition
Increa in online retail sales in the US Foreign exchange fluctuation
Strengths
America's largest online retailer
Amazon, a Fortune 500 company is also America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, as of January 2010.The company offers
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products in various categories through its e-commerce and other international websites.The online format helps Amazon to rotate its inventory rapidly and reduce its inventory management cost thereby offering merchandi at comparatively cheaper price. In addition, the online retail format enables the company to enhance customer satisfaction as it offers customers with broader lection and greater access to information. Leading market position in online retail format enables Amazon to target a larger customer ba and enhance its topline.
Robust brand image enhances bargaining power
<, Inc.
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SWOT Analysis
