Humber College
Group Project
Wal-Mart
Instructor: Rob Goldberg
Class N1 Group E
Submitted by:
Wilber Vita Sam Jack Luanance
Date submitted:2010-4-22
Table of Contents
峨眉山金顶图片
Introduction
二十四节气表顺口溜About Wal-Mart
Wal-Mart rves customers and members more than 200 million times per week at more than 8,416 retail units under 53 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs more than 2.1 million associates worldwide.
A leader in sustainability, corporate philanthropy and employment opportunity, Wal-Mart ranked first among retailers in Fortune Magazine’s 2009 Most Admired Companies survey.7
History
Wal-Mart was founded in 1962, with the opening of the first Wal-Mart discount store in Rogers, Ark. The company incorporated as Wal-Mart Stores, Inc., on Oct. 31, 1969. The
company's shares began trading on OTC markets in 1970 and were listed on the New York Stock Exchange two years later.
The company grew to 276 stores in 11 states by the end of the decade. In 1983, the company opened its first Sam’s Club membership warehou and in 1988 opened the first supercenter -- now the company’s dominant format -- featuring a complete grocery in addition to general merchandi. Wal-Mart became an international company in 1991 when it opened its first Sam's Club near Mexico City7
杭州到常州Purpo
印度榕Saving people money to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Wal-Mart more than 40 years ago. Today, this mission is more important than ever to our customers and members around the world. We work hard every day in all our markets to deliver on this promi. We operate with the same level of integrity and respect that Mr. Sam put in place. It is becau of the values and culture that Wal-Mart continues to make a difference in the lives of our custom
ers, members and associates.
Strategy
Vision
To become the worldwide leader in retailing
Mission
Wal-Mart does not have any official mission statement; their slogan of “Everyday’s low price, Always!” has certainly become the de-facto mission statement.郑板桥的诗
Business strategy
The success of Wal-Mart’s strategy were is bad on cost-efficient operations, everyday low prices, multiple store formats, wide lection, a mix of both name-brand and private label merchandi, a customer-friendly store environment, smart merchandising, limited advertising, customer satisfaction, open new geographic markets, mergers and acquisitio
ns to enter foreign country markets.
Competitive strategy
Wal-Mart’s competitive strategy is to dominate every ctor where it does business. It measures success in terms of sales and dominance over competitors. Its strategy is to ll goods at low process, outll competitors, and to expand. Generally, Wal-Mart does everything it can to win over competitors.
Wal-Mart has three "Basic Beliefs"
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(1) Respect for the Individual
(2) Service to Our Customers
(3) Strive for Excellence.
qq号码找回Respecting the 梦见菜是什么意思individual means Wal-Mart believes in their employees and pushes them do work better. Second, Wal-Mart promis their consumers they always provide product
s priced as low as they can. Finally, their belief is to strive for excellence that aimed to expand the store, innovate and open new markets.
Business Model
Wal-Mart's business model is bad on lling a wide variety of general merchandi at "always low prices." The company refers to its employees as "associates". All Wal-Mart stores in the US and Canada also have designated "greeters", who welcome shoppers at the store entrance. Wal-Mart operates “Big Box” retail stores with a wide variety of products, including food items under the “Wal-Mart“ banner and considered to be Supercentres as well as Warehou Clubs competing with Costco under the “Sam’s Club” name.
