考研英语-试卷106
(总分142, 做题时间90分钟)
1. U of English
Section I U of EnglishDirections: Read the following text. Choo the best word(s) for each numbered blank and mark A, B, C or D.
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and rvices. The advent of television (1)_____ a revolution in product and rvice. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2)_____ promotion. By going online, companies **municate instantly and directly with prospective customers. (3)_____ on the World Wide Web includes advertising, sponsorships, and sales promotions (4)_____ sweepstakes, contests, coupons, and rebates. In 1996 World Wide W
eb advertising revenues (5)_____ $300 million. Effective online marketers don"t (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____. A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, us its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega"s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats" Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the on
line promotion created product (20)_____ and helped **pany know its customers better.
静谧什么意思1.
A brought down
B brought about
C brought out
D brought up
该题您未回答:х 该问题分值: 2
答案:B
解析：词组辨析。brought down意为"撞到，打败"；brought about意为"造成，引起"；brought out意为"使某人罢工，使某事出现"；brought up意为"抚养"。根据文章，电视的出
现为产品与服务的促销方式带来了一场革命，brought about符合题意。
2.
A transferring
B transforming
述廉述职报告
C transmitting
D transplanting
该题您未回答:х 该问题分值: 2
答案:B
解析：动词辨析。transferring意为"转移，调动，换乘"；transforming意为"改变"；transmitting意为"传播，传递(信息等)"；transplanting意为"(器官)移植"。根据文章，互联
网的兴起再次改变了促销宣传，transforming符合题意。
3.
A Advertising
B Marketing
C Sales
D Promotion
该题您未回答:х 该问题分值: 2
答案:D
解析：语篇连贯。根据上文，互联网的兴起再次改变了促销宣传，此处为名词promotion的重现。
4.
A like
B about
C as
D on
该题您未回答:х 该问题分值: 2
答案:A
解析：介词辨析。此处选择介词like表达举例，该句意为：互联网促销宣传方式包括广告、具名赞助以及各种促销活动，如有奖销售、竞赛、优惠券、回馈等。
代价是什么意思
5.
A arrived
B topped
C overcame
书评怎么写D descended
该题您未回答:х 该问题分值: 2
答案:B
解析：动词辨析。该句意为：1996年万维网的广告收入高达3亿美元。arrived意为"达到"，是不及物动词，不符合此处的语法；overcame意为"克服"；descended意为"下降"，刚好和题意相反。故选择topped。
6.
A merely
B virtually
C hardly
D actually
该题您未回答:х 该问题分值: 2
答案:A
解析：副词搭配和辨析。not和merely构成搭配，意为"不仅仅是，决不是"。该句意思是：讲求实效的网络营销者们绝不是简单地把平面广告抄送到网页上。
7.
A Pirating
B Optimistic
C Successful
D Legitimate
该题您未回答:х 该问题分值: 2
答案:C
解析：形容词辨析。此处选择successful sites和上一句中的effective online marketers相呼应。pirating意为"盗版的"；optimistic意为"乐观的"；legitimate意为"合法的"。
8.
A encourage
B frustrate
C tempt
D commit
该题您未回答:х 该问题分值: 2
答案:A
解析：动词辨析。此处指企业采取措施鼓励更多顾客浏览他们的网站，提高网站访问率，因此encourage符合题意。frustrate(挫败，使某人沮丧)和tempt(吸引，)有负面含义，不符合上下文；commit尤指做不好的，不合法的事情。
9.
A devastate
B designate
C cultivate
感恩手抄报D confirm
该题您未回答:х 该问题分值: 2
答案:C
解析：动词辨析。devastate意为"破坏，毁灭"；designate意为"委任"；cultivate意为"培养"；confirm意为"证实，确定"。根据上下文，此处所选动词和create并列，cultivate为最佳选择，意为培养顾客对产品的忠诚度。
10.
A interaction
B assimilation
C differentiation
D collaboration
该题您未回答:х 该问题分值: 2
答案:A
解析：名词辨析。interaction意为"交际，交流"；assimilation意为"吸收，同化"；differentiation意为"区别，鉴别"；collaboration意为"合作"。此处选择interaction，表示提供许多互动机会。
11.
A internet
B online
C current
D predominant
经典故事大全
该题您未回答:х 该问题分值: 2
答案:B
解析：语篇连贯。此处选则online与上文重现，意为网上促销。
12.
A though
B for
C but
D while
该题您未回答:х 该问题分值: 2
答案:C
解析：语篇连贯。根据语篇，该空前后为转折关系，因此选but。该句意为：该网站的访问者能够看到36种意大利面食的制作方法，参加意大利语课程或观看意大利电影节，但这些都不是传统意义上的广告。
13.
A Since
B However
C Such
D So
该题您未回答:х 该问题分值: 2
答案:D
解析：语法现象。此处是由so...引导的倒装句型，表达因果关系。该句意为：产品与促销结合得如此巧妙以至于网页浏览者们浑然不觉传递给他们的是广告信息。
14.
A propagated
B advertid
C delivered
D affected
该题您未回答:х 该问题分值: 2
答案:C
解析：动词辨析。propagated意为"宣传"；advertid意为"广告宣传"；delivered意为"传递，传送"；affected意为"影响"。此处message和deliver搭配，指广告信息的传递，因此delivered符合题意。
15.
A variety
B couple
C monotone
D ction
该题您未回答:х 该问题分值: 2
视频网站排行
答案:A
平安建设工作计划
解析：名词辨析。a variety of意为"各种各样的"；a couple of意为"一对，几个"；monotone意为"单调，乏味"；ction意为"部分"。根据下文different promotions，此处选择a variety of与其保持意义上的一致。
16.
A discovering
B introducing
