第一章测试
1
【多选题】(10分)
Whichofthefollowingstatementsarecorrect?
A.
Ethicsareatofrules.
B.
Ethicsdependonsocial,culturalandindividualfactors.
C.
Ethicsareatofmoralprinciplesthatguideattitudesandbehaviour.
D.
Ethicsaresubjectiveandimpreci.
2
【多选题】(10分)
Whichofthefollowingwouldbeconsideredapartnerintheformaldefinitionofmarketing?
A.
Customers
B.
Anorganisation'ssupplierofrawmaterials
C.
Retailerswhollanorganisation'sproducts
D.
Anadvertisingagencywhowritesthecopyforanorganisation'stelevisioncommercial
3
【多选题】(10分)
Stakeholdersofanorganisationcouldinclude:______.
A.
customers
B.
shareholders
C.
owners
D.
employees
4
【多选题】(10分)端午节的由来简短
Whichofthefollowingsareaboutmarketingethicsissue?
A.
Increasingthepriceofaproductduetoincreadcustomerdemandandlimitedavailability
鸡块怎么做
B.
Asalespersonexaggeratingthebenefitsofaproducttopersuadeacustomertopurchait
C.
Advertisingjunkfoodonchildren'stelevision
D.
Failingtoinformconsumersofknownpotentialrisksofusingaproduct
5
【多选题】(10分)
Whichofthefollowingsarepotentialbenefitsofanorganisationactinginasociallyresponsiblemanner?
A.
Itcanencourageconsumerstosupporttheorganisation.
B.
Goodpublicity
C.
Thegenerationofgoodwill
D.
Itcanattractfutureemployees.
6
【多选题】(10分)
Aproductcanbe______.
A.
anidea
B.
aperson
C.
agood
D.
arvice
7
【多选题】(10分)
Abrandcanbe______.
A.
aname,logo,sloganordesignthatdifferentiatesaproduct
B.
anythingofferedtoamarket
C.
acollectionofsymbolsintendedtocreateanimageinacustomer'smind
D.
thebundleofattributesofaproduct
8
【多选题】(10分)
Inmarketing,whichofthefollowingstatementsaboutpromotionarecorrect?
A.
Itcanbeudtoremindcustomersaboutaproduct.
B.
Itcanbeudtoinformorpersuadecustomers.
C.
Itissimplyanothernameforadvertising.
D.
Itcanbeudtocreateawareness.
9
【多选题】(10分)
Whichofthefollowingaremarketingactivities?
A.
Publicrelations
B.
Personallling
C.
Rearch&Development
D.
Accounting
10体育计划
【多选题】(10分)
Thetraditional4Psframeworkincludes______.
A.中国著名旅游景点
people
B.
product
C.
place
D.
partners
第二章测试
1向日葵的品质
【多选题】(10分)
Anorganisationthatoutsourcesfunctionsthatcanbedonemoreefficientlybyspecialistexternalprovidersisshiftingthofunctionsfrom_________.
A.
识字表itsmicro-environmenttoitsmacro-environment
B.
itsinternalenvironmenttoitsmacro-environment
C.
itsinternalenvironmenttoitsmicro-environment
D.
itsinternalenvironmenttoitxternalenvironment
2
【多选题】(10分)
给学生的新年祝福语AmoviestudiolobbyinggovernmentstointroduceharsherpenaltiesforthemasscopyingofpiratedDVDsisanexampleofanorganisationattemptingtoinfluenceits_________.
A.
internalenvironment
B.
marketingenvironment
C.
清扬洗发水怎么样targetmarket
D.
externalenvironment
3
【多选题】(10分)
Whichofthefollowingsarepartofanorganisation'smacro-environment?
