Unit 1 Advertising
一、Reading
胡玉杰
1. persuade sb (not) to do sth:
persuade sb into(out of) doing sth:
persuade sb that / of sth: 使某人相信……
persuasion: [ pəˊsweiʒən] n. (1) 说服[U] (2) 信仰，信念
persuasive: [pəˊsweisiv] adj. 有说服力的
① How can we persuade her to come out with us?
② We persuaded him out of buying unnecessary things.
③ We are persuaded of the justice of her ca. 我们相信对她案件的审理是公正的。
2. be meant to do sth: 旨在做……；应该做……
① The program is meant to show the different stages of the progress.
② I think the police are meant to protect people.
3. altogether: adv. (1) 完全地；(2) 总之；(3) 总计
① I don’t altogether agree with you.
② The weather was bad and the food was dreadful. Altogether the holiday was very disappointing.
天气又坏，吃的又糟。总之，这次假日很扫兴。
③ You owe me 68.03 dollars altogether.
4. innocent: adj. (1) 无罪的，清白的 (2) 天真的，纯真的
innocence: n. 无罪，清白；纯真
be innocent of sth: 没犯……罪
He was innocent of murder. 他没犯谋杀罪。
an innocent girl: 一个纯真的女孩
5. make a fool of sb: 愚弄……
fool sb into doing sth: 欺骗某人做……
be no fool: 为人精明
① You should not make a fool of yourlf with this joke.
② Don’t be fooled into believing into their promis.
③ She is no fool in this ca. She has earned much with great efforts.
6. cure: vt. 治愈；解决
王维山水画
孔雀东南飞读后感 n. 药物，疗法；对策 (for)
虎口脱险歌曲
cure sb of sth: 治愈∕解决……
① The doctor cured her of cancer.
② The nasty shock cured him of his inquisitiveness forever.
那沉重的教训根除了他凡事爱打听的毛病。
③ What is the cure for the difficulty of the homeless?
7. be plead with sth: 对……满意
be plead at sth: 因为……而高兴
be plead to do sth: 乐意做……；因为做……而高兴
① Are you plead with you new flat?
② All the teachers are plead at the exam result.
③ The Governor is plead to accept the invitation. 总督欣然接受了邀请。
8. comment on
make a comment on sth: 评论……
comment that:
no comment: 无可奉告
① Have you any comment(s) to make on the recent development?
你对最近的时态发展有什么评论吗?
② Asked about the date of the election, the Prime Minister commented that no decision had been made yet.
首相对询问选举日期一事称尚未作出决定。
咕噜咕噜美人鱼
③ ---Will you resign?
---No comment.
9. fall for sth: 上……的当；爱上……
① They met, fell for each other, and got married six weeks later.文明养犬倡议书
② The salesman said the car was in good condition, and I was foolish enough to fall for it.
10. play a trick on sb: 欺骗∕捉弄……
trick sb into doing sth: 欺骗某人做……
trick / cheat sb out of sth: 骗取某人……
① Clients were tricked into doing the business.
② Her partner tried to trick her out of her share. 她的合伙人企图骗走她的股份。
11. aim: ㈠ n. ⑴ 目标，目的；⑵ 瞄准 take aim at sth: 瞄准……
① He has only one aim in life艾叶泡澡—to become rich.
② Take careful aim at the target before firing.
㈡ ⑴ vt. 瞄准，针对
aim sth at sb: 把……瞄准……；将……针对……
be aimed at sth: 瞄准∕针对……；旨在
① He aimed the gun at the door.
② This anti-smoking campaign is mainly aimed at young teenagers.
③ The measures are aimed at gaining complete control over the government.
⑵ vi. ① 瞄准，对准(at) ② 致力于，旨在
aim at sth: 瞄准……
企业内控管理制度
aim at / for sth: 力争……
aim at doing sth: 致力于∕旨在做……
① The hunter aimed at the lion and fired.
② She is aiming at / for the scholarship.
③ We aimed at doubling our production.
【例题】1. The farmers built long fences, ___________ keeping the wild dogs out of them.
A. aim at B. aim for C. aiming at D. aiming for
答案为C。
2. The education program__________ combining brain work with manual labor is being widely spread through the country.
A. to aim at B. aim at C. having aim at D. aimed at
答案为D。
12. benefit: (1) vt. & vi. 有益；受益
benefit sb: 有益于……
benefit from sth: 受益于……
① The facilities have benefited the whole town.
② Who can benefit most from the new tax law?
(2) n. 益处[U]；救济金，保险金[U，C]
be of benefit to sb / be beneficial to sb: 对……有益
① The credit cards will be of great benefit to our customers.
② Many laid-off workers in the city live on unemployment benefits.
13. When it comes to sth / speaking of sth: 当谈到……时好看的头像可爱
When it comes to classical music, we often think of Beethoven.
