2020-2021（2）《国际商务导论》期末考试
1. Which type of long-term sources of funds do debentures, mortgages and loan specialists usually belong to? [单选题] *
Share capital |
Loan capital(正确答案) |
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2. Tangible asts are tho asts which are physical in nature, such as: [单选题] *
Equipment(正确答案) |
Trade mark |
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3. Who makes strategic decisions in a business? [单选题] *
Owners(正确答案) |
Managers拼多多后台登陆 |
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4. Which type of need do “needs of receiving and giving love and being part of a team and being supported” belong to? [单选题] *
Esteem needs |
Belonging needs(正确答案) |
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5. Employees are paid by a percentage of the value of each good sold. This payment scheme is: [单选题] *
Piece rates |
Commission(正确答案) |
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6. When we say “giving employees greater responsibility by vertically extending their role in the production process”, it may refer to: [单选题] *
Job enrichment(正确答案) |
Job enlargement |
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7. Centralization and decentralization refer to the degree to which authority is delegated in a business. If employees have all the authority to make decisions, this is usually called: [单选题] *
complete centralization |
complete decentralization(正确答案) |
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8. Dividing the operating cash flow by the total current liabilities. This is called: [单选题] *
the operating cash flow ratio(正确答案) |
西兰花如何清洗the current ratio |
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9. Marketing strategy, HR strategy and production strategy are examples of : [单选题] *
Corporate strategy |
Functional strategy(正确答案) |
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10. Which model of market structure is the one in which only one single firm supplies the
农民beyond
entire product? [单选题] *
11. ____ means sales team or sales reprentatives promoting the product through personal contact. [单选题] *
Direct mailing |
Person lling(正确答案) |
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12. There are three major internal resources of funds, which are profit, sales of asts and _________. [单选题] *
Depreciation(正确答案) |
Mortgage | 疯狂抽奖
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13. __________ assumes that people are generally responsible and are committed for th
eir work. [单选题] *
公务员体检项目Theory X |
Theory Y(正确答案) |
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14. Which stage of product life cycle is a product in if it has a stable market share and sales have reached the top? [单选题] *
15. According to Herzberg's Two-Factor theory, improving company policy can ______________. [单选题] *
give workers more job satisfaction |
only reduce dissatisfaction(正确答案) |
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16. SWOT analysis involves looking at the internal __________ and __________ of a bu
siness and external __________ and __________. [填空题] *
空1答案：strengths
空2答案：weakness
空3答案：opportunities
空4答案：threats
17. In general, business objectives can be classified as six major types, which are __________, __________ maximization, __________ , __________ objectives, __________ maximization and __________ responsibilities. [填空题] *
空1答案：Survival
空2答案：Profit
空3答案：Growth
空4答案：Managerial
空5答案：Sales revenue
空6答案：Image and social
18. Marketing mix refers to tho four elements -- __________, __________, __________ and __________ of a firm’s marketing strategy which are designed to meet the needs of customers. [填空题] *
空1答案：Product
空2答案：Price
空3答案：Promotion
空4答案：Place
19. Most products pass through 6 stages of product life cycle, which are __________, __________, __________, __________, __________ and _________. [填空题] *
空1答案：Development
空2答案：Introduction
空3答案：Growth
空4答案：Maturity
空5答案：Saturation
空6答案：Decline
20. Fringe benefits are extra benefits given to employees in addition to salary or wages, for example, paying for private medical insurance, a company car, or training programs. [判断题] *
夜瘾
21. Current asts are long-term asts which can be changed into cash within one year. [判断题] *
22. Empowerment means giving official authority to employees to make decisions and control their own activities. [判断题] *
23. Oligopoly competition is a market structure in which a large number of relatively small firms compete in the market and there is some restriction on competition. [判断题] *
24. Under direct marketing, sales are made without intermediaries involved. [判断题] *
25. What are the three important aspects of globalization? [填空题] *
_________________________________
26. What are the five forces of Porter’s five forces model? [填空题] *
_________________________________
27. What is PEST analysis and what do the four capital letters "PEST" refer to? [填空题] *
_________________________________
28. Plea list at least four methods of promotion. [填空题] *
_________________________________
