BYD
BYD, who initials stand for Build Your Dreams, is another example of China’s growing manufacturing capabilitie.
最近流行的歌曲Advantages
彭士禄被追授时代楷模
BYD has always been pursuing the core value of equality, advocating a corporate culture everyone is equal, and maintaining a fair, just and open corporate culture atmosphere. Factuality is the virtue BYD has always been insisting to. The habit of saying less and doing more has been inherited by BYD people, a group of passionate people pursuing perfection and new targets. BYD can always forge ahead with dreams, with innovation and core competence as its motivity.
Unlike most carmakers that rely on a contract network of component suppliers, BYD produces almost all parts of its cars in-hou, from engines, transmission systems, steering systems, and braking systems, to wipers, indicator mirrors, and even CD and DVD players. The only exceptions are tires, windshields, and a few of the most generic components.s.
A reliance on customized components produced in relatively small volumes, as a result of indigenous learning, may cau significant cost problems for conventional carmakers. But by drawing on its capabilities in process innovation developed from manufacturing batteries, BYD has ud its in-hou production model to transform such disadvantages into advantages. In the battery business, BYD is well known for outcompeting the Japane manufacturers by reaping a significant cost advantage from its labor-intensive manufacturing process. It is less known that BYD’s engineers developed this manufacturing process. By redesigning the workflow and deploying in-hou produced machinery, BYD’s workers are able to produce batteries by hand with quality comparable to tho made by automated machines, but at a much lower cost. Similar innovation strategies have been extended to car manufacturing. Semi-automated process are developed to replace automated machines, with workers aided by tools produced in-hou to ensure consistent quality. In the ca of BYD’s own plug-in hybrid, all the manufacturing equipment is produced in hou. The ability to deploy in-hou produced equipment of newer technology and lower costs at a faster pace than its competitors has significantly contributed to BYD’s early breakthrough in the production of electric cars.
Disadvantages
disorderly competition in the ctor dragged down the overall development of “Domestication of international competition”.
lack of brand strategy behind supporting rvices.
imported automotive industry regulation is difficult
Success
Why have the non-state-owned companies succeeded where giant national champions have failed? A report written by Feng Lu and Kaidong Feng of Peking University in the mid-2000s concluded that indigenous innovation is the carmakers’ source of growth. If the companies had only been interested in making quick money, as has been the ca with many Chine joint ventures, they would not have had the incentive to invest heavily in an R&D workforce. In tting their sights on generating higher-quality and lower-cost products, the new indigenous companies have built powerful learning organizations tha小鸭子
t have enabled them constantly to climb the technological ladder. In fact, as Lu and Feng obrved, the new competitors have been able to asmble teams of high-quality engineers from state-owned enterpris that have eschewed an indigenous innovation strategy. Today, the divide between two types of companies, resulting from two different investment strategies, is increasingly obvious.
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