商务英语
1 Introduction
1.Academic Writing
---to summarize or synthesize information and ideas gathered from rearch
甜酒--- to explain, compare and contrast, evaluate, or analyze concepts, events, and phenomenon
--- to argue for or against a position in an ongoing debate
2.Writing as a Process（8个阶段）
Clarifying your aim 明确目的
Identifying your readers 确定读者
Generating ideas 产生想法
Organizing the ideas 组织思路
Sketching a synopsis 制定大纲
Drafting your text 起草文章
Revising and editing 修改编辑
Proofreading 认真校对
3.Principles of Effective Business Writing（商务英语写作的原则）：
（1）Be clear简洁
（2）U the right register使用正确的表述
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（3）U we and you 正确的使用我们和你们
（4）U correct titles and names使用正确的标题和名字
4.国际交流中应注意的四个问题：宫颈糜烂吃什么药
（1）Organization组织（2）Colorful language丰富多彩的语言
（3）Dates日期（4）Religion宗教
2 The Layout of Business Letters
云南省大理白族自治州天气1.What’s the good impression of the business letters depends on?（选择）（1）The quality of letterheaded paper
（2）The prentation（描述）of the letter
（3）The structure（结构）of the letter
（4）The language and tone ud
2.There are various parts to a business letter
（1）The full block form齐头式（2）The indented from缩进式
（3）The mixed from混合式
3.The salutation（称呼）———P16
a. Y ou may u formal salutation if you write to a company and do not know who to address to. In this ca you u Dear Sirs, and in America people like to u Gentlemen.
b. If you know the person you are writing to, you may u informal salutation. Dear Mr. Green,
Formal: Informal:
Dear Sir Dear Mr. Green
Dear Madam Dear Mrs. Green
Dear Sirs Dear Miss Green
Gentlemen Dear Ms Green
c. If you do not know whether a man or a woman will read your letter, you may write Dear Madam or Sir/Dear Sir or Madam.
d. Y ou cannot u Sir/Sirs alon
e. Y ou have to u dear to go with Sir/Sirs but Gentlemen is ud alone and cannot be ud in the s
ingular. The salutation is two lines below the inside address without any indentation.
3 Business Correspondence
Specific（明确的）Meaningful（有意义的）Appropriate（恰当的）Relevant（忠恳的）Thoughtful（有想法的）
2.“三Re”原则：引导读者(reader)按照你的期望给予回应(respon)，你就会得到所期望的结果(results)。
3.写Email应注意的关键：
（1）Subject line（主题）（2）CC（考备）
（3）Check before nding（在发送之前检查）
（4）Caps lock（大小写字母转换）（5）Emoticons（表情）
（6）Abbreviations and acronyms（缩写和首写字母缩写）
4.Abbreviations（缩写）and acronyms（首写字母缩略）P29-30
FYI---For Your Information，供参考PLS—--plea 请
URGENT---Submit your report today! 急信WRT ---With regard to 关于AOB ---Any other business 其他事IOW ---In other words 换句话说
5.KISS原则：keep it short and simple 保持短小精悍
6.即期汇票(sight draft, sight bill, demand draft)
即见票即付的汇票。
即期汇票一般以提示日为到期日，持票人持票到银行或其他委托付款人处，后者见票必须付款的一种汇票，这种汇票的持票人可以随时行使自己的票据权利，在此之前无须提前通知付款人准备履行义务。招聘简章模板
7.即期汇票优势
（1）即期汇票是一种低风险和便捷的付款方法，最适合用来支付无须急于结清账款的交易。（2）若您手上没有受款人的银行户口资料，即期汇票可方便公司结清账款。
（3）即期汇票只可存入指定的受款人户口，因而与支票相比，遗失款项的风险较低。8.按付款日期不同，汇票可分为：即期汇票和远期汇票。
9.Apologies tend to include the following element:
（1）A thank you to the nder
（2）A show of understanding and an explanation
小康牛肉酱（3）An apology if the receiver is at fault
（4）An outline of action taken /to be taken
10.AIDA原则：
A----Attention I----Interest D----Desire（想法）A----Action（行动）
4 Memos
1.Characteristics （特征）of successful memos
（1）Subject headings（主题行）：To, From, Date and Subject.
（2）Single topic（单一主题）
（3）Conversational tone（交流的语气）
（4）Conciness（简洁）
（5）Visual signaling（视觉信号）
a.Numbers or bullets（要点）listed vertically（直接地）
b.Boldface or italics （粗体或斜体）
c.Headings and subheadings（主标题和副标题）
5 Meeting Materials
1.The director requests that all writing be improved by following the guidelines:
•U verbs instead of nouns to speed up communication.
•Write short, clear ntences.
•Eliminate unnecessary words.
•Avoid the passive voice whenever possible.
•Edit all communication.
2.根据下列内容写“Notices”
西安洒金桥
3.Creating an effective agenda（议程）is one of the most important elements for a productive meeting.
4.Translation:
(1)下午2点半在工会会议室召开会议，讨论国内市场销售中出现的问题。
A meeting was held at 2: today in the Union Hall to discuss problems arising from domestic sales.
(2)张晓华于上午十点半宣布开会。
The meeting was called to order by Zhang Xiaohua at 10:
(3)出席会议者包括……卡片机是什么
The attendance/ Tho prent included …
(4)会上通过了5月20日上午十点举行的上次会议的纪要。
Minutes of last meeting held on 20th May, at 10 :, were approved.
(5)主席宣布李小海当选为销售经理。
The Chairman announced that Mr.Li Xiaohai has been elected Sales Manager. (6)20张赞成票，5张反对票，2张弃权票。
There were 20 affirmative votes, 5 negative votes and 2 abstentions.
5.Information in minutes is always recorded in the third person and past ten（会议纪要用第三人称和一般过去时态）
6.写纪要时要注意：
（1）语言用得越正式，越现出商务气息。
（2）避免缩略语，用其全称：
（3）避免缩写，用其整体
（4）避免使用人称，用非人称术语
7.Structure analysis
（1）Title （2）The name of the organization
（3）The place, date and time of the meeting
（4）The name of the person presiding
（5）A Record of Attendance
（6）A reference to the minutes of the previous meeting
（7）An account of the first event （8）An account of the cond event （9）An account of the third event （10）An account of the forth event （11）The date, time, and place of the next meeting
（12）Time of Adjournment （13）Compliment （14）Signature
6 Business Reports
1.商务报告：是利用适当的叙述方法和写作技巧对相关的商务信息进行调查、选择和论证的书面文件。
