Sharing Native Advertising on Twitter: Content Analys Examining Disclosure Practices and Their
浪兄
cdr转aiInoculating Influence汉字字体
科学计数法转换期刊名称： Journalism Studies
作者： Michelle A. Amazeen,Chris J. Vargo
年份： 2021年
防不胜防什么意思
关键词： Persuasion Knowledge Model;inoculation theory;native关于花的成语
advertising;social media;journalism;content analysis
摘要：Bad upon a 3-year data t of Tweets linking to native advertising from leading U.S. news publications, this study provides human content analys (n =
1,527) of the practice of native advertising disclosure in the field – both on publisher websites and when shared on Twitter – and explores whether disclosures rve the inoculating function of resistance
弃妇又如何to persuasion. Leveraging the Persuasion Knowledge Model (Friestad and Wright [1994]. "The persuasion knowledge model: How people cope with persuasion attempts." Journal of Consumer Rearch 21 (June): 1–31) and inoculation theory (McGuire [1964]. "Inducing resistance to persuasion: Some contemporary approaches." In Advances in Experimental Social Psychology, edited by L. Berkowitz, 191–229. New York: Academic Press.), results show a) regular u of disclosures
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