xx年12月大学英语六级模拟题及答案
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Directions: There are 4 passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre.
Questions 21 to 25 are bad on the following passage: Aording to Forrester Rearch, 8.6 million online shoppers aess the Inter via a high-speed connection, pared to 12 million using dial-up. Taken alone, tho findings are hardly groundbreaking. What’s noteworthy is the rest of the picture that emerges from that study: Tho broadband urs are younger, richer , and better informed than their narrowband counterparts. They spend more time and money online and are more likely to buy customized products and rvices.
So why hasn’t the Inter bee the focus for broadband panies eking to establish relationships with a demographic that has demonstrated a preference for their product? Simply put, until recently, their atte
mpts fell flat. Just over a year ago, our agency launched an online
performance-bad e-marketing campaign to promote a broadband rvice. Despite engaging creative and a pelling offer, it met with resounding silence. Six months later, the respon was only marginally better. So we were only cautiously optimistic two months later when we launched another campaign for the same advertir, using the same offer. This time, it was a suess. Respon rates tripled and the customer acquisition cost dropped from $300 to under $100.
Clearly, the floodgates have opened and the most
sought-after consumers are rushing through to broadband. And wh ile the surge in respon wasn’t a plete surpri given the emphasis placed on marketing broadband rvices, it was enough to make us curious about what other factors were at play. What we discovered was a scenario where so many people have experienced bro adband’s superiority at work, school, and even in friends’ homes that they know what they’re missing.
Aording to U.S. News & World Report, some 20 million houholds nationwide now have broadband, with another 100,000 signing up each week. That saturation has created a market of increasingly discontent dial-up subscribers for broadband panies to reach. Imagine the impact when -- as dial-up
urs impatiently wait for Web pages to load -- an ad pops up promising lightning-fast aess. Their respon
starts an on going relationship managed through newsletters and other e-mail munications designed to keep them informed about value-added rvices, special promotions, etc. Not
only is it a demographic pre-dispod to online CRM, it is also one that is far from oversold. In fact, less than one-third of U.S. houholds will subscribe to a broadband rvice by xx. And as rvices designed specifically for broadband increa and support for dial-up declines, the 42 percent of Inter urs who said they didn’t need broa dband will bee receptive to a well-focud CRM program. But it won’t last forever. While the window of opportunity to reach broadband buyers online is open, it’s not likely to stay that way. Broadband may be the current heir apparent
for connectivity, but wireless has given every indication
it will be a sleeper hit, emerging from nowhere to take the top spot.
In short, the time for broadband panies to establish online customer relationships is now -- before the window slams shut.
维生素e可以直接涂在脸上吗
绝对成交21. What is NOT mentioned as the result of Forrester Rearch in the first paragraph?
A) A lot of online shoppers aess the Inter by broadband.
B) Broadband urs get more information than the dial-
pr怎么导出up urs.
C) It is probable for broadband urs to buy the products specially made for them.
D) It is the first time for people to find out the number of broadband and narrowband urs.
22. What did the online performance-bad e-marketing campaign bring at first?
A) The promotion of a broadband rvice.
B) Cautious respons.
C) No respon at all.
D) Some marginal respons.
23. Why did another campaign bee a suess later?
A) Becau the agency has ud a pelling offer.
B) Becau people have enjoyed the broadband’s advantages in their daily life.
加拿大文化C) Becau the agency has spent a lot of money on the advertiments.
D) Becau people bee curious about the broadband.
24. It can be inferred from the passage that.
A) Few is likely to u dial-up in the future.
B) Broadband panies should establish online customer relationships now.
C) About 20 million houholds nationwide now have broadband.
D) People design more rvices specially for broadband.
小米的做法大全25. What is the main idea of this passage?
四个全面战略布局
A) How Forrester Rearch got the valuable information.
B) Why people want to u broadband.
C) How broadband rvices find suess in online CRM.
D) Broadband rvices have great influence on people.
Questions 26 to 30 are bad on the following passage:
The following passage is an opening speech by Lord Weidenfeld, founder of the Europaeum and Chairman, Weidenfeld and Nicolson Publishers I am very privileged and gratified to talk to you today. I think it is most appropriate to have this meeting at the Humboldt University, Berlin, becau of the impul to the creation to the European work, to the quence of events, and that great turning point of history, which is symbolid by the fall
干大of the Berlin wall. It was that particular impul that started an enterpri to bring together teachers and students in, first of all, Western European Universities to offer resources to tho universities which had only
recently emerged in other parts of Europe. So we started
the Europaeum work. Six universities joined us initially. We then approached the University of Prague to join us for the beginning of an enlargement, which would also to
include universities previously behind the Iron Curtain.
The group that we asmbled around the Europaeum logo is by no means exclusive and we would very much like to enlarge it. The term ’variable geometry’ is very fashionable in
