Clothing companies
Green is the new black
Looking good can be extremely bad for the planet
STYLE is suppodly for ever. But the garments needed to conjure up eternal chic are spending less time on shop racks and in homes than ever before. Global clothing production doubled between 2000 and 2014, as apparel firms’ operations became more efficient, their production cycles became quicker and fashionistas got more for their money. From just a few collections a year, fast-fashion brands such as Zara, owned by Spain’s Inditex, now offer more than 20; Sweden’s H&M manages up to 16.
Dressing to impress has an environmental cost as well as a financial one. From the pesticid
es poured on cotton fields to the washes in which denim is dunked, making 1kg of fabric generates 23kg of greenhou gas on average, according to estimates by McKiny, a consultancy. Becau consumers keep almost every type of apparel only half as long as they did 15 years ago, the inputs quickly go to waste. The latest worry is shoppers in the developing world, who have yet to buy as many clothes as rich-world consumers but are fast catching up.鸡翅去骨
Most apparel companies know that sooner or later, consumers’ awareness of this subject will ri. That is a worry. Various furores in the 1990s and afterwards over the working conditions of people making goods for firms such as Nike, Walmart and Primark badly damaged brands. The clothing industry cannot afford to appear so ugly again.
One obvious way in which firms can answer environmental concerns is to u renewable
energy to power their facilities. Beyond that, they can cut back sharply on water and chemical u; and they can develop new materials and manufacturing process that reduce inputs.
蟋蟀英语 ——选自经济学人商论
Clothing companies
服装公司
Green is the new black
组织工程环保最时尚
Looking good can be extremely bad for the planet
衣着光鲜可能对地球极为有害
词汇复习
∙
the new black: 流行的▽With sustainability and green poid to be on people's minds for the next decade, hand-made is the new black. 随着新一代环保意识和可持续性生活方式的普及，手工产品突然变得越来越受欢迎。（其中有词组be poid to，是“势必，处于准备状态”，并且这里有with的复合结构，“with+宾语+宾补”，这里做宾补的就是形容词词组poid to。另外这里the new black可以代替popular。）
∙
∙
去危就安the planet：地球（经常用“the planet”来代替“地球”。因为地球也是一颗行星，再加上the，就是“地球”。）
∙
STYLE is suppodly for ever. But the garments needed to conjure up eternal chic arespending less time on shop racks and in homes than ever before. Global clothing production doubled between 2000 and 2014, as apparel firms’ operations became more efficient, their production cycles became quicker and fashionistas got more for their money. From just a few collections a year, fast-fashion brands such as Zara, owned by Spain’s Inditex, now offer more than 20; Sweden’s H&M manages up to 16.
人们一般认为风格是永恒的。但是，打造永恒风格所需的服装在货架和人们家中停留的时间比以往都更短了。随着服装企业运营效率提高，生产周期缩短，时尚潮人们能买到的东西也更多了，全球服装产量在2000年至2014年间翻了一番。快时尚品牌，例如西班牙Inditex集团旗下的Zara，以前一年只推出几个系列，如今增加到20多个，瑞典的H&M经营的系列也多达16个。
词汇复习
∙
suppodly /səˈpəʊzɪdli/ADJ: 据说，据称; 一般相信，一般看来▽Anne is coming for a visit in March suppodly.据说安妮 3 月份要来探访。▽How could a suppodly intelligent person be so stupid?一个据说十分聪明的人怎么会这么愚蠢？▽The novel is suppodly bad on a true story.据说这部小说是以一个真实的故事为依据的。（可以代替it is said that，it is generally agreed that, 同义词是presumably）
∙
∙
吹裙子conjure up: 使浮现于脑海; 使想起▽(conjure up images / pictures / thoughts etc (of sth) )Dieting always ems to conjure up images of endless salads.节食似乎总是让人联想到无穷无尽地天天吃色拉。（文中 the garments needed to conjure up eternal chic就是“使人想起永恒风格所需的服装”）生意对联大全
电脑装机模拟
∙
∙
eternal ADJ: 永远的; 永恒的▽She's an eternal optimist.她永远是个乐观主义者。▽Whoever believes in Him shall have eternal life.所有相信上帝的人都会获得永生。▽the quest for eternal youth.对永葆青春的追求（永恒的：permanent, enduring, lasting[小结]）
英语信封格式∙
∙
chic ADJ/UN:时髦的; 漂亮的; 雅致的▽She is always so chic, so elegant.她总是那么时髦，那么优雅。▽He radiates charm and chic.他魅力四射，风度翩翩。（相当于stylist, elegant）
∙
∙
spend：这个是我们很熟悉的词，但是未必用得对。它是个及物动词，后面必须跟宾语，宾语一般是“时间或金钱”，也就是spend+时间或金钱+on sth/(in) doing
∙
∙
rack CN: 〔带有横档或钩子的〕架子，搁物架▽a wine rack酒架▽a magazine rack杂志架
∙
∙
apparel/əˈpærəl/UN服装▽She looked lovely, despite her strange apparel.尽管她身着奇装异服，但是看上去很可爱。▽We ll a full range of sports apparel.我们出售各种各样的运动装。（apparel相当于clothes，是不可数名词，如果表示“一件衣服”，就用量词，写成“an article of apparel”）
