Unit 1 advertising
单元目标
类别 | 课程标准要求掌握的项目 |
话题 | 1. what is advertising? 2. why is advertising so popular? 3. what can you adverti? |
词汇 | adverti， share， persuasive，product, rvice, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, nior, choice, recommend, purcha, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach |
be ud to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some rearch on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., rve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics泰山路线 rvice projects, Project Hope, school every child, be smart about, be suppod to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with, |
功能 | 1. Not all ……… 2. There are…….. 3. I recommend that …….. 4. As you know, ………. 5. It is important……… |
语法 | it 作形式主语； 直接引语和间接引语 |
| |
精讲精析
Section 1 welcome to the unit
要点精析
1. adverti v.
(1) 登/ 做广告keep过去分词
If you want to attract more custormers, try advertising in the local paper.
你要吸引更多的顾客，就试试在当地报纸登广告。
（2）为……做/ 登广告
The perfume has been advertid in all the major’s women’s magazines.
这种香水在所有主要的女性杂志上都做了广告。
(2) (for) 做广告以征求（某种人员或某物）
We are currently advertising for sales manager.
目前我们公开征聘一位新的销售经理。
(3) 展现，宣传
I吃腰果有什么好处f I were you, I wouldn’t adverti the fact that you don’t have a work permit.
我要是你，决不会张扬自己没有工作许可证这件事。
【知识拓展】 advertiment = advert =ad n. 广告
危化企业
advertir n. 登广告者，广告客户；广告商
advertising n. 广告活动；广告业；做广告昭庙
【辨析】 adverti, publish, announce 与 declare
1) adverti 意为“登广告，为….做广告”。
Have you advertid the goods?
你为这些货物做广告了吗？
2）publish 意为“发表（文章），出版”。
All of the magazines are published by one organization.
所有这些杂志都是由一个组织出版的。
3）announce 意为“宣布，宣告”。
The news was announced by Radio Beijing.
北京广播电台报了这则消息。
4) declare 指在庄重正式的场合宣布官方或自己的立场、态度。
Bulgaria declared their independence in 1908.
保加利亚于1908年宣布成立。
2. aware adj. 关于慈善的作文
(1) 知道的，明白的，意识到的（作表语）常与of 连用或接that 从句。
As far as I’m aware, he didn’酸奶制作小零食t say anything of the kind.
据我所知，他没有说过此类的话。
I was not aware that she had already spoken to you .
我不知道她已经跟你说了。
（2）注意到的，觉察到的（作表语）用于be aware of sb / sth 或 be aware that/ wh- 从句。
I became aware of someone following me.
我注意到有人在跟踪我。
I was aware that she was trembling.
我察觉到她在发抖。
（3）对……有兴趣的，有…意识的（与副词连用）
Young people are more environmentally aware than their parents.
年轻人的环境意识比他们的父母强。
（4）积极参与的，意识敏锐的，明智的（作定语）
This lively magazine is for aware young people.
这份风格活泼的杂志以具有参与精神的年轻人为读者。
【知识拓展】 awareness n. [u] 察觉；觉悟，自觉
unaware adj . 不知道的；不注意的，没察觉到的
3. complete adj& vt.
（1）adj. 十足的，地道的，完全的（仅用于名词前）
He is a complete idiot! 他是个十足的大白痴！
（2）adj. 全部的，全面的，完整的本多成实
I’ve collected the complete t. 我收集了全套。
（3）adj. 完成的，结束的（作表语）
Work on the office building will be complete at the end of the year.
办公大楼工程将于年底竣工。
（4）vt. 填写（表格）
You need to complete both of the forms. 你必须把这两份表格都填好。
（6）vt. 使完整，使完美
I only need one more card to complete the t. 我只差一张卡片就配齐全套了。
【知识拓展】 completed adj . 完整的，全部完成的
completely adv. 完全地，彻底地（用于强调）
completion n. 完成
incomplete adj. 未完成的；不完全的
incompletion n. 未完成，不完全
a complete idiot 十足的傻瓜
a complete failure 彻底地失败
4. (be) similar to 与……相似/ 类似
Our car is similar to John’s . 我们的车子和约翰的相似。
My teaching style is similar to that of most other teachers. 我的教学风格和多数教师的相似。
【知识拓展】 simillarity n. 相似，类似
similarly adv. 相似地，类似地
be similar in sth 在某方面相似
sb be familiar with sth 某人熟悉某物
含介词to 的短语：
according to 按照；根据
belong to 属于
contribute to 为…..作贡献；为…….撰稿
devote to 献身于；致力于
help onelf to 自取，自用（事物、饮料）
look forward to 盼望，期待
lead to 导致
prefer…..to （两者中）更喜欢……
pay attention to 注意
refer to 提到；涉及；关系到；参考，查阅
relate to 与……..有关，涉及……..
e to 注意，留意；关照，照料
stick to 坚持
turn to 转向；求助于
5. think about 考虑，思考；考虑到，关心，替……着想
I can’t tell you now--- I’ll have to think about it. 我现在无法告诉你，我得无考虑一下。
Don’t you ever think about other people?
难道你就 从来没有考虑过他人？
【辨析】 think about, think of 与 think over 这三个短语都与“考虑”之意，但前面两个为“动词+介词”短语，宾语是代词时须放在介词后面，即“think about /of + 代词”。 Think about /of 一般表示动作过程，意为“考虑，思考”，但think of 又可表示动作结果，由“想到，想出”之意；think over 意为“仔细考虑”。
We are thinking of going to Hong Kong.
我们在考虑去香港。
What do you think of / about the government’s latest offer to the union?
政府最近在对工会提出的条件你是怎样看待的？
I need to think it over. 我需要好好想想这事。
【补充】
“情态动词+ have done” 结构常见的有：
should have done 本来应该做某事（但实际上没做）
