Marketing: An Introduction
关于元宵节的由来
Contents
Introduction
This report is writes for the Trusty-Land Food Company. The report consists of 5 point that includes the marketing environment gmentation and targeting, the market rearch and information and marketing conception. Making a final and review summary in the end.
Findings
Marketing concept
Pay attention to market rearch
The organization rearches the local environment that can help company to make market gmentation. Finally, the organization can meet customer’s demand.
元旦英语怎么说Corporate Profit
The organization us advanced technology or policy to improve the product in market. The organization enhances the market shares that will increa corporate profit.
Pay attention to the marketing plan
The organization pays attention to the customer’s demand competitions plan and own enterpri conditions. The marketing plan can ensure customer growth and growth enter company’s profit.
Marketing Orientation and Customer Relationship Management
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The organization is gives priority to the customer’s demand. The organization communica
te and cooperate with customers that can help organization to take long-term benefits with customers.炒作产品
After Service安踏广告词是什么
The organization reasonable to meets customer’s requirements. The organization mast timely and effective to deal with customer’s problem. Eventually the organization make customer satisfaction.
The marketing environment
绿萝的样子Microenvironment: The Company met the specific conditions in the business environment and explores the relevance economic reasoning to managerial decision-making. The ‘Trusty-Land Food’ formed a sales to large grocery chains. The large grocery chains includes Seven Eleven. But Seven Eleven wanted supplies under their name on Trusty-Land Food’s products, so the Seven Eleven become a competition. It affects the reputation of our products, costumer always pay great attention to packing. Tr
usty-Land–Food’s logo reprent a big part and Seven Eleven’s logo reprent a small part.
In 2009, the “HealthMeat” is imperative for companies to increa their focus on retaining existing customers and attracting new ones. Bring the benefits to company from new ones. The companies adhere to innovation. Wide range of goods will attract more customers that can move the company forward.
Macroenvironment: The bird flu and the mad cow scare appeared in 2005 and 2006 that decread the customer’s demand. The bird flu and the mad cow scare appeared that made the company lo great profits. Security checks in the supplier have become stricter to help the bird flu and mad cow scare disappeared. The mass media should be propagandas food Trusty-Land Food Company’s products safety that can maintains sales.
The new dietary guidelines had been propod by government is reduce consumption by red meat and procesd meat. The new dietary guidelines effect the company’s red meat
and procesd meat’s sales. Responding to government’s policy, the company reduce products of the red meat and procesd meat and production more products of write meat. Responding the government’s policy can make the product sales to ri.
Types of Marketing Environment
According to Philip Kotler in his book Principles of Marketing (4thEuropean Edition), the marketing environment consists of all the actors and forces that affect the marketing management’s ability to develop and maintain successful relationships with its target customers. According to Gary Armstrong & Philip Kotler, Marketing: An introduction (10th Edition), a public indicates any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
Marketing Rearch&Information:
Find out enterpri’s problems and mistakes
It can help enterpri to finds out enterpri’s problems and mistakes and then it can help
enterpri to deal with problems and mistakes. It benefit the further development of the enterpri.
Market Segmentation
