Set clear goals for your trade show participation
What do you want to get out of it? How many attendees do you want to stop at your booth How many leads do you hope to generate? How many products do you want to ll? Are you focusing on promotion or hoping to launch a new product?
You can have more than one goal, of cour, but the point is that you need to be clear about what your participation in the trade show is going to achieve. Determine what your ROI would be – if one new customer helps you justify you being at the event, then focus on getting that customer.
Do your rearch
You need to choo the trade shows that will give your business the best ROI in terms of your goals. If your goal is on-site sales, exhibiting at that big splashy trade show where your booth is among dozens that ll similar products may not be the best choice.
speed of flowYou want to choo a trade show that best targets the audience that you want to reach, and
best suits your participation goals. Find out what the particular trade show's objectives are, and investigate and evaluate the show's audience.
Budget and book your space
Find out everything you can about your space, including:
∙ Location on the trade show floor山羊座
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∙ Other exhibits nearby
∙ Whether it's a high traffic or low traffic area
∙ Physical conditions of the booth space, such as lighting
The MNCPA provides a diagram for our Management & Business Advirs Conference and Tax Conference to help you determine the best location for your booth.
Plan your exhibit in terms of your audience
Who are you targeting with your trade show display? Sole practitioners? CEOs? Tax managers? The MNCPA provides demographics to help you determine which audience might be best for your marketing plan.
If you are targeting multiple audiences, make sure you have appropriate information to meet the needs of each.
Adverti in advance
recommend什么意思Put the word out that you're participating in a particular trade show by inviting your clients, customers, suppliers, and other contacts to attend the show. Be sure you give them all the details, such as your booth number. Be sure to adverti your coming trade show attendance on your website as well.
The MNCPA does allow our exhibitors to purcha pre-registered attendees list. The list will contain attendee’s name, company, and address (we do not provide phone numbers or e-mails). We can e-mail you this list, or provide you with labels.
You can also adverti in the MNCPA conference program. Programs are handed out to our attendees and provide them with conference information, such as ssion topics, times, and descriptions. Conference programs are published for the Management & Business Advirs Conference and Tax Conference.
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Maximize your exhibiting experience
So now you're ready to attend that trade show -- almost. Below are tips for putting together a trade show display that wows your audience and draws a crowd.
Engage in social media.
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Does the conference have a twitter feed? Learn what the hashtag is for the event and post what you are promoting or what you are giving away.
Like the organization's Facebook page. If they allow it, post tears or questions to engage the audience.
Other social media outlets can include:
∙ Instagram
∙ Linkedin
传达英语∙ Pinterest
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∙ YouTube
∙ Flickr
Check out what they have and engage.
Pull a crowd to your trade show booth
U an interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration. It doesn't need to be fancy to draw people's interest and get them to cluster around your trade show display rather than others.
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U a prize draw or contest
Having some kind of prize drawing or contest is a great way to collect contact information from booth visitors. You can give away promotional items to encourage people to participate.
Have a stock of promotion items that you can u as giveaways at your booth
Small items that people can take away and u (while being reminded about your business) are best. Be sure you place the items in a location where people will have to walk into or through your trade show display to get them.
Actively engage trade booth visitors
Give people who approach your trade show display a friendly greeting and welcome their questions. Be sure that your body language is friendly. Don't stand there with your arms crosd over your chest, for instance. Chat with booth visitors, and find out what aspect of your business they're most interested in. Be prepared to offer specific solutions to their questions. The trick is to draw them in without intimidating or overwhelming them.
