《跨境电商英语》期末试卷（B）
Part 1. Uful Expressions （共 15 小题，每小题 1 分，合计 15 分）
专业八级考试时间Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to find the items equivalent to tho given in Chine in the table below.
1.利润率 | correlation2.浏览量 |
3.海外仓 | 4.商业快递 |
5 .佣金 | 6.标题描述 |
7.良性循环 | 珍惜资源保护环境8.属性词 |
9 .销售额 | 10.gitter批发价 |
11.物流模板 | 12 .追踪号 |
13 .转化率 | 14.跳失率 |
15 .清关 | |
| |
Part 2. Translation （共6小题,16-20题每小题pupil怎么读英语3分,21题10分，合计25分） Directions: This part, numbered 11 to 16, is to test your ability to translate Chine into English of the five ntences. No. 16 is to test your translation ability of paragraph from English into Chine.
16.你该如何从激励的竞争中脱颖而出呢？
17,这两款产品价格相差很大。
18 .顾客如不满意可以全额退货。
19.赢得这份合同对这家公司的成败至关重要。
20.该公司旨在年轻消费者中培养品牌忠诚度。
21.The development of cross-border logistics in China is relatively slow. The development of logistics and Cross-border E-commerce are complementary to each other. Logistics occupies an important part in whether Cross-border E-commerce is satisf拥挤的英文单词
actory. Companies should compare a variety of cross-border logistics modes for comprehensive consideration and choo the best logistics method of Cross-border E-commerce bad on their own situation. They can also create new logistics methods according to the needs of business and customer, and create more customer value through upgrading logistics rvices for Cross-border E-commerce.
Part 3. Reading Comprehension (共 15 小题，每小题 2 分，合计 30 分)
Directions: Read the following passages. After reading them, you should decide whether each statement is true (T) or fal (F).
Passage 1
In business, a single transaction to the business is only the value for a single time, or a single trade to buyers and llers means only the profit for a single time. In order to allow buyers and llers to gain profits continuously through transactions, there must be a method to help buyers and llers to form a strong connection. This does not only mean t
he value for a certain period of time, but also the added value of business. Becau this strong connection creates new values such as brand value and rvice value, which is unrelated to the transaction itlf.
The difference between the customers on the Cross-border E-commerce platform and in the traditional international trade lies in its uncertainty. It is not difficult for us to understand that the maintenance and the establishment of customer connection on Cross-border E-commerce platforms is a more complicated process than in traditional international trade. However, customer maintenance is the key to Cross-border E-commerce. According to the study, the cost of developing a new customer is five times as that of retaining an old one. So how do we maintain customer relationships and establish a clo connection with our customers on Cross-border E-commerce platforms? This requires us to consider the basis of Cross-border E-commerce platform, and carry out the following activities:
L Collect customer information, build customer databa
Sellers should collect detailed information on customers' personal information, purcha history, buying preferences and concerns. The are all "clues" that can help llers understand the customer's preferences. After knowing the, the ller can provide customers with personalized rvice.
1.Maintain regular contact with old customers
In order to retain and maintain good relationships with customer, many Cross-border E-commerce llers w川 nd e-mail or cards to customers on holidays or customers9 birthday. It can change the business relationship into friend relationship, and help the llers to follow up with the customers.
2.四六级作文Reply old customers9 email without delay
Old customer5 email must be replied on the same day. If you encounter a complicated problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer. For example: "Mail received, and is being procesd”.
Even so, you must reply that customer no more than three days later.
4.Ensure product quality
Products must go through strict quality inspection and the quality of products must be ensured. Only the quality is ensured will the company develop better, and the customers will repurcha the high-quality and inexpensive products. Over time, it will form a positive "ecological circle”.
decadent5.Pay old customers a return visit regularly
The so-called return visit is the planned tracking rvice to old customers. It can be an email, inviting the old customers to give feedback about the recent quality and
rvice of products and other suggestions. In short, the aim is to let buyers know that the ller is really buyer-centered, and want the buyers to have a better shopping experience in the future.
22.The maintenance customer connection on Cross-border E-commerce platforms is
a more complicated process than in traditional international trade. ( )
23.The ller can provide customers with personalized rvice bad on their
preferences.( )
24.The ller cannot change the business relationship into friend relationship.
( )
25.The ller must reply that customer no more than five days. ( )
26.骑自行车英语Only the quality is ensured will the company develop better. ( )
Passage 2
As customers cannot e the real products (rvices) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products
and the advertising. In this ca, customers will inquire of the customer rvice staff about the products through e-mail or social media. Customer rvice staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put away customers9瑞思英语怎么样 worries before buying products, promote customers to purcha and improve customer conversion rate.
