2022高考英语阅读提高
购物和广告
1
For most people, shopping is still a matter of wandering down the street or loading a cart in a shopping mall．Soon, that will change．Electronic commerce(trade) is growing fast and will soon bring people more choices．There will, however, be a cost: protecting the consumer from being cheated will be harder．Many governments therefore want to apply street regulations to the electronic world．But politicians would be wir to e cyberspace as a basis for a new era of corporate lf-regulation．
Consumers in rich countries have grown ud to the idea that the government takes responsibility for everything for the stability of the banks to the safety of the drugs or their rights to refund when goods are faulty．But governments cannot enforce national laws on business who only prence is on the screen．Even in a country where a clear right to
compensation exists, the on-line customer in Tokyo, say, can hardly go to New York to get a refund for a clothes purcha．
One answer is for government to cooperate more: to recognize each other’s rules．But that requires years of work and volumes of detailed rules．And plenty of countries have rules too fanciful for sober countries to accept．There is, however, another choice．Let the electronic business do the regulation themlves．They do, after all, have a lf-interest in doing so．
In electronic commerce, a reputation for honest dealing will be a valuable competitive ast．Governments, too, may compete to be trusted．For instance, customers ordering medicines on-line may prefer to buy from the United States becau they trust the rigorous screening of the Food and Drug Administration; or they may decide that the FDA’s rules are too strict, and buy from Switzerland instead．
Customers will still need to u their judgement．But precily becau the technology is new, electronic shoppers are likely for a while to be a lot more cautious than customers of
the normal sort．And the new technology will also make it easier for them to complain when a company lets them down．In this way, at least, the advent of cyberspace may argue for fewer consumer protection laws, not more．
46．According to the author, what will be the best policy for electronic commerce?
A．Self-regulation by the business． Bwinsock．Strict consumer protection laws．
C．Clo international cooperation． D．Government protection．
47．In ca an electronic shoper bought faulty goods from a foreign country, what could he do?
A．Refu to pay for the purcha． B．Go to the ller and ask for a refund．
C．Appeal to consumer protection law． D．Complain about it on the Internet．
48渐渐地．In the author’s view, business would place a high emphasis on honest dealing becau in the electronic world ________．
A．international cooperation would be much more frequent
B六年级数学复习资料．consumers could easily ek government protection
naughty什么意思 C戴龙 罗伯斯．a good reputation is a great advantage in competition
宾语是什么 D．it would be easy for consumers to complain
49．We can infer from the passage that in licensing new drugs the FDA in the United States is ________．
A．very quick B．very cautious C．very slow D．rather careless
50．If a customer buys something that does not meet his expectation, what is the advantage of dealing through electronic commerce over the prent normal one?
A佛山cad培训．It will be easier for him to return the goods he is not satisfied with．
B．It will be easier for him to attain the refund from the ller．
gobble C．It will be easier for him to get his complaints heard by other consumers．
D．It will be easier for him to complain about this to the government．
2
We can e how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as “regular” coffee and it took veral years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new urs and market ctions. Do you know, for example,
that the backpacks that so many students carry today were originally designed for the military?
Market modification also means arching for incread usage among prent customers or going for a different market, such as nior citizens. A marketer may re-position the product to appeal to new market ctions.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new urs or more usage from prent urs. American auto manufacturers are using quality improvement as one way to recapture（夺回） world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
46. According to the passage, when people grow accustomed to one particular brand of a product, its sales will ______.
玉溪一对一A. decrea gradually B. become unstable
C. improve enormously D. remain at the same level
47. The first paragraph tells us that a new product is _____ .
A. usually introduced to satisfy different tastes
B. often more expensive than old ones
C. often inferior to old ones at first
D. not easily accepted by the public
48. Marketers need to know which of the four stages a product is in so as to _____ .
A. work out marketing policies B. promote its production
C. increa its popularity D. speed up its life cycle
afforestation49. The author mentions the example of “backpacks”(Line 4, Para.2 ) to show the importance of _______ .
A. increasing usage among students B. pleasing the young as well as the old
C. exploring new market ctions D. rving both military and civil needs
50. In order to recover their share of the world market, U.S. auto makers are _______ .
A. improving product feature B. making their products better
