教学单元讲稿
一、复习提问与上次课作业典型问题答疑
回顾第4单元店铺描述、产品标题和产品描述的内容。讲解每个小节的课后习题，特别是讨论题。
二、教学单元名称
第五单元《跨境电商产品管理》
三、课程导入
以跨境电商的选品为导入点，启发学生思考，跨境电商店铺选择哪些商品比较好及如何选品等开展本章节的授课。
四、分析思路
本章节主要涉及到跨境电商产品管理的三大重难点知识：一、跨境电商的选品；二、跨境电
商的产品定价；三、跨境电商的违禁品。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的产品管理。消费税怎么算
五、 讲授内容
Part 1 Promotion and Marketing
●Warming-up
望海潮翻译
Take a clo look at the following pie chart(See Figure 5.1) and put the results of the survey in order.
Order (from most to least): E-C-A-G-F-B-H-D
●Listening
Listen to the following ntences and fill in the blanks.
(1) Without considerate product lection and pricing decisions the e-shop owner may get into trouble.
(2) Deciding which products to ll online can be quite a task and you need to take so many things into consideration such as buyer demand, competition and profit.
(3) Apparel and fashion, with its endless niche opportunities and relatively low shipping costs, is clearly a great category for new llers to explore.
(4) With your product rearch you need to accommodate for competition dynamics, cultural factors, taste profiling, packing design, language, pricing and much more.
(5) This e-commerce platform helps you purcha goods that are of great value and also
offer an attractive margin.
●Speaking
A and B are classmates. They are discussing about what to ll if they will t foot in CBEC in the future. Plea try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们正在讨论如果未来他们涉足跨境电子商务领域，他们要卖什么产品。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。
教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。
What would you like to ll in your e-commerce store?
您想在电商店铺中售卖什么？
Which products to ll online can be quite a task.
（决定）在线销售哪些产品可能是一项艰巨的任务。
What do customers like to buy online?
客户喜欢在网上购买什么？
It’s better for us to do a careful product rearch, isn’t it?
对我们来说，最好进行仔细的产品研究，不是吗？
●Reading
1. U the words in the box to complete the ntences below.
(1) reinforce
(2) shaped
(3) channels
(4) match
non stop(onlylove唯爱歌曲5) restrictions
2. Fill in the blanks to complete the translation of the following ntences.
(1) check out
(2) Keep in mind
(3) figure out
(4) target
(5) taken riously
3. Answer the following questions.
(1) The author means that if you don't know what you're lling, you will find it difficult to conduct your business.
(2) The products you ll.
(3) Branding & design, your marketing and your sanity.
(4) They are dependent on the target audience.
Part 2 Product Pricing
●Warming-up
1. Learn the following words and expressions and write down their Chine meanings.
(1) 有竞争力的价格
(2) 合理的价格
(3) 底价
(4) 出厂价
(5) 优惠价格
(6) 降低价格
(7) 调整价格
(8) 修改价格
2. Choo two most important factors we should consider when pricing doleach of the following items.
(1) C, E
(2) A, D
(voice china3) B, F
●Listening
Listen to the following ntences and fill in the blanks.
(1) Pricing can’国家汉办志愿者t be some random lection without consideration to the target buyers, competitors and retail channels.
(2) This is our latest style and the price is very reasonable.
(3) Becau of the superior quality, its ex-factory price is higher than other styles’.
(4) Would you make concession to cut down the price a little bit?
(5) Plea place the order now, so I can revi the price for you.
●Speaking
A and B are classmates. They are discussing about what to ll if they will t foot in CBEC in the future. Plea try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们正在讨论如果他们将来涉足跨境电商领域应该卖什么。请尝试角色扮演以下对话，特别注意划线部分。
as long as
A: You said you would try to do something in the cross-border e-commerce field, right?
B: Yeah, you know I’m quite interested in CBEC.
A: Oh, then, what would you like to ll in your e-commerce store?
B: It’s hard to say, deciding which products to ll online can be quite a task. First, I need to consider the buyers’ demand.
A: What do customers like to buy online?
B: I think apparel and fashion, digital and information products are popular among young people.
A: Yes, I think handmade products are popular, too. But it’ 怎么读s better for us to do a careful product rearch, isn’t it?
B: Yes, certainly.
●Reading
Exercis
1. Tell whether each of the following statements is true or fal.
(1) F
(2) T
(3) T
(4) 脾气暴躁F
(5) T
2. Fill in each blank with the correct form of the given word.
(1) adjustments
(2) motivation
(3) competitor
(4) Admittedly
(5) investigation
3. Translate the following ntences by using the provided expressions.
