Section V
Project
读 懂——课文注译，扫除读文障碍
［原文王现］
［读文清障］
How do you build an ad
campaign?
Unlike①美妙生活的三个秘诀 a single advertiment, an ad campaign is a planned② programme of advertiments ③唆鸡 ④ kinds of mdsdto
reach a certain audience⑤.
1unlike •不像，与 不同
2过去分词planned作定语，修饰
programme。
©using •••是现在分词短语，作
advertiments
的后置定语。
©various adj.^r种各样的，多样的
⑤audience n.受众；观众；听众; 读者
I
When you start a successful ；
I ad campaign, you must have a ：
I clear aim and an audience in :
I mind®. It is important to : figure out® exactly what you :
I want to tdl the a !
I what you are trying to t 【 them to do®. In an ad 【
I
I campaign you may need to ； employ® different kinds of | www fmprc gov cnmedia⑩，including posters⑪，
I newspapers, magazines, radio ：
I and television.
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⑥have ... in mind对于(某一目 的)心里已有……
©figure outshells弄清楚，弄懂；计 算出
8句中It为形式主语，其中有 两个what引导的宾语从句。
9employ皿使用
10media/'mi:ctts/w .大众传播媒 介，大众传播工具
⑪ poster/*pausta(r)/H .海报
bluntThere are three major questions you must first consider®：
1 Who is the audience for your ad campaign?
The people you 世@或 t© gch⑬ are your target® audience.
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是时候了 英文
⑫you must first consider 是省
略了关系代词that或which
的定语从句，修饰questions o
⑬you want to reach 是省略了
关系代词that或who的定语
borgia从句、广交会英语修饰people o
®target/!英汉词典在线翻译ta:g It/w •目标；靶子 vt.
瞄准；以……为目标
In order to determine ⑮ your audience, you will need to do a little rearch and analysis⑯ in
advance ⑰• You will | need to |
| 海伦英语口语视频 explore what the | audience |
already thinks. It | is very |
| |
important | to | know | your licenkey |
audience so | you | can create the |
right message | for the | right |
people. | | | |
| | | |
