国际市场营销Chap004

更新时间:2023-06-16 14:32:11 阅读: 评论:0

Chapter 04
Cultural Dynamics in Asssing Global Markets
True / Fal Questions
1. (p. 93) There is a moderate level American-style risk-taking among Japane investors.  FALSE
Difficulty: Easy
Type: Knowledge
2. (p. 93) The liberalization of Japan's capital markets in recent years now gives Japane more freedom of choice in their investments. However, only twelve percent of houhold financial asts are directly invested in stocks and a mere two percent in mutual funds.
TRUE
Difficulty: Moderate
Type: Knowledge
3. (p. 93) The Japane transition into a more modern and stable curities market has been a smooth one.
FALSE
Difficulty: Easy
Type: Knowledge
4. (p. 94) The manner and amount in which people consume are factors that dictate their style of living.
TRUE
Difficulty: Easy
Type: Knowledge
5. (p. 94, footnote #1) Apparently obesity in the United States is causing Disneyland to deepen the channel on which its Small World boats float to keep the boats from bottoming out.
TRUE
Difficulty: Easy
Type: Knowledge
6. (p. 94) Culture deals with a group's design for living.
TRUE
Difficulty: Easy
Type: Comprehension
7. (p. 94) According to the text, culture is specifically how well someone walks, talks, or writes.  FALSE
Difficulty: Easyvgs
Type: Knowledge
8. (p. 94) Marketers are often considered to be agents of change with respect to culture.
TRUE
Difficulty: Moderate
Type: Comprehension
9. (p. 94) Culture affects every part of our lives, every day, from birth to death and everything in between.
TRUE
Difficulty: Easy
Type: Comprehension
10. (p. 98) According to Dutch professor Geert Hofstede, culture is a figment of our imagination.  FALSE
Difficulty: Moderate
Type: Knowledge
11. (p. 99, Exhibit 4.4) According to the text, culture can trace its origins to geography, history, technology and political economy, and social institutions.汉堡包用英语怎么写
TRUE
Difficulty: Moderate
人有悲欢离合 月有阴晴圆缺的意思
Type: Knowledge
12. (p. 99, Exhibit 4.4) Good illustrations of elements of culture would be one's family, religion, schools, media, government, and even corporations.
FALSE
Difficulty: Moderate
Type: Knowledge
13. (p. 104) In most cultures the first social institution infants are expod to outside of the home takes the form of a church or other religious institution.
TRUE
Difficulty: Moderate
Type: Comprehension
14. (p. 103) The two social institutions that most strongly influence values and culture are governments and nonprofit institutions.
FALSE
Difficulty: Hard
Type: Comprehension
15. (p. 106) Underlying the cultural diversity that exists among countries are fundamental differences in cultural values.
TRUE
Difficulty: Moderate
Type: Knowledge
16. (p. 107) The Individualism/Collectivism Index measures the tolerance of social inequality.  FALSE速成英语
Difficulty: Moderate
Type: Knowledge
17. (p. 107) Aspects of additional data ts related to values related to leadership and organizations developed in the 1990s coincide with Hofstede's data collected 25 years earlier.  TRUE
Difficulty: Easy
Type: Knowledge
18. (p. 107) Rebecca Nguyen is attempting to measure power inequality between superiors and subordinates within AT&T's social system. The best measure would be the Power Distance Index.
TRUE
Difficulty: Moderate
Type: Application
19. (p. 111) Anthropologist Edward T. Hall tells us that culture is communication.
TRUE
vegetable是可数名词吗Difficulty: Moderate
Type: Comprehension
20. (p. 112) With respect to languages, Spanish, Italian, French, and Portugue are all classified as Romance languages becau most poetry is written in the languages.
FALSE
Difficulty: Moderate
Type: Application
21. (p. 112) A rearcher for the Gallup polling organization is designing a questionnaire that will explore people's attitudes toward the arts, folklore, and music. The rearcher's survey will, therefor
小学课堂纪律e, explore people's attitudes toward what is called aesthetics.
TRUE
Difficulty: Moderate
Type: Application
22. (p. 114) According to information about beliefs found in the text, a Chine man or woman who believed in feng shui would not face their home in either a northwesterly or southwesterly direction.
TRUE
Difficulty: Hard
多余的英文
Type: Application
23. (p. 115) The type of knowledge about a culture that is usually obvious and must be learned is designated as being interpretative knowledge.
FALSE
Difficulty: Moderate
Type: Knowledge
24. (p. 116) Jo and Mary Garcia, while both being Hispanic, are miles apart in their cultural upbringing. Jo, who grew up in Argentina, believes that time is unimportant in daily activities and that all things will eventually get done. Mary was raid in Los Angeles where everything is very time-oriented. The differences would be attributed to interpretative knowledge gained by the two Garcia's.
TRUE
turnupthemusic
Difficulty: Hard
Type: Application
25. (p. 116-117) If a person has cultural nsitivity then the person is attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.
TRUE
Difficulty: Easy
Type: Knowledge
26. (p. 117) Cultural borrowing is relevant only to tho cultures formed in what was called the New World.
FALSE
Difficulty: Moderate
Type: Knowledge
星期一的英语单词
27. (p. 117) A good illustration of cultural borrowing is the fact that salsa is now the number one condiment ud by Americans with their meals.
TRUE
Difficulty: Moderate
hiccType: Application
28. (p. 117) If there is anything constant about culture is that it is constantly changing.
TRUE
Difficulty: Easy
Type: Comprehension

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