单项选择：20；单词汉译英：10；单词英译汉：10；句子英译汉：30；阅读：10；作文：20
营销英语重点整理
一、单词：
Marketing management 营销管理
New products development 新产品开发
Sales channel 销售渠道
Public relation 公共关系
Consumer behavior 消费者行为
Marketing rearch 营销调研
Market gmentation 市场细分
Sales promotion 销售促进
Allowance 折让
Brand awareness 品牌意识
Brand extension 品牌扩展
Brand loyalty 品牌忠诚
Breath of product assortment 产品线宽度
Breath or diversity of product lines 产品线宽度或多样性
Buying inertia 购置惯性
Buying intention 购置意图
Market share 市场份额
Brand loyalty 品牌忠诚度
Intensive distribution 密集分销渠道咏雪翻译
Selective distribution 选择性分销
Exclusive distribution 独家分销
Intermediaries brand 中间商品牌
Wholesaler 批发商
Retailer 零售商
Department store 百货公司
Supermarket 超市
Convenience store 便利店
Buying inertia 购置惯性
Convenience goods 便利品
Customer satisfaction 顾客满意度
Customers’ preference 顾客偏好
Economies of scale 规模经济
Global-market expansion 全球市场扩张
Growth rate of market 市场增长率
Growth stage of product life cycle 产品生命周期成长阶段
2015高考数学Industry attractiveness 行业吸引
Localization strategy 外乡化战略
Comparative advertiments 比拟广告
Competition-orientated pricing 竞争导向定价法
好看的英语电影Customer-orientated pricing 顾客导向定价法
Personal lling 人员销售
Advertising strategies 广告策略
Public relation 公共关系
Marketing rearch 营销调研
Product strategy 产品策略
英文名字 女孩Product mix 产品组合
The marketing concept 营销观念
Consumer market 消费者市场
Customer satisfaction 顾客满意
Total customer value 顾客总价值
Marketing environment 营销环境
Market gmentation strategy 市场细分策略
Market targeting strategy 目标市场策略
Market positioning strategy 市场定位策略
Product life cycle 产品市场寿命周期
The lling /sales concept 销售观念
The product concept 产品观念
television的音标
Marketing management philosophy 市场营销观念
Societal marketing concept 社会营销观念
Macro-marketing environment 宏观营销环境
Product mix 产品组合
Customer loyalty 顾客忠诚度
Market targeting 目标市场选择
Niche-market strategy 利基市场战略
Personal lling 人员推销
Price discrimination 价格歧视
artdecoPotential customer 潜在顾客
Potential market 潜在市场
Product development 产品开发
Product positioning 产品定位
Segmentation criteria 细分标准
英语四级准考证号忘了怎么办
Specialty goods 特殊产品
二、句子：
1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumer’gre报名时间s and the society’s well-being. The societal marketing concept is the newest of the five marketing management philosophies.
翻译：社会营销观念认为一个组织应该确定目标市场需求与兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持与改良消费者及整个社会福利水平。社会营销观念是五个营销管理哲学中最新。
2、A sound marketing program starts with identifying the differences that exist within a market, a process called market gmentation, and deciding which gments will be pursued as target markets.
翻译：一个合理营销方案应以区分市场中存在差异为起点，这一过程被称为市场细分，它还包括将何种市场细分作为目标市场。
新东方英语六级
3、The apparent drawback of market gmentation is that it will result in higher production and marketing costs than a one-product, mass-market strategy.
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