SWOT分析法案例分析
1.下面是SWOT分析法的案例简述：
案例1proactive： 沃尔玛（Wal-Mart）SWOT分析：
优势－沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一占式购物而闻名。
specification翻译
劣势－虽然沃尔玛拥有领先的IT技术，但是由于它的店铺布满全球，这种跨度会导致某些方面的控制力不够强。alpari
super baby机会－采取收购、合并或者战略联盟的方式与其他国际零售商合作，专注于欧洲或者大中华区等特定市场。
威胁－所有竞争对手的赶超目标。
Strengths.
∙ Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.
∙ Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purcha of the United Kingdom bad retailer ASDA).
∙ The company has a core competence involving its u of information technology to support its international logistics system. For example, it can e how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.
∙ A focud strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.
Weakness.
∙ Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.
∙ Since Wal-Mart ll products across many ctors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focud competitors.
drifter∙ The company is global, but has has a prence in relatively few countries Worldwide.
Opportunities.
∙ To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.
∙ The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
∙ New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-bad sites.
∙ Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.
Threats.
∙ Being number one means that you are the target of competition, locally and globally.
∙ Being a global retailer means that you are expod to political problems in the countries that you operate in.
∙ The cost of producing many consumer products tends to have fallen becau of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Inten price competition is a threat.
'Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .mor
e? Go to Wal-Mart Facts
Disclaimer: This ca study has been compiled from information freely available from public sources. It is merely intended to be ud for educational purpos only
2.案例2：星巴克SWOT分析：
优势－星巴克集团的盈利能力很强，2004年的收入超过6亿美元。
劣势－星巴克以产品的不断改良与创新而闻名。（译者注：可以理解为产品线的不稳定@@）
hfl机会－新产品与服务的推出，例如在展会销售咖啡。
威胁－咖啡和奶制品成本的上升。
更好地
Strengths.
∙ Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
∙ It is a global coffee brand built upon a reputation for fine products and rvices. It has almost 9000 cafes in almost 40 countries.
∙ Starbucks was one of the Fortune Top 100 Companies to Work For初二历史复习提纲 in 2005. The company is a respected employer that values its workforce.
∙ The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Weakness.
∙ Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
∙ capabilityThe organization has a strong prence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.
∙ The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other ctors should the need ari.
Opportunities.
information可数吗
∙ Starbucks are very good at taking advantage of opportunties.
∙ In 2004 the company created a CD-burning rvice in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.
