Unit1 Meeting and Greeting People
ptember缩写
Module 2 Video Watchrules（先睹为快）
Hi-tech cameras track shoppers to help companies better market products.
Key Words and Expressions
1.retailer n.零售商人
2.grab v. 抓
3.psychology n.心理学，心理状态
4.merchandi n.商品，货物
5.a short fu 比喻人们易于烦躁或焦虑
6.queue n.行列，长队，队列；vi. 排队，排队等待
I .Interactive Activities（互动练习）
Direction: Watch the video clip for the first time and discuss the following questions or topics with other students orally.
1.What are the major problems with the shopping centers in your own experience?
2.Do you think it is necessary to install Hi -tech cameras to track shopping behaviors?
3.In your opinion, are there any other alternatives to solve the problem in this video clip?
II .Spot Dictation(听写练习）
Direction: Watch the video clip carefully and fill in the blanks with the missing words.
Smile, you’re on consumer behavior camera. No surpri that you’ll likely be (1) videotaped while holiday shopping, but it’s not all for (2) _personnacurity__. Some of it is for market rearch. Retailers are tracking you to learn how you shop.
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“Where are people, shoppers, spending time? What is grabbing their attention? Are they having to wait too, too long for customer rvice at different points?”
Consumer behavior analysis, it’s part (3) obrvation, part science, part technology and a bit of psychology. Rajeev Sharma’s software turns (4) images of customers working their way through stores into hard (5) data, allowing retailers to take fast action if things aren’t working out.
“You can move around the merchandi to position of products so that it, it, it creates the right (6) vermeerquence, and right products in front of the right people in the right time.”
With the holiday shopping crunch, retailers know their customers have short fus, and crowd hassles don’t help.
“And you can create this kind of maps, the hot spots and the cold spots. The are extremely important becau there’s no number. By just looking at this, this colored-coded map, you can e which (7) portion of this store is receiving more attention.”
And that helps retailers decide where to place display units.
“After browsing, decide to interact with it, as in read labels or, or, or you know, experience it more. And finally, of cour, what every product and retailer, er, the product manufacturer and retailer want you to drop it into your basket.”
But it’s not all creative marketing; traffic jams at (8) checkout are often the biggest problem.
“What this shows is a, is a line-forming, and something that you are very familiar with in this, this ason.”
Best Buy is using its own rearch to try to (9) shorten tho lines.
“We now deploy a queuing system in our stores, where all customers, they wait in a queue, and we have someday there directing traffic, so you don’t get (10) caught in the wrong line, which drives people crazy.
Module 3 Listening Tasks（习耳攻听）
I .Long Conversations
micky什么意思
Dialogue 1
Mr. Wells, a US sports businessman, and his assistant, Ms. Porter, are visiting Shanghai. Ms. Li Xia and Mr. Wang Ping, officials from Shanghai Sub-council of CCPIT, are at the airport to meet them.智康教育
Exerci 1
Listen to the conversation and answer the following questions.
Question 1: What is the relationship between Mr. Wells and Ms. Porter?
circumcisionMr. Wells is the boss and Ms. Porter is his assistant.
Question 2: Who is there to meet them?
Ms. Li Xia and Mr. Wang Ping from Shanghai Sub-council of CCPIT
Question 3: Is it Mr. Wells’s first visit to Shanghai? Is it his first visit to China?
It is his first visit to Shanghai, but not the first visit to China.
Question 4: What did Ms. Porter come to Shanghai for last year?
She came to shanghai to initiate an investment project and attend a trade fair
Exerci 2
Listen again and fill in the missing words with what you hear.
soldiersLi: (1) Excu me, but are you Mr. Wells from the U.S.?
Wells: Yes, I’m John Wells. (2) You must be from CCPIT?
Li: Yes, I’m Li Xia. (3) Nice to meet you Mr. Wells. (4) And this is Mr. Wang Pin, head of Foreign Investment Office.
Wang: (5) How do you do, Mr. Wells? (6) I am very glad to meet you.
Wells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.
挂满旗Porter: How do you do? (7) Welcome to Shanghai. .
