专业八级-740
(总分100,考试时间90分钟)
PART Ⅰ LISTENING COMPREHENSION
致我们终将逝去的青春片尾曲SECTION A
In this ction you will hear a mini-lecture. You will hear the lecture ONCE ONLY. While listening, take notes on the important points. Your notes will not be marked, but you will need them to complete a gap-filling task on ANSWER SHEET ONE after the mini lecture. U the blank sheet for note-taking.
ANSWER SHEET ONE
Advertising Media in America
In the United States, there are many media for advertising.
The oldest kind is the newspaper. (1) ______ ads it carries help (1) ______
people ek jobs, hous or rvices.
Magazines may run unusually attractive ads in color.
Magazines like Time and Reader's Digest are good for national
advertising due to their (2) ______. Highly specialized, (2) ______
(3) ______ magazines appeal to a wide variety of interests, such (3) ______
as sports, boating and dress-making. They are read by a limited
but (4) ______ audience. (4) ______
Radio is a favorite choice to advertirs becau it has an
audience (5) ______. Radio advertising can be ud for national (5) ______
and local campaigns. (6) ______ radio is ud for larger (6) ______
campaigns. Yet its u has declined since the (7) ______ of (7) ______
培训瑜伽导师学校television, which, as a major medium, **bine the
powerful lling features of the newspaper, the radio and the
(8) ______. (8) ______
(9) ______ advertising includes in-store banners, window (9) ______
posters, leaflets and other printed matters.
李一萌 Other modes of advertising include direct-mail advertising
agonist
(which involves nding advertising materials by mail to lists
of (10) ______ customers), outdoor advertising, and so forth. (10) ______
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
SECTION B
Questions 1 to 5 are bad on an interview. At the end of the interview you will be given 10 conds to answer each of the following five questions.
Now listen to the interview.
【点此下载音频文件】
1.
A. improve staff productivity
B. identify problem areas
C. retrain weak management
D. manage **pany
2.
falling slowly
A. competitors' designs
B. quality of merchandi
C. consumer demand
D. craftsmanship of product宽容的小故事
3.
A. inexperience with **panies
B. lack of knowledge of the financial ctor
C. bad advice from established organizations
D. lack of advice
4.
A. it is important in business to make a strong impression
B. image and ability are equally important
C. most business people are too rious and traditional
admit是什么意思D. his business ideas are more important than his appearance
5.
A. make every effort to prevent mistakes
B. find the best sources of information
C. maintain a positive attitude at all times
D. take risks
SECTION C
Questions 6 to 8 are bad on the following news. At the end of the news item, you will be given 10 conds to answer each question.
Now listen to the news.
英中互译
【点此下载音频文件】
6.
A. 1989 B. 1990
C. 1998 D. 1999
7.
antilla
A. training terrorists B. human smuggling
C. drug trade D. suicide bombing
8.
A. Tanzanian B. Pakistani
C. Afghan D. Iraqi
Questions 9 to 10 are bad on the following news. At the end of the news item, you will be given 10 conds to answer each question.
Now listen to the news.
【点此下载音频文件】
9.
A. Monday B. Sunday
C. Tuesday D. Wednesday
10.
A. Mars B. Venus
C. Mercury D. Jupiter
PART Ⅱ READING COMPREHENSION
dotsIn this ction there are veral reading passages followed by a total of twenty multiple choice questions. Read the passages carefully and then mark your answers on your answer sheet.
TEXT A
1 It's been 40 years since the surgeon general issued the first report warning that cigarettes cau cancer. Since then, the public has grown acutely aware that smoking is lethal. But though the public education campaign has been a great success in providing information, it's been a failure in one conspicuous way: 46 million American adults still smoke.
2 **e? Becau it's so hard to quit. Nicotine is so powerfully addictive that lots of people find it impossible to give up--even with lung cancer, emphyma and heart dia staring them in the face. Despite an array of products and strategies designed to help people conquer the habit, cigarettes remain a major killer in this country.
