浅谈广告的图形创意（On Graphic Originality of
advertiment）
浅谈广告的图形创意(On Graphic Originality of advertiment)
The general characteristics of the Han Shao / advertising art is art. In addition to the 7 practical functions, also has the aesthetic characteristics of the spiritual realm. With rich aesthetic connotation, advertising art like other art aesthetic value Ca-.2--, rely on the art of handling infectious advertising image, give a person with strong distinctive the resistance as people enjoy arching Xin mei. Therefore, the creation of modern advertising artistic conception emphasizes science, artistry and artistry. The core of advertiment lies in originality, and its charm lies in originality. Advertising creativity
is an inspirational and highly skilled job. The correct grasp of the esnce of advertising creativity, key operation procedures and skills, methods is to improve the artistic level of advertising creative work guarantee, but also advertising advertising market impact protection. Advertising art has the general characteristics of plastic arts, in addition to practical functions, it also has the aesthetic
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characteristics of the spiritual field, and has a rich aesthetic connotation. Advertising art is like other art has aesthetic value, it relies on after dealing with the art of emotive advertising image,
giving a strong distinctive intriguing audio-visual enjoyment, therefore, the creation of modern advertising conception, emphasizing science, art
and craft. This article talks about the Graphic Originality of modern advertiment. It refers to the graphic image of figure as the element
of design, which is formed by certain form and regular change. Therefore, the packaging design has become increasingly prominent and eye-catching, while the prominent changes in text, in the packaging design of goods,
is in a very important position. Packaging design, there are four basic elements, namely graphics, text, color, materials. In many designs, text is an indispensable component, even a considerable number of design works is pure text structure, text in the design works both as a name
and description, and decorating effect. The advantages and disadvantages of writing directly affect the overall effect of the design works. The calligraphy is highly abstract and aesthetic value of art an
when you told me you loved med aesthetic pursuit in the whole human gradually become more abstract and overall, vivid and conci and orderly modern society, the abstract art of calligraphy ud in the design, according to the characteristics of products with various style, by the abstract point, line, boring by dripping performance. In order to give people a strong n of modern, have very good beautification decoration effect. Especially in the packaging of export commodities, the u of Chine calligraphy as decoration, can better display the Chine national style and the spirit of the times. In addition, art design works in the u of calligraphy in the special black and white effect, more can reflect its abstract, elegant effect. Therefore, the rearch and application of this abstract art of calligraphy is also the design of calligraphy art applied to the
big man
design, the domestic and international design community has done a lot of work, and long, there have been many successful examples. Many tea packaging in our country, in the light green on the bottom of a tea or cursive script, at the lower right with a cup of pure tea, not only in the decoration received very good results, and esntially the same goods well. Some of the books cover design, especially the traditional culture weight heavier books often by the calligrapher wrote the title, plus a landscaping, with elegant and rich connotation of quality. Many posters, such as dance performances, is often a cursive
"dance", and the final vertical pull very long to the performance of dance movement, tension, which is fully ud to Chine bag, there are some muums, scenic tickets, and even some product specifications are full of calligraphy the art of strengths, give them a unique style of the Chine nation. Becau the scripts ud fit, many packaging design is to convey to a proper extent the design features of the content. Such as elegant font, with beautiful, fresh, gorgeous and noble texture, suitable for female cosmetics, women's jewelry and other packaging. Houhold appliances, meters, photographic equipment, packaging and some printing advertising fonts should be full of strength, conci and cheerful modern n, with a strong visual impact, giving a strong n of tall and straight.
Some large construction machinery, vehicles and other advertising and packaging, fonts must be regular, with thick, majestic, Zhuang Zhonggan, giving an unshakable feeling. Another example is some wine
packaging, font to chastity, rich in rhyme, can give a person a kind of lost time with experience. Packaging font children's products, tourism products should be lively and vivid, lively and happy, a distinct n of rhythm, in order to give people the feeling of vitality. All of the reflect the fact that designers in ancient China have already ud the
art of calligraphy in order to strengthen the decorative effect. In ancient times, such as small fragrant oil mill, the door of a cover made of small coins style, according to "the Guangxu reign and other style, write" same oil "four characters, showing both pure and traditional business with a small capital, feeling. In Hongkong, the class is also more widely, such as in the red box fan with white cursive writing
a "fan", with a large area of red background, "fan" is very prominent, and cursive smooth lines and looks beautiful, greatly enhance the decoration effect. In Japane calligraphy is also very rich, on the packaging of goods is relatively early with handwritten calligraphy art. Especially in the local product packaging, the handwriting which has Chine characters, the characteristics of the oriental nation, the appreciation of Western people. The fact that a large, character design, art design in more and more attention to knowledge and lf-cultivation, to play an important role to play but also intelligent design; art
design professional calligraphy as a required cour or elective cours should aim at this. Modern design, whether it is decoration, logo, books, posters, packaging, advertising, or environmental design, can learn from the form of calligraphy art, broaden the design field. Engaged in the
design should pay more attention to learning the art of calligraphy and calligraphy culture, adhere to the basic skills training and improve, adhere to the study and application of beauty in calligraphy, let the abstract art of calligraphy in modern design, its charm. Zhang Jing, Zhang Huaiqiang, School of clothing and art, Zhongyuan University of Technology, Beijing, China
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Sex and symbolism make people feel different feelings and feelings towards the same product. Therefore, the modern advertiment design needs the information of the brand elements as the support of the content, choos and creates the suitable advertiment image, displays the brand and the individuality, avoids the advertiment empty pale feeling.2011北京中考物理
The text in the composition of advertising dominant elements, is
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only part of the visual graphics, text size change, make the text form a combination of size is not equal, so that the text in the picture arrangement is compact, comfortable create different effects. The
writing of text should also pay attention to the text effect of the text itlf. In the composition of the pi失望
cture picture, it is a common method in the design to display the different key text content with different fonts, but the font is too much, the picture is not quiet, the font is too small and the lack of necessary anger. Such as Japan Sanyo company prefix first washing machine advertiment layout Center for calligraphy writing "extraordinary, solid, no problem", with the text as the theme
often
