Part 1 Short dialogs and multiple choice questions
anchors
1.
A. They both think there are too many ads.
B. They both think there are not enough ads.
C. The man thinks there are too many ads, while the woman thinks the opposite.
D. The woman thinks there are too many ads, while the man thinks the opposite.
2.
A. Security and esteem, but nothing el.
B. Only fear, love and nsory pleasure.
C. Basic human feelings.
D. Advertising principals.
3.
A. To show the importance of the Tour of France.
B. To show the possibility of recovering from a deadly dia.
C. To show that successful ads are often stories with happy endings.
D. To show that a happy ending is required for all commercials.
4.
marry you bruno mars A. To show that he only knows how to copy a page by hand.
B. To show that he only knows how to make photocopies.
C. To show that a "feel-good" ad is usually a true story.
D. To show that a "feel-good" ad does not have to be a true story.
谢天谢地 5.
A. Becau the name in Spanish suggests disasters.
B. Becau the name in Spanish suggests not moving.
C. Becau the name in Spanish means turning over.
D. Becau the name in Spanish means bad luck.
6.
A. Ads should be made by local people.
B. The lipstick ad is more effective in Germany.
愿上帝与你同在
C. Ads should be adapted for particular places.
D. The same ad can be ud in various places.
2014考研政治真题 7.
A. To show how fast one can buy things with the card. 惊喜的英文是什么
B. To show how much he likes the card.
C. To express his disagreement with the woman.
D. To express his agreement with the woman.
8.
A. Becau short slogans are refreshing.
B. Becau people are busy.
C. Becau only short slogans are impressive.
D. Becau the Coca-Cola company has t a good example.
9.
A. He disagrees with the woman.
英语句子成分 B. He agrees with the woman.
C. He believes that figures don't lie.
D. He believes that most surveys are puzzling.
10.
A. He believes it is unfair becau most people are not alcohol aburs.
B. He believes it is unfair becau few people are using the healthcare system.
C. He believes it is fair becau the healthcare system needs the extra money.
D. He believes it is fair becau alcohol abu needs additional money.
Part 2 Short dialogs and blank filling
W: So, Mr. Smith, you want to increa ridership on the bus.
M: 1. , and we hope you can help us.
W: Certainly we can. First, we must 2. of bus travel.
nor
M: How do you do that?
W: Well, we'll 3. to e what people really think about taking the bus. We’ll investigate 4. and so on.
M: Will that work?
W: It works 5. . Once we get a profile of 6. , we can e who we can 7. .
Part 3 Short passages/dialogs and blank filling
>> According to the man, what should they do to reach their target market?
They must u the right 1. .
>> What media is the woman considering in order to reach computer urs?
The 2. and computer 3. .
>> What other media does the woman suggest to create brand recognition?
Billboards and 4. .
>> How will the manufacturer deal with direct mail?
Since direct mail is 5. for manufacturers, it will 6. to small 7. . cargolux
>> What will the man do after a detailed proposal is made?
He will pass it to 8. .
Part 4 Short passages/dialogs and cloze
In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. even if they did not have printed ads or they were not 4. . In the 1950s television became the No.1 5 . , on which advertirs could demonstrate their 6. and prent 7. figures, and control 8. . Today advertirs spend 9. dollars though they may not know how 10. the advertising is. A man said that he knew half of his advertising budget 11. , but he did not know 12. .
Part 5 Short passages and multiple choice questions
1. Which of the following is NOT mentioned as a purpo of advertising?
A. To encourage listeners to buy a product.
B. To persuade readers to support an organization.
C. To encourage readers to get rid of a certain idea.
D. To persuade listeners to agree with a certain idea.
2. According to the passage, who is most likely to pay for an ad?
A. The advertir.
B. An advertising agency.
C. The retailer.
D. The shop.
3. Which of the following is cond in importance?
A. Local advertising.
B. Trade advertising.
C. National advertising.
D. Professional advertising.
4. Which of the following is true of direct mail?
tornado A. Mail advertiments go to people with certain characteristics.
B. Mail advertiments go to producers rather than professionals.
