International Young Creative Entrepreneur of the Year (IYCEY)
Award 2008/2009
APPLICATION FORM
With examples on how to answer some questions from previous applicants
You are applying for:
(plea tick one)
Screen Interactive
Fashion Communications
If you wish to apply for more than one CREATIVE SECTOR award, plea apply
parately.
1. PERSONAL DATA
Name -
Surname -
Date of birth -
Home address -
Home Phone -
Mobile Phone -
e-mail -
How do you rate your English language skills? (plea tick on your option) Spoken - basic working knowledge fluent Written - basic working knowledge fluent
What other languages
do you speak?
-
The first jury panel shortlist ten finalists bad only on their applications. Therefore, take your time to develop an impressive application. Provide respon to the following questions with clear, comprehensive and conci answers. Always provide relevant example(s) and ensure your word count is within the requested limit.
2. PROFESSIONAL DATA
Current Job Title -
Current Institution/Company
name and address
-
Company Phone -
Company Website -
Professional History
(5-10 years back, starting with most recent one) • Job title
• Name of company
• Length of
employment/business (BASIC EXAMPLE)
1. General Manager at Company A, 3 years (2006-current)
2. Manager at Company B, 2 years (2004-2006)
3. and so on
Current membership of professional bodies
-
Other professional
interests relevant to
this application
-
Other skills and experience relevant to this application
-
Academic History
(high school/university level) • Name of academic institution • Year of study
• Subject of study (BASIC EXAMPLE)
1. <Name of academic institution>, 1996-2000, Visual Communication
2. <Name of highschool>, 1993-1996
PROFESSIONAL DETAILS
3. Description of your work in your creative ctor
What does your company do generally? (100-150 words)
(EXAMPLE) My prime company where I work day to day is HARD ROCK CAFÉ (HRC). For more than 33 years, Hard Rock International has embodied the spirit of rock music. As the originator of theme-restaurant dining, Hard Rock continues to be the dominant rock connection for music enthusiast worldwide. Hard Rock is one of the most globally recognized brands known for rock music, memorabilia as showcad throughout its signature café, live concerts, Hard Rock Live performance venues, collectible and fashion merchandi and Hard Rock Hotel and Casinos. Since 14th June 1971in London, Hard Rock has become a leading entertainment and leisure company through music-related ventures relevant to all generations.
What are your personal responsibilities within this? (100-150 words)
(EXAMPLE) I am in charge as the General Manager for both Jakarta and Bali. (I started as a GM for HRC Jakarta on 1st April 1999 when I was just 26 years old, maybe I was the youngest HRC’s GM ever in the world). One of my main responsibilities is to t the local strategy of HRC in Indonesia to achieve the profit target by the board of directors. Music and entertainment, still is the main vehicle o
f HRC to reach that target and since we believe in long term success – we always try to support and built local music industry.
Why do you consider yourlf an entrepreneur in your creative ctor? (100-200 words)
(EXAMPLE) I consider mylf as a music entrepreneur since in the past, I personally have made many success story bad on music. The one that very successful and made me become Indonesian Young Marketers Award Winner in 2003 is our own local music program called I DON’T LIKE MONDAY. This is a local program that I started 10 years ago when I’m still a Marketing Manager. With this original idea, I go to different way… if other people/venue always do the event on Friday or Saturday, I take the risk and do it on Monday. The slowest day of the week. People ud to hate Mondays but now they like Mondays. Every Monday for 13 weeks period, we stage many of famous local recording artists. Monday become the most crowded night at HRC Jakarta, even Saturday couldn’t compare. Not only crowded the sales were good and we have many sponsorship.
4. How does your own work sit in the context of your national creative ctor and creative industry and what are the main issues (both positive and negative)? (200-300 words)
(EXAMPLE) As one of the actors, with a company that has been operating for nearly 10 years in its s
cope, my products have more or less contributed to the tone and progress of fashion industry in Indonesia, particularly in independent clothing and distribution outlet (distro) area currently proliferating in Indonesia. We are one of the pioneers in the industry, developing even during Indonesia’s economic crisis. In addition, I personally have; with all my limitations; made a real contribution to local fashion industry development (by) together with some friends, establish(ing) an independent distribution company specially for local fashion product, building a distribution network in countryside via distros, art galleries, music studio, etc., and then established shopping map in Bandung. (EXAMPLE) I think the main issues in Indonesian music scene are as follows:
1. Most people would prefer to stick with the same old formula in Live industry, and this will not stimulate the market (negative)
2. Lack of opportunity for Indonesian talent to perform internationally (negative)
3. Due to the financial tback by the Indonesian in 1997, less international act are able to perform here in Indonesia (negative)
4. There are more talents producing their own original music in Indonesia nowadays, and the appreciation level on music have incread greatly (positive)
5. More people want to do music events, and yes, this is positive, but if they are not equipped with the knowledge, this could have a negative impact.
.
5. Why do you want to take part in the IYCEY award 2008 and why do you feel international experience is important? (100-200 words)
(BASIC EXAMPLE) I want to take part in this award becau (explain reasons)
International experience is important in order to/becau… (explain opinion/argument)
6. The IYCEY award includes an opportunity to showca work from each participating country in UK. Describe example of an innovative product/rvice/practitioner/business trend of your creative ctor in Indonesia which you would like to promote if lected to participate in the UK programme. (150-250 words)
This may be your own work, it may reprent the work of your company more widely, or you may choo the work of another practitioner you think best reprents innovation in your national creative ctor’s business.
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7. How will you contribute to your creative ctor industry in Indonesia as the national IYCEY award winner? (150-250 words)
(EXAMPLE) It will help a lot to communicate and to deliver new idea(s) & platform(s) to the whole industry as recognized award winner. Public relation activities will be a good addition instead of just becoming invisible trendtter and working behind the scene. Sometimes as new boy in the industry, we will need support (from) the old player and influential key decision maker within the industry. I will dedicate the prize money to fund my new project(s) of creating artist management that emphasized in new media and further development of licen management system. Both projects that I think will bring fresh air & new blood (to) Indonesia’s music industry.
8. How did you learn about this event?
Plea tick on your option(s) and specify the name(s) of news media/broadcasts/sites where applicable.
Advertiment in Kompas
Advertiment in other printed media SWA magazine, 7 July
Radio announcements ___________
Radio talk-show ___________
Television ___________
Media article(s) ___________
Internet site(s) ___________
Mailing list(s) ___________
Poster/Brochure in ___________ (venue/city)
British Council Website
Forwarded by friends via email/mailing list
Others ___________
ATTACHMENT
9. If you are short-listed for this award you will be required to nd sample copy of your work as reference for the final screening judges.
Plea tick the format(s) you will nd of your past and prent professional work.
CD/DVD or Photographs (of activities you have managed)
Media report clippings of your activities
Promotional materials (poster, flyers, television/radio promotion) of your activities
Power point prentation
Others (plea specify) __________
British Council will u the information for the administration of the programme in the UK. We shall pass this information on to other organisations which will also need it in connection with the programme.
We may want to u your information to nd you details of Council activities, rvices and events (including social events) which you might find of interest. If you do not want us to contact you in this way, plea tick this box:
I do not want to be nt details of Council activities, rvices and events.
You have the right to ask for a copy of the information we hold on you, for which we may charge a fee, and the right to ask us to correct any inaccuracies in that information. If you do want to e a copy of your information, plea contact
id
Signature: Date:
I hereby declare that:
•All information submitted herein is true and accurate.
•Submitting fal information will automatically disqualify me from the programme
•I have acknowledged and agreed to be involved in all activities pertaining to the three days judging process in Jakarta and Bandung. Failing to do so will result in my disqualification from the event. Complete all ctions in the application form and return it by email to id no later than 23 July 2008.
Notes:
•Late and/or incomplete forms will not be considered
•Attachments will not be returned as we will keep them for future reference. Conquently, plea ensure that you are only nding us copies of documents, not the original.
For enquiries: email id or contact our Public Affairs dept.: 021-515 5561
