Design-Led Innovation
设计驱动创新
By Design Council/UK
设计委员会/英国
In 2006 our former Chairman, Sir George Cox,was commissioned by The Treasury to undertake a review of creativity in business, and to recommend how the governments, educational institutions and to recommend how the governments, educational institutions and business could help support economic growth.
Supporting innovation sat at the heart of his recommendations becau he saw that the UK currently earns most of our living through high value creative industry, and that without protection,investment and development, our creative industries could falter in the face of developing international competition. Sir George saw that designers working as part of a multi-disciplinary team, with business managers, engineers, scientists and technologists, ca
n support innovation in the UK.
设计驱动创新由英国设计委员会/2006年，我们的前主席乔治•考克斯爵士(Sir George Cox)受英国财政部委托，对商业中的创造力进行了一次评估，并就政府、教育机构如何以及政府、教育机构和企业如何帮助支持经济增长提出建议。支持创新是他的建议的核心，因为他看到英国目前通过高价值的创意产业来赚钱，如果没有保护、投资和发展，我们的创意产业可能会在日益发展的国际竞争面前步履蹒跚。乔治爵士认为，由企业经理、工程师、科学家和技术人员组成的多学科团队，可以支持英国的创新。
In the Cox Review he offered a definition of design:
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for urs or customers. Design may be described as creativity deployed to a specific end. "
在《考克斯评论》中，他给出了设计的定义:
设计是连接创造力和创新的纽带。它将想法塑造成对用户或客户具有七夕告白
实际吸引力的主题。
设计可以被描述为为特定目的而发挥的创造力。”
UK business can stay ahead of their global rivals by drawing on the country's world-leading design capabilities, said Sir George, and the then Chancellor Gordon Brown, who commissioned the report, supported this conclusion.
乔治爵士表示，英国企业可以利用该国世界领先的设计能力，保持领先于全球竞争对手。委托撰写这份报告的时任英国财政大臣戈登•布朗(Gordon Brown)也支持这一结论。
Five years later, the world has moved on," says Sir George. "There's been great international interest in The Review and we've gone through recession and economic crisis." Continuing international competition means we now, more than ever, have to invest in developing our innovation economy, and working with designers offers technologists and scientists the opportunity to turn their inventions into marketable products that meet people's needs and provide an enjoyable exper短文100字
ience that customers want to buy.
五年后，世界已经改变了。”乔治爵士说。“国际社会对这份评估报告很感兴趣，我们已经经历了衰退和经济危机。”持续的国际竞争意味着我们现在比以往任何时候都必须投资发展我们的创新经济，与设计师合作为技术人员和科学家提供机会，将他们的发明转化为可销售的产品，满足人们的需求，并提供顾客想要购买的愉快的体验。
Other design and innovation experts agree:
"When people talked about innovation in the 1990s, they really meant technology. When people talk about innovation in this decade, they really mean design.'
—Bruce Nussbaum, Business Week
其他设计和创新专家同意:“当人们在20世纪90年代谈论创新时，他们实际上指的是技术。在这十年里，当人们谈论创新时，他们实际上指的是设计。”-布鲁斯努斯鲍姆《商业周刊》。
The Government too has changed. It's no longer led by Gordon中国十大美景
Brown and the coalition government has new priorities. Yet, in November2010, the Department for Business, Inno
vation and Skills relead a Blue print for Technology as part of its plan to put the technology industry at the heart of the UK’s economic recovery.This blueprint shares much of the same vision as people in the 1990s who said innovation was technology-led.
政府也变了。它不再由戈登布朗领导，联合政府有了新的优先事项。然而，2010年11月，英国商业、创新和技能部(Department for Business, Innovation and Skills)发布了一份技术蓝图，作为其将科技产业置于英国经济复苏核心的计划的一部分。这一蓝图与上世纪90年代人们所说的创新是由技术主导的观点大致相同。
This Government believes technology-bad innovation will be one of the key drivers of the private ctor led economic growth that Britain so urgently needs尤克里里弹唱谱
,The dynamics of the global economy have been changing for some time, with technology and innovation at the heart of new global economic opportunities.
—Blueprint for Technology, 2010
英国政府认为，以技术为基础的创新将是私营部门引领经济增长的关键驱动力之一。英国
迫切需要私营部门引领经济增长。一段时间以来，全球经济的动态一直在变化，技术和创新是新的全球经济机遇的核心。
-《技术蓝图》，2010年
Over the last decade the Design Council has worked with business people, technologists and designers to demonstrate that it is through collaboration and working as part of a multidisciplinary team (involving technologists, engineers, business managers, scientists, marketeers, designers and consumers ) that market leading innovations are created.
在过去的十年里，设计委员会与商业人士、技术人员和设计师合作，证明了通过合作和作为一个多学科团队(包括技术人员、工程师、业务经理、科学家、市场人员、设计师和消费者)的一部分工作，市场领先的创新才能被创造出来。
Apple, Dyson, Virgin Atlantic all know that designers are an esntial part of new product and service development, and that innovation can cure and sustain a business. Sir George says,Dyson. There's no recession at Dyson. If you u design properly, you don't experience any recession.
