Value Selling 2000 3M China TD, March 2000
Survive the Competition
You are Boss of a Kodak Express shop. Within the neighborhood there are other 3 Kodak Express. Plan you business strategy to win customers. Only the best one survives.
Analysis of the neighborhood：
High Class Apartments－Expatriates & White collars Local university－(Two film developing shops inside) Others－general residents
the saturdays
Table of Contents Module 1Why VS
levelModule 2What’s VS
Module 3How to VS
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A Few Words To Start With: A learning labfoster
No right answers
Open up, show respects
Participate and share
Not training but facilitation
Succeed, if you start to think
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Module 1 Why VS
Earning customer loyalty
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hydrogenPremium price
vd
jnkTo be the preferred supplier
Face the reality
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Can we ?
What if ?
Differentiation
