Outcome1
0 If you need more report of HND, plea come to Wonder(App.) to find me.
印度语1 Identify three key characteristics of the marketing concept.
The first is to fully understand customer's needs and market, and formulate customer-oriented marketing strategy. Firstly, companies should investigate customers and markets, and then process market and customer information. The will determine the customers they want to rve, which means the target market and how they can better rve, which means their value orientation. When a company decides who they rve, it will find the target market by gmenting the market and targeting the level, time and nature of customer demand. Then they differentiated and found their place in the market.
bored的音标
degreesThe cond is to establish a complete market plan to provide customers with better value. We should pay attention to the following four aspects about how to provide better value for customers. First, the company designs products and rvices, such as product diversity, quality, brand name, packaging, etc., to bring strong brands to customers. In terms of price, companies need to create real value. In terms of promotion, the company can carry out advertising, personnel sales, price promotion and so on.
There are many distribution channels and supply chains in the local area.
The third is to establish profitable relationships with customers and maintain customer satisfaction. The toy company should establish a good and solid relationship with the lected customers in order to achieve continuous benefits. In managing partnerships, companies should also build strong relationships with their partners.
2 Explain and give examples of key factors influencing the micro and macro environment of Day Dream Toys.
In the micro environment, the factors that affect the company's customer rvice usually include the company, competitors, suppliers, customer markets, the public and marketing intermediaries. There are more than 1000 nior managers, financial personnel, purchasing personnel, R&D personnel, accountants, operators and so on. The organic and related combinations together form the internal environment. The whole company should cooperate with the marketing department and take the market as the leading factor. Just as the company has formulated a ries of limited wooden toys for preschool education, this is the demand of their target customers. The whole company should understand and create value. For companies, their competitors are the other toymakers. Over the ye
因人而异 英文ars, they have been always looking for their place. And they finally find their customer market is mainly dominated by kids. And they slowly expands their product portfolio and have the five-to-eight-year-old market.
Suppliers play an important role in providing value to value customers. They will provide resources for the company's products and rvices.Distributors help companies ll their products to customers. This is a very important link. In this ca, "daydream" can only be sold through small toy stores, so it has been trying to get large chains to store their goods. After buying their goods in a large department store, it turned out to be profitable and helped them go public.
通用寄存器In the macro environment, it may be influenced by the larger factors which include demographic, economic, natural, technological, political, and cultural forces.
Technological environment will bring companies both opportunities and challenges. If they fail to follow technological changes, they will let the chances of new products and marketing slip. Under the conditions of the continuous development of new digital technology, Daydream Company should also make corresponding adjustments. It can launch products that are more in line with the technical background to gain the attention of the public and obtain marketing opportunities. At the same time,
寂寞在唱歌英文版Daydream can u more advanced digital media technology to promote their products and open the market.
Environmental sustainability issues in the past thirty years of steady growth. The natural environment prents three major trends: some shortage of raw materials, pollution levels ri and the government intervention to increa the intensity of natural resource management. For Daydream, it should lect green and recyclable materials for the lection of products. It can also cooperate with environmental protection agencies to launch a ries of toys which has the images of protecting the earth’s resources, and add the promotional content of environmental protection knowledge to the product promotion. And the price can be priced bad on the degree of deficiencies in the resources that the product reprents.
3 Explain why market rearch and the information gathered are important to an organisation like Day Dream Toys.
Marketing rearch can be defined as the systematic design, collection, analysis, and reporting of data relevant to a special marketing situation facing an organization. Secondary rearch is divided into internal method and external method. The internal sources includes average order cost, sale his
tory, distribution outlet, etc. The external sources includes the journals, government websites, libraries, newspapers, etc.
arcticfox>concernsPrimary rearch, also known as rearch using primary sources, is the method which us the direct data and resources. Primary rearch can also be further divided into qualitative and quantitative rearch.
Through the market rearch, the rearch information can help Day Dream Toys stay in touch with customers’ changing attitudes and purcha patterns and in a timely to adjust to satisfy customers demand. It can assists Day Dream Toys in better understanding market opportunities and determines the feasibility of a particular marketing strategy. It can also help the Day Dream Toys in the development of marketing mixes and match the needs of customers. And it improves Day Dream Toys marketer’s ability to make decision. Market information is the effective way to improve Day Dream Toys benefit, and can also lower the risks.
4 Explain how Day Dream Toys might collect and u market rearch information. Include one quantitative and one qualitative rearch technique in your respon.
real palyThe Day Dream Toys through the primary rearch and condary rearch to obtain information, th
e method of primary rearch have qualitative and quantitative.
Qualitative rearch concerns the gathering of information which can be interpreted in a number of ways. This type of rearch does not need a strict design plan before it begins. However, Qualitative rearch of a study using qualitative rearch is heavily involved in the process, which gives the rearcher a subjective view of the study and its participants. When the Day Dream Toys has just founded, it can using the method of group discussions to collect information about new product development, becau this method can produce more information, and usually not statistical-more opinions and individuals’ thought.
Quantitative rearch allows the rearcher to measure and analyze data. The relationship between an independent variable is studied in detail. Rearcher is more objective about the findings of the rearch. But, the main disadvantage of quantitative rearch is the context of study or experiment is ignored. The main rearch techniques include experimental rearch and surveys. It can u the method of survey to collect information, preference on different kind of drinks.
Day Dream Toys can through the telephone survey to obtain information, becau this method is fast, low cost, high respon rates, and wide range. Becau the information is high value, Day Drea
m Toys can quickly know customer’s demand for toys, and formulate the corresponding strategy. Besides, Day Dream Toys can also know details by conducting questionnaire online.
5 Explain the process of market gmentation and targeting, and the benefits of gmentation and targeting to Day Dream Toys.
祖国 我为你自豪There are many types of customers and products in the market and the composition of demand, so customers in the market should be grouped according to various standards and methods, such as geography and population preference psychology, in order to provide rvices. This process is called market gmentation.
The marketing department divides the into different groups, choos the group that can bring them the greatest value, and then designs products and rvices for this group to meet their wishes and needs. This is the choice of the target market.
