《战略管理》期末复习资料——英文版,名词解释
cnn1.strategic management战略管理Strategic management is that t of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning,strategy formulation, strategy implementation, and evaluation and control.
软驱英文2.environment scanning环境扫描Environment scanning is the monitoring, evaluating, and disminating of information from the external and internal environments to key people within the corporation.
3. mission使命An organization’s mission is its purpo, or the reasonfor its existence. It tells what the company is providing to society, such as houcleaning or manufacturing automobiles.
4.corporate strategy公司战略Corporate strategy describes a company’s overall in terms of its attitude toward growth and the management of its various business and product lines.
5.Functional strategy职能战略Functional strategy is the approach taken by a functional area, such as marketing or rearch and development, to achieve corporate and business unit objectives and strategies by maximizing resource productivity.
6.societal environment社会环境Societal environment is mankind’s social system that includes general forces that do not directly touch on the short-run activities of the organization that can, and often do, influence its lung-run decision.
7.task environmenttfs任务环境The task environment includes tho elements or groups that directly affect the corporation and, in turn, are affected by it.
8.a strategic groupbelievein战略集团A strategic group is a t of business units or firms that “pursue similar strategies with similar resources.”
9anizational analysis组织分析The internal scanning, often referred to as organizational analysis, is concerned with identifying and developing an organization’s resources.
overwhelming
10.a value chain价值链A value chain is a linked t of value-creating activities beginning with basic raw materials coming from suppliers, to a ries of value-added activities involved in producing and marketing a product or rvice, and ending with distributors getting the final goods into the hands of the ultimate consumer.
11.cost focus成本集中Cost focus is a lower cost competitive strategy that focus on a particular buyer group or geographic market and attempts to rve only this niche to the exclusion of others.
depravation
12.vertical growth垂直增长Vertical growth can be achieved by taking over a function previously proved by a supplier or a distributor. Vertical growth results in vertical integration.
13.horizontal integration水平色拉英语乐园(横向)整合advertirHorizontal growth results in horizontal integration, the degree to witch a firm operates in multiple locations at the same point in the industry’s value chain.
儒艮的读音
14.concentric diversification骑缝章英文 Growth through concentric diversification is expansion into a related industry.
15.a profit strategy利润战略A profit strategy is a decision to do nothing new in a worning situation, but instead to act as though the company’s problems are only temporary.
