Supply Chain Management, 5e (Chopra/Meindl)
Chapter 16 Pricing and Revenue Management in a Supply Chain
16.1 True/Fal Questions
1) Revenue management is the u of marketing to increa the profit generated from a limited supply of supply chain asts.
Answer: FALSE
Diff: 2
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
Learning Outcome: Compare common approaches to supply chain design
2) Pricing may influence demand if customers are price nsitive.
Answer: TRUE
Diff: 2
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
Learning Outcome: Compare common approaches to supply chain design
3) Revenue management may also be defined as the u of differential pricing bad on customer gment, time of u, and product or capacity availability to increa supply chain surplus. Answer: TRUE
Diff: 2
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
4) Revenue management adjusts the pricing and available supply of asts to maximize profits. Answer: TRUE
Diff: 1
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
Learning Outcome: Compare common approaches to supply chain design
5) In theory, the concept of differential pricing decreas total cost for a firm.
Answer: FALSE
Diff: 2
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
Learning Outcome: Compare common approaches to supply chain design
6) To differentiate between the various market gments, the firm must either eliminate barriers that identify product or rvice attributes the gments value differently.
Answer: FALSE
Diff: 1
掘井及泉Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
7) In most instances of differential pricing, demand from the gment paying the lower price
aris earlier in time than demand from the gment paying the higher price.
how to break a heart
Answer: TRUE
Diff: 2
Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
8) Spoilage occurs when the capacity rerved for higher price buyers is wasted becau demand from the higher price gment does not materialize.
Answer: TRUE
Diff: 1
Topic: 16.2 Pricing and Revenue Management for Multiple Customer Segments
Learning Outcome: Compare common approaches to supply chain design
在线外教一对一辅导9) Wastage occurs if higher price buyers have to be turned away becau the capacity has already been committed to lower price buyers.
Answer: FALSE
Diff: 2
Topic: 16.2 Pricing and Revenue Management for Multiple Customer Segments
Learning Outcome: Compare common approaches to supply chain design
10) An order from a lower price buyer should be accepted if the expected revenue from a higher price buyer is lower than the current revenue from the lower price buyer.
Answer: TRUE
Diff: 1
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
11) The amount of the ast rerved for the higher price gment is such that the expected marginal revenue from the higher priced gment is less than the price to the lower price gment.
Answer: FALSE
Diff: 1
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
12) Any ast that los value over time is perishable.
Answer: TRUE
alarm是什么意思Diff: 3
Topic: 16.5 Pricing and Revenue Management for Bulk and Spot Contracts
Learning Outcome: Compare common approaches to supply chain design
13) Unud capacity from the past is extremely valuable.
青少年篮球培训Answer: FALSE
Diff: 1
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
Learning Outcome: Compare common approaches to supply chain design
14) The tactic of varying price over time is suitable for asts such as fashion apparel that have a clear date beyond which they lo a lot of their value.
Answer: TRUE
Diff: 1
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
15) Effective differential pricing over time will generally increa the level of product
availability for the consumer willing to pay full price, but will decrea total profits for the retailer.
Answer: FALSE
Diff: 2
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
16) The tactic of overbooking or overlling the available ast is suitable in any situation where customers are able to cancel orders and the value of the ast drops significantly after a deadline. Answer: TRUE
Diff: 1
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
17) The basic trade-off to consider during overbooking is between having wasted capacity (or inventory) becau of few cancellations or having a shortage of capacity (or inventory) becau
manager
of excessive cancellations.
四库全书是什么Answer: FALSE
Diff: 2
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
18) The cost of wasted capacity is the margin that would have been generated if the capacity had been ud for production.
Answer: TRUE
Diff: 2
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
Learning Outcome: Compare common approaches to supply chain design
19) The cost of a capacity shortage is the increa in productivity that results from having to go to a backup source.
Answer: FALSE
Diff: 2
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
20) The goal when making the overbooking decision is to maximize supply chain profits by minimizing the cost of wasted capacity and the cost of capacity shortage.
Answer: TRUE
Diff: 2
Topic: 16.3 Pricing and Revenue Management for Perishable Asts
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
at my most beautiful21) Faced with asonal peaks, an effective revenue management tactic is to charge a higher price during the peak period and a higher price during off-peak periods.
Answer: FALSE
Diff: 3
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
22) Shifting demand from peak to off-peak periods is beneficial if the discount given during the off-peak period is more than offt by the decrea in cost becau of a smaller peak and the increa in revenue during the off-peak period.
Answer: TRUE
Diff: 1
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
23) The amount rerved for the spot market should be such that the expected marginal revenue from the spot market equals the current revenue from a bulk sale.
Answer: TRUE
Diff: 2
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
Learning Outcome: Compare common approaches to supply chain design
24) The rerved quantity will be affected by the difference in margin between the spot market and the bulk sale, but not the distribution of demand from the spot market.
Answer: FALSE
Diff: 2
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
25) Ultimately, a proper understanding of customer preferences and a quantification of the impact of various tactics on consumer behavior are at the core of successful revenue management.
Answer: TRUE
Diff: 2
Topic: 16.4 Pricing and Revenue Management for Seasonal Demand
Learning Outcome: Compare common approaches to supply chain design
26) The forecasting function is not necessary for most revenue management systems. Answer: FALSE
Diff: 2virgo
Topic: 16.6 Using Pricing and Revenue Management in Practice
Learning Outcome: Compare common approaches to supply chain design
27) The goal of optimization is to u forecasts of customer behavior to identify a revenue management tactic that will be most effective.
Answer: TRUE
Diff: 1
Topic: 16.6 Using Pricing and Revenue Management in Practice
Learning Outcome: Compare common approaches to supply chain design
28) Too high a level of overbooking will lead to unutilized asts and lost revenue.
Answer: FALSE
Diff: 1
Topic: 16.6 Using Pricing and Revenue Management in Practice
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
29) Too low a level of overbooking will lead to unutilized asts and lost revenue.
Answer: TRUE
Diff: 1
Topic: 16.6 Using Pricing and Revenue Management in Practice
AACSB: Analytic Skills
Learning Outcome: Compare common approaches to supply chain design
30) Salespeople must understand the revenue management tactic in place so they can align their sales pitch accordingly.
Answer: TRUE
四级考试作文Diff: 1
Topic: 16.6 Using Pricing and Revenue Management in Practice
Learning Outcome: Compare common approaches to supply chain design
