2017年1月广东省高等教育自学考试商务英语阅读试题
（课程代码 05439）
I. Translate the following words or phras into Chine (10%)
1. fiscal year will you marry me2. mortgage bond
3. cover letter 4. job opening
5. price discrimination 6. modes of conduct
7. legal tender 8. consumer preferences
9. inflation 10. discount coupon
Ⅱ. Translate the following words or phras Into English (10%)
11．控股公司 12．账面利润 13．上市公司
14．商业银行 15．流动资金 16．国有银行
17．资金注入 18．货币贬值 19．提货单 20. 运营费用
awrⅢ. Choo the best answer to fill in the blanks (10%)
21. Atherefore______ is a letter tailored to a specific company explaining why you are the best candidate for a particular job.
A. reference letter B. recommendation letter
C. lf-introduction letter D. cover letter
22. If competitors get together to rai or lower prices, this act is_________.
A. price discrimination B. deceptive pricing
C. resale price maintenance D. price fixing
23. A (n) _________ is an accounting statement that shows a firm’s status on the last day of an accounting period.
A. income statement B. net income sheet
C. balance sheet D. income sheet
24. On a loan that is legal, the courts will allow a lender to collect only his principal when_____.how much i love you
A. there is no f酒店英语口语ixed interest rate
英文版童话B. the interest rate is very low
C. the borrower can’t pay the interest
www reboyc comD. the lender demands an interest more than the state law allows
25. The insurance companies ba their costs on _________.
A. the pool of people sharing the risk
B. the cost each member of the pool pays
C. the theory of probability
D. past experience
26. Owners of_________ have rights to vote for directors at the annual meeting of the corporation and to share any profits or loss.
A. preferred stocks B. deferred stocks
C. stock certificates trade keyD. common stocks
27. _________is reached when the money from the sales of a product equals the total costs and expens involved in producing and marketing it.
A. The lling point B. The ultimate point
C. The break-even point D. The final goal
28. Now more and more women go shopping with an incomplete shopping list or without list at all. It is mainly becau 做鬼脸 英语_________.
A. it is troublesome to make a complete shopping list
B. there are too many kinds of merchandi for them to choo from
C. merchandi is usually displayed on open shelves, which will remind them of the items they want to buy
D. without a shopping list, they are free to buy whatever they want to buy
29. When one buys a fund, the most important thing for him to do is_________.
A. to read the fund’s prospectus carefully
B. to fill out some forms
C. to pay a sales commission called “load”
D. to match his personal objective with that of the fund
30. For a company, the strength of publicity is _________.快递惊魂
A. being flexible B. reaching a larger number of audiences
C. avoiding media costs D. saving preparation time
Part Ⅱ. Reading Comprehension
IV. In this part, there are some reading passages followed by 15 questions or unfinished statements. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding (30%)
Passage 1
Parker Pen’s抯 Globalization Strategy
When Parker Pen Company decided to launch a global marketing strategy 20 years ago, some obrvers were puzzled. Although Parker’s name was well-known, the Wisconsin-bad company brought limited resources to the task. Annual sales of Parker writing instruments had never exceeded $225 million, and the company had never budgeted mor
e than $20 million a year for advertising. Still, Parker’s high-quality products were sold in 154 countries, and its marketing executives were eager to design and implement a global strategy for Parker Pen. In their view, cultural and competitive similarities would be more important than differences, meaning that the same product could be sold the same way in many different markets, and with much lower marketing costs. They believed, in short, that Parker Pen would provide a classic test of global marketing theory.
