beginwithDigital touchpoints and multichannel gmentation approach in the life insurance industry 期刊名称： International Journal of Retail & Distribution Management网上英语学习哪个好
作者： Mónika Anetta Alt,Zsuzsa Splcan,Botond Benedek,Bálint Zsolt Nagy
年份： 2021年
期号： 第ahead-of-print期去澳洲留学
noker关键词： Retail life insurance;Financial rvices;Digital touchpoints;Consumer
丁晓钟
buying decision;Digitalization;Electronic channels;Multichannel gmentationpau什么意思
杭州培训考试网摘要：Purpo Digital technology is revolutionizing insurance distribution allowing the insurer companies to reach customers via multichannel. The aim of this study is to gment potential customers of life insurance bad on their information arch, purchasing channels and personal characteristics in the digital environment. Design/methodology/approach The study us cross-ctional rearch survey. In total, 422 questionnaires were collected through a convenience sample of
the Romanian population. The data was gmented bad on consumer information touchpoints (online vs offline), purcha channel preference (offline by
corrections
深圳普通发票a professional vs online by a standardized platform) and personal characteristics (age, marital status and children). Findings The channel gmentation analysis revealed that information channel preferences are
忧苦内容由中国教育图书进出口有限公司引进
