beneath the glory2.11 Two factors make J D Wetherspoon change strategy
When the organisation’ strategies fail to address the environmental changes,strategic drift occurs and the organistion’s performance deteriorates.Many oeganisations run into difficulties. So we should consider change strategy. J D Wetherspoon may consider the internal environment and external environment
For internal environment, shorter product life cycle is a factors that J D Wetherspoon must consider .In different stage, J D Wetherspoon has different strategy.From a small company to a big company, J D Wetherspoon has a shorter product life cycle becau of competition. If this product is popular, J D Wetherspoon can constantly produce it,but if products are unprofitable,leverage existing resources to grow new products and rvices.Ensuring existing resources operate at their optimum stage.
For external environment, J D Wetherspoon still have some trouble in the changing market and competitive market. They have little money and have no advanced condition.先张 J D Wetherspoon try to decrea costs and speed up the innovation of condition becau the J
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D Wetherspoon is a small and middle size firm and the technological costs have rin most sharply, J D Wetherspoon don’t have the tech advantages in the market.Incread competition is force for change to manage strategy. Red meats and new fresh meats are new needs for customers. The ri of internet viral marketing has provided substantial opportunities. So changing market make J D Wetherspoon change strategy.
2.12 Business strategy and strategic choice
ahpA business strategy typically is a document that clearly articulates the direction a business will pursue and the steps it will take to achieve its goals. In a standard business plan, the business strategy results from goals established to support the stated mission of the business.
Strategic choices are concerned with decisions about an organisation’s future, how it can gain competitive advantage, the cours of action it should take and how it can respond to the many pressure and influences its external and internal environments.
Business strategy is a clear direction and a program plan to guide J D Wetherspoon .It is a specific project for J D Wetherspoon. J D Wetherspoonrowa is a small size company, take me home country roadscentralizing the resources and innovating condition can help J D Wetherspoon face market challenges and meet customers needs ,this is business strategy. organizationalStrategy choice is a option . J D Wetherspoon should choo the best design and strategy to change direction. Strategy is a part of strategy management.There are many different choice can choo,but it only can choo one strategic from above four strategy.According J D Wetherspoon’ prent resources and competitiveness, J D Wetherspoon has less human resources and has less money, J D Wetherspoon can choo a cost focus strategy .At the next stage ,strategy choice will decide J D Wetherspoon choo cost focus or other strategy such as differentiation.It reprents a progress from cost focus to differentiation.
2.13 主持口才Two factors need to consider
For J D Wetherspoon,when the managers management strategy, they should let all staff know the strategy and planning of J D Wetherspoon firstly. They also consider their empl免费英语口语培训
oyees acceptance level. The employees must accept tho change and work hard fallow the strategy, it could be successful.
failedThen J D Wetherspoon should change their strategy when the environment changed. Changing market is another example that J D Wetherspoon must consider. In order to meet customers' requirements, J D Wetherspoon need to understand customer's idea, with the change of the customer needs to change their strategy, develop a plan of different products and rvices. In the 21st century, J D Wetherspoon was face more competitors. So J D Wetherspoon must Features focus on developing their own character. Such as show the TV programmers. And they also should consider new produce and new technologies to improve their competitiveness.
