下车英语文献信息：
文献标题：Eternal enterpri management innovation of youth--Germany SIEMENS core competitiveness（创新管理永葆企业青春----德国西门子公司核心竞争力探析）
taowang国外作者：Susan Daker
文献出处：The Wall Street journal, 2008, 57(7): 41-43
字数统计：英文7200单词，42252字符；中文14328汉字
angel girl外文文献：
兰花英文
Eternal enterpri management innovation of youth中国最小背包客
--Germany SIEMENS core competitiveness Abstract Siemens is picked to unceasing development, an international reputation, and constantly promote enterpri's core competitive ability, the system innovation of technology management, the innovative organization management, perfect management innovation talent management mechanism, the are the enterpri knowledge capital operation and content of the growing ability. This paper analyzes how to innovate the management of the construction of the core competitive power.
Key words core competitiveness; innovation; management
Germany SIEMENS (SIEMENS) Co., LTD is one of Europe's biggest electronics company, is one of the world's top ten electronic companies, is the world's fourth appliances manufacturers. Siemens company is the production of electronic and communication products, energy and industrial equipment, transportation and medical equipment integrated group company, business across Europe, the americas, Asia, Africa and Australia over 190 countries in the world, and with 39 factories, the
production of houhold appliance and communication products, are entitled to an international reputation. Siemens company in the long journey across two centuries, adhering to the founder Werner von Siemens "year 20,000 invention and innovation" the cret of success in the system innovation of technology management, the innovative organization management, perfect management innovation talent management mechanism, continuously improve enterpri core competitiveness of enterpri knowledge capital, content and operation ability is growing. Siemens practice again symboli both: innovation is the life of enterpri, it can make enterpri of youth.
In 2004, Siemens company in the world "fortune 500 companies ranked first 21, annual operating income for 805.01 billion dollars.
A, Siemens brilliant innovation process
英语小谜语
Siemens, founded in 1847, starting from the middle of the 19th century, along with the glorious throughout the 20th century, to cross the vigour into the 21st century. Siemens is the Siemens - Hal verkhoyansk telegraph manufacturing company, is billed as the "father of Siemens" Werner von Siemens and his partner John George Hal, only 10 people of small business.
Werner von Siemens era is undertaking development of Siemens company glorious period. Siemens company becau of Werner von Siemens inventions rapid success. Soon, Siemens embarked on the international development of company, 1850 in Britain, Russia, 1855 in 1858 respectively in Austria, tting up an overas branch. In 1890, Werner von Siemens retirement, Siemens company employees, including more than 5,500 reach half working abroad. In 1892, Werner von Siemens in Berlin, died at the age of 76. He left countless human inventions, left, left a great legacy of successful experience. Due to his outstanding contribution to humanity, is regarded as a European electrical world shining stars.
Werner von Siemens died after, successively by three of his sons as corporate leaders. In 1897, the family enterpri restructuring is a joint-stock company, renamed "Siemens and Hal verkhoyansk joint-stock company". During the first world war,
Siemens company lost almost all of the overas asts, Werner von Siemens three sons Carl f reed richie, Siemens will rebuild the company successfully. Carl f reed richie changed direction of management, the company will be focud on electrical engineering company business, at the same time, cover all areas of electrical engineering ", "from the" of the enterpri of "field to withdraw. To 1939, Siemens company sales first breakthrough 10 million mark, and become the world's largest electrical company. During the cond world war, the company was forced to increa production war supplies. At the end of the war, the company's most factories are destroyed, company lost about 80% of the ast. In the war, Germany Siemens industrial town - two of the western Ireland root and Munich began rebuilding. Siemens has blesd by Carl reed, Siemens three brothers Ritchie the descendants of _ _ _, they are doctorate of technical experts and business management expert, adhere to develop new technology and innovation development. After world war ii, Siemens company with "the krupp" concern jointly established the federal republic of Germany's first nuclear physics rearch institute to develop nuclear technology. In 1953, Siemens has super purity silicon technology to develop the electronic technology and caud a revolution of electrical technology. Company sales increa year by year, 1951, mark for 10 million to 50 million in 1962 to mark. In 1966, renamed as Siemens LTD. In the early 1970s, Siemens has successfully developed telephone signal transmission system for communication, contributed to the modern business. In 1989, Siemen
fdas
s company adopts modern structure reorganization, formed the core business group, 17, in order to better adapt to the development of new field in the company. In 1990, Siemens company bought the computer corporation, become rich in the development of the personal computer market of Europe's biggest manufacturers.
In 1982, Siemens company started in modern China, in Beijing reprentative office, then opened in guangzhou, Shanghai, shenyang and added three local office. Two years later, Siemens company and Beijing international technology cooperation center was established cooperative technology exchange training center in Beijing. In 1986, Siemens will be the world's most advanced numerical control system was
introduced into China, with ordinary machine tools for leading products of Chine manufacturers of sight. In October 1994, Siemens company established in China holdings, Siemens (China) Co., LTD. Was established in Beijing, as the subsidiary of Siemens company operating companies provide sales, marketing, human resources, information communication, e-commerce, procurement, finance, law and strategic planning rvices. Siemens company, including all the business branches of information and communications, automation and control, power, transportation, medical, and lighting and houhold appliances in China have t, including infrastructure construction and autom
ation control is the core of Siemens company in China. After ten years of unremitting efforts, Siemens in China development is rapid, long-term total investment more than 5 billion euros, throughout the has more than 40 branches and reprentative offices, 26, 2001, Siemens in China's total sales more than 35 million euros. China has become a global and Siemens company in the asia-pacific region one of the pillars of the main business development.
Second, the innovation of management to promote their core competence Winfrey harald and Gary hammel in classical "the core competitiveness of the company a first propod" core competitiveness, said: "the company is just like a tree, the trunk and veral main branches are the core products, a slender twigs is business units, leaf, flower and fruit belong to the final product to provide nutrients and trees. The role of supporting the root is fixed the core competitiveness of the company. Siemens is the innovation management "for trees provide nutrients and supporting the roots of the fixed effect". Innovative management has three kinds of interconnected different meanings: one is the management innovation, Two of the management innovation is, Three is innovative management. Siemens innovation management refers to the activities of "innovation", including technological innovation management, the innovative product management, management of innovative talents. Innovation is the further understanding of the development, innovation, develop
ment and sublimation aims to explore knowledge, promoting development, the premi is must have the correct thought method, scientific and realistic attitude, change new
courage. Theoretically, innovation, a social demand, market demand is the tension, Second is the development of science and technology enterpri itlf thrust. The market demand is the main source of innovation of Siemens company. As human civilization and progress of society, consumer demand more advanced, more diversified. According to the change of market demand, an attitude is passivism that followed, an attitude is actively advance appropriately. Siemens company adopts advance appropriately in the market need, investigation and development needs, on the basis of the forecast on innovation talents and technological innovation, product innovation to produce new consumption habits, and consumer culture and adapt to the new marketing policy and market purchasing power, create new market demand, and formed a "market demand forecasting and technology innovation and product innovation and new consumption patterns and new market demand and market flexibility and new innovation idea" virtuous circle. Innovation is bad on the objective need, existing production elements and existing conditions, technical combination produced a new leap, improve the production efficiency, innovative products for the enterpri value, enter the market more convenience for the final product for the customer, the perceived value for co
ntribution, innovation achievements to imitate, competitors and promote enterpri's core competitiveness. Siemens in continuous innovation, and keep the enterpri in the cycle of vigor, though years and young.
每日英语学习
1, Siemens heritage of innovation
In 1997, Siemens company publishes a book, the company called autobiography properties of the Siemens - 150 years, the splendid FengEr printed on a prologue, including such words: "in 1997, Siemens turned her first chapter in the history of 150 pages, it is a special moments in the history of celebration. Throughout the world, in the similar scale industry company, can enjoy so long and successful history of only a few a few home." Maintain and develop the Siemens by Werner von Siemens create technical invention and innovation, Siemens become human history and the era of electrical and electronic era coming photoelectric era.
Werner von Siemens life is brilliant, due to his outstanding contribution to
humanity, is regarded as a European electrical world shining stars. Werner von Siemens, 1816 was born in hannover, as farmers to his parents for the university, living, 18 Werner von Siemens into Berlin artillery school. During study period, Werner von Siemens namely began his invention. Admiss
评分标准ion to the next year, Werner von Siemens developed by his silver plated metal, the same factory technology, by the German first plating department. He also invented XinBan printing, and made the first XinBan printer. After graduation from school, Werner von Siemens in Prussian army in scientific rearch, and continue to Berlin university. 1845, after graduation from the university of Siemens invented the telegraph, automatic concentres pointer, and soon was successfully trial-produced a powerful explosion cotton gunpowder. In 1846, he created the first Malay gum wire, solve the problem of insulation wire. The next year, he laid the wires from Berlin to grou, underground line. October 1847, has become the cond officer of the Prussian Werner von Siemens and mechanic John George Hal, created in Berlin, Siemens, Hal telegraph manufacturing company. Company a success, so Werner von Siemens off armour, develop his career attentively. We have to bear the Berlin between Frankfurt 500 kilometers long lines of communication engineering, and laid by the Russian government designated as "tsarist Russia telegraph system construction and maintenance contractors, and Britain and Austria's telegraph systems engineering, laid connects London and in Calcutta was 1.1 million kilometers of the indo-european telegraph lines, laid across the Atlantic submarine wires. 1848, Werner von Siemens invented the electric current and the destruction of the underwater mines etc, but also greatly developed into mine electrical distance measurement device, u electric manipulation of ships. 1866, Werner von Siemens discovered the principle of work, after
headmastergenerator tough test repeatedly, developed the world since the two "game" generator excitation. This is the cond time the industrial revolution of core technology in the world, generator is widely ud. Siemens therefore won the highest reward - French "medal of honor," and was the king of Prussia a peerage. 1867, Werner von Siemens invented the alcohol was t to many European countries as standard measure for long-term u, and made a contribution to the standardization work. In 1881, Werner von Siemens
