授课内容 | Chapter 1 Communication: An International Perspective | |
所需课时 | 4 学时 | |
主要教材或 参考资料 | 《跨文化商务交际 第二版》 高等教育出版社 2011 年出版 | |
教学目标 | 知识目标：1. 理解并掌握沟通和商务沟通的基本原理； 2. 通过案例欣赏理解跨文化沟通的特点； 3. 了解跨文化商务沟通的重要性和复杂性； 4. 学习跨文化商务沟通相关词汇。 能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。 德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力； 2. 激发学生对中西方沟通形式差异的思考。 | |
教学重点 | 沟通和商务沟通基本理论及特点 | |
教学难点 | 跨文化商务沟通特点和案例分析 | |
教学方法 | 1. 多媒体教学 2. 讨论法 3. 讲授法 4. 视频观看 | |
教学内容及 时间安排 | Ⅰ. Basics and Purpos for Communication 1学时 Ⅱ. Business Communication 1学时 Ⅲ. Intercultural Communication 1学时 Ⅳ. Learning Intercultural Business Communication 1学时 | |
学习指导 | 1. 预习本章教学内容并完成课前学习任务； 2. 复习并掌握本章相关理论知识； 3. 通过相关练习题巩固知识； 4. 通过商务对话练习和案例分析进一步理解本章理论与知识。 | |
作业及思考题 | Preview： Previewing the next part. Oral Practice： Practicing a conversation on intercultural business communication. | |
教研室审阅意见 | 同意上述安排。铅笔英语 教研室主任签字： 200 年 月 | |
教 学 程 序 | ||
教学的基本内容 (1) | 时间安排教学方法 | |
Warm-up Activities Ask students to watch a video clip on cultural shock and answer the following question: What has gone wrong in this video? * Cultural shock: Culture shock is precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercour. The signs or cues include the thousand and one ways in which we orient ourlves to the situations of daily life: when to shake hands and what to say when we meet people, when and how to give tips, how to give orders to rvants, how to make purchas, when to accept and when to refu invitations, when to take statements riously and when not. The cues which may be words, gestures, facial expressions, customs, or norms are acquired by all of us in the cour of growing up and are as much a part of our culture as the language we speak or the beliefs we accept. . Basics of Human Communication 1. Needs and Purpos for Communication Common purpos and needs for communicating: marionnette•Survival (e.g. renting a flat, buying food) •Cooperation (e.g. carrying heavy box with another guy, making a prentation in class) •Personal needs (e.g. crying on someone’s shoulder, dressing in the right way) •Relationships (e.g. writing a letter, prenting someone with flowers) •Persuasion (e.g. advertising, inviting someone to join a group) •Power (e.g. making rules, controling the class) •Social needs (e.g. social survey, hosipitals, schools) •Information (e.g. asking about the bus route, learning news) •Making n of the world (e.g. asking questions, watching TV) •Self-expression (e.g. writing poems, answer questions in class) 2. Definition of Communication Communication: a form of human behavior derived from a need to connect and interact with other human beings. Communication(From an intercultural perspective): it occurs whenever meaning is attributed to behavior or the residue of behavior. We draw upon our past experiences and Things that remain as a record give meaning to the behavior. of our actions 3. The Scope and Classification of Communication 4. The Process of Communication 1) A basic communication model consists of the components: the nder and receiver, the medium or channal, messages, noi, feedback, encoding and decoding. e.g. “That’s all for today. See you all next week.” I(nder) put into words(encoding) my meanings that “class is over”(messge) and speak the words(channel) in the hope that the words will be suitably understood(decoding) by the students(receiver). 2) Models of Communication ① Linear Model Aristotle --- speaker→speach→audience→effect Occasion Lasswell --- 5-W model Who say what in what channal to whom with what effect. ② Contextualized Model Context: the idea that every act of communication must happen in some sort of surroundings and what is meant by this is actually quite complicated. There is physical context, social context and cultural context. . Business Communication 1. Defining Business Communication Business communication is the exchange of oral, nonverbal, and written messages within (and across the boundaries of) a system of interrelated and interdependent people working to accomplish common tasks and goals. 2. Internal and External Communication (1) Internal communication refers to the communication taking place within a given organization through such written or oral channels as memos, reports, proposals, meetings, oral prentations, speeches, and person-to-person and telephone conversations Internal communication includes: downward/ upward/ horizontal communication. (2) External communication refers to the communication between the organization and the outside institutions and people---the general public, customers, vendors and other business, and government officials. 3. Formal and Informal Communication (1) Formal communication which refers to such communicative activities as business letter, speech, talk, a product prentation and so on. (2) Informal communication, also called grapevine, exists in almost all organizations and at all levels. It has a small number of activists guiding and influencing the informal communication. Assignment: get是什么梗1. Preview Part 3. 2. Review the terms and key points in this part. | 15 mins: Warm up 15 mins: Group study 10 mins: Explanation 10 mins: Group study 20 mins: Explanation 5 mins: Explanation 10 mins: Group study 5 mins | |
教 学 程 序 | ||
教学的基本内容 (2) | 时间安排教学方法 | |
Review the terms in the previous part: Cultural shock Communication 海词在线词典medium feedback channal Internal communication External communication . Intercultural Communication 1. Defining the Terms IC (intercultural communication): •The term first ud by Edward T. Hall in 1959 and is simply defined as interpersonal communication between members of different cultures. •ICC can include international, interethnic, interracial, and interregional communication. •International communication: Communication takes place between nations and governments rather than individuals. It is quite formal and ritualized. •Interethnic communication: Communication between people of the same race but different ethnic backgrounds. •Interracial communication: It occurs when the source and the receiver exchanging messages are from different races which pertain to physical characteristic. •Interregional communication: The exchange of messages between members of the dominant culture within a country. They share common messages and experiences over a long period of time, but live in different regions of the same country. 2. Intercultural Communication as a Phenomenon (1) Intercultural communication as a phenomenon has the features of intercultural communication: •It is a universal phenomenon. It occurs everywhere in the world. •Communications between cultures has been going on for thousands of years. •Intercultural communication is a common daily occurrence. (2) From an intercultural perspective, there are four crucial developments for the rapid increa of intercultural communication: •Improvements in transportation technology •Developments in communication technology •Changes in mass migration patterns •Globalization of the world economy Ⅳ. Learning Intercultural Business Communication 1. IBC in US •This new field of study originated in the U.S. in the late 1950s. •It gained acceptance through training and testing practice in the 1960s and 1970s. •It formed its basis framework in the late 1970s. •It has made great achievements in theory and practice ever since the 1980s both inside and outside of the U.S. •Today, ICC is widely acknowledged and extensively rearched in all parts of the world. 2. IBC in China •ICC was firstly introduced into China during the early 1980s by some English teachers. •Hu Wenzhong, a leading scholar of ICC in China •The 5th International Conference on Cross-cultural Communication was held in Harbin, China •China Association for Intercultural Communication was established in 1995. 3. The multidisciplinary nature of ICC •L-linguistics and language •Anthropology •drawupP-Psycholinguistics and Psychology •S-Sociolinguistics and Sociology •E-Education and English •Communication studies •Cultural Studies Ⅴ. Ca Analysis Wayne Calder, a recent Harvard MBA graduate and one of his organization’s most innovative planners, was assigned to the Paris office for a two-year period. Wayne was particularly excited about the transfer becau he could now draw on the French he has taken while in school. Knowing that his proficiency in the French language would be an excellent entrée into French society, Wayne was looking forward to getting to know his French colleagues on a personal level. During the first week in Paris an opportunity to socialize prented itlf. While waiting for a planning meeting with top executives to begin, Wayne introduced himlf to Monsieur LeBec. They shook hands and exchanged some pleasantries, and then Wayne told LeBec how excited his family was to be in France. Wayne then asked LeBec if he had any children. LeBec replied that he had two daughters and a son. But when Wayne asked other questions about LeBec family, his French colleague became quite distant and uncommunicative. Wayne wondered what he had done wrong. Ⅵ. Business Communication Conversation M: Can you have the briefs from the Anderson firm’s lawyer on my desk by tomorrow morning. There are quite a few very time nsitive matters with this ca. I’m afraid I can’t wait any longer. F: Getting tho Anderson briefs has been harder than you can imagine. I have tried to contact their lawyer many times. But every time I call, his cretary says he’s in a meeting or out of the office or away on business. I am beginning to think he is trying to avoid me. M: That’s highly possible. He knows if we miss our filing deadline, we don’t stand a chance to compete against them for the bid. Try to get a hold of him again. Give him a call and e if he can fax them first thing. F: What if I can’t speak to him directly? M: Ask his cretary to fax them. It’s the same thing. Have them faxed over with a copy also faxed to Martin’s office. F: How do I find Martin’s fax number? Is he in your roller desk? M: No, but you can also call their office and ask the cretary to give you their fax number. I’ll email you their office number later today. F: Ok, I’ll get on it first thing. M: Be sure you do, I need tho briefs ASAP Dialogue two大腕是什么意思 M: Did you put this morning’s faxes on my desk? I’m waiting for some urgent faxes from headquarters, I’m pretty sure they came in last night. F: Everything that came in the office fax machine last night is all on your desk, but I noticed that some of faxes came through pretty blurred, maybe you take a look at them, if the copy is unreadable, I’ll call then and ask them to refax. M: Yeah, you’re going to have to call them and get them to be refax. The copies are so dark. I can’t make out any of the words. F: What about that one? 结婚大作战 电影M: This one? This one is so light and I can barely read it. How can that be? F: You know, I think the fax machine is out of toner. I can change the toner cartridge. That should solve the problem. M: Yes, but this one will have to be refaxed as well. And look, there’s about 3 pages missing. It looks like the fax machine ate half of my important faxes, and ones that made it through are so blurred or too light. They are unreadable. F: I guess the fax machine is out of paper too. Don’t worry, I’ll have someone look at it this afternoon, and in the meantime, I’ll have your documents refaxed to our other fax machine. Assignment: 1. Preview the next chapter. 2. Practice the business English conversation. | not fair5 mins: Rsurewinevision 10 mins: Explanation 20 mins: Group study 15 mins: Explanation 20 mins: Group discussion 15 mins: Role play 5 minus | |
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