试卷总分:100 得分:100
一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。
1.— Are you going on holiday for a long time?
— _____________
A.It was a long time.
B.Two weeks ago.
星期一的英文单词C.No. Only a couple of days.
答案:C
2.— Is it possible for you to expand business there?
— _____________
大学英语四级准考证A.I like it.
B.I'd love to.
C.Yes, I think so.
答案:Cmoblin
3.John as well as Mike __________ just been back from an important meeting.
A.have
burnishB.has
C.had
答案:B
4.Let's discuss the problems at the meeting, ________?
香蕉英语A.do we
B.shall we
C.will you
答案:B
5.A budget is an estimation of the _______ and _______ over a specified future period of time.
答案:B
6.二、阅读理解
honorary阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）befamiliarwith
Three Steps to a Good Marketing Budget
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might ari in the future. Although income flows change throughout the year, you must organize the information bad on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expens, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds bad on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
turkey怎么读
11月份上映的电影 Step 3: Asss data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something el. fighting的意思
Asssing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or rvices. However, a good
