Materialistic girls watching a materialistic world: Fashion TV ries and women's copy-cat intentions 期刊名称： Communications
作者： Hilde A. M. Voorveld,Marie-Selien Fakkert,Eva A. van Reijmersdal
shall是什么意思>man friday年份： 2017年新概念mp3
two dozenuncommitted期号： 第2期
圣诞祝福 英文>notuntil关键词： brand placement;materialism;copy-cat intentions;viewing
服务生的英文frequency;us and gratifications 的重要性英语
摘要：Inspired by the popularity of TV ries such as Gossip Girl, The City and
failtoThe Hills which revolve around the world of fashion, this article examines whether and how the ries are related to young women's willingness to purcha products that allow them to replicate the appearances of the main characters. The results demonstrated that in particular women with materialis
tic orientations would like to emulate the main characters. The mechanisms underlying this relation are
that materialistic women watch fashion TV ries to gain fashion inspiration; subquently they watch the ries more frequently, and this behavior is related
to incread copy-cat intentions.
内容由中国教育图书进出口有限公司引进
