A blueprint for remote working- Lessons from China-麦肯锡

更新时间:2023-07-01 10:34:03 阅读: 评论:0

A blueprint for  remote working:  Lessons from China
March 2020
by Raphael Bick, Michael Chang, Kevin Wei Wang, Tianwen Yu
As home to some of the world’s largest firms, China offers lessons  for tho that are just now starting to embrace the shift to  remote working.
From Alibaba to Ping An and Google to Ford, companies around the globe are telling staff to work from home1 in a bid to stem the spread of COVID-19. Such remote working at scale is unprecedented and will leave a lasting impression on the way people live and work for many years to come. China, which felt the first impact of the pandemic2, was an early mover in this space. As home to some of the world’s largest firms, it offers lessons for tho that are just now starting to embrace the shift.
Working from home sky-rocketed in China3 in
the wake of the COVID-19 crisis as companies
told their employees to stay home. Around 200 million people4 were working remotely by the
end of the Chine New Year holiday. While this arrangement has some benefits, such as avoiding long commutes, many employees and companies found it challenging. One employee at an internet company quipped his work day changed from ‘996’ to ‘007’, meaning from nine to nine, 6 days a wee
k, to all the time. On the personal front, employees  found it difficult to manage kids’ home-schooling via video conference while coordinating with remote colleagues. At a company level, many felt that productivity rapidly tailed off if not
managed properly.
This article brings together our experience helping clients navigate remote working, in-hou analysis, and insights from conversations with executives
in China as they responded to the situation and addresd the challenges.
Done right, remote working can boost productivity and morale; done badly, it can breed inefficiency, damage work relationships, and demotivate employees. Here are eight learnings from China that may be applicable around the world, depending on the circumstances:1. D esigning an effective structure Teams or whole business units working remotely can quickly result in confusion and a lack of clarity. Being isolated leads to uncertainty about who to talk to on specific issues and how and when to approach them, leading to hold-ups and delays. That’s why establishing a structure and architecture for decision making and effective communication
is key. Here, smaller cross-functional teams can be helpful, each with a clear mission and reporting line, where directions and tasks are easy to implement. This also simplifies onboarding new hires, who can integrate faster in a tight-knit group, at a time when the broad sweep of the organization isn’t visible or easy to feel. With fewer in each team, there is more time to get to know each other and build the trust that would grow more organically in the office.
At Ping An Insurance, workers are typically grouped in project teams of, at most, 30 members, while larger business units are divided up to help them stay agile.
Strong company-wide foundations underpin this, such as having a common purpo and unified goals. Providing clarity on what decisions to escalate and which ones can be tackled at team level helps  drive progress.
To mitigate the effects of clod retail stores, one leading fashion company t up a strategy control room and redeployed staff into four cross-functional squads to support its front-line. It designed standard ways for live broadcasting and established internal best practices to encourage front-line staff to u new retail tools to drive sales remotely.
The lesson: Setting up small, cross-functional teams with clear objectives and a common purpo ke
eps everyone on the same  strategic cour.
1 /content/1d54d08a-6555-11ea-b3f3-fe4680ea68b5
2 www.who.int/health-topics/coronavirus
3 /worklife/article/20200309-coronavirus-covid-19-advice-chinas-work-at-home-experiment
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4 ttps:///wap/detail/zw/business/2020/02-03/9077412.shtml
2  A blueprint for remote working: Lessons from China
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2.Leading from afar
Managing people is one of the most difficult elements of remote working, not least becau
everyone will respond differently to the cultural shift and challenges of the home-working environment.Leaders need to energize the whole company by tting a clear direction and communicating 5 it effectively. Offering a strong vision and a realistic outlook can have a powerful effect on motivation across the organization. It’s esntial to foster an outcome-driven culture that empowers and holds teams accountable for getting things done, while encouraging open, honest and productive communication.
Empowering your team in this way pays dividends. WeSure, part of leading internet company Tencent, asmbled a COVID -19 respon team 6 at the start of the year to offer insurance coverag
e, free of charge, to front-line medical workers. Alan Lau, CEO of WeSure, credited his team, saying they had worked non-stop, many from remote locations while on leave during the Chine New Year break, demonstrating how responsive they were to  the vision.
For managers, the challenge is to lead, inspire and direct their team in their daily cour of work, while being physically remote. Upping the levels of interaction can also work well here.
One chief information officer, responding to a McKiny survey 7, said he’s texting the entire
ious
company with regular updates becau it’s a more human way of communicating than via the official corporate channels.
When working within distributed teams,
e-commerce giant Alibaba increas the frequency of its one-to-one communications with employees to a weekly basis and, in some teams, members submit a weekly report for their colleagues,
disabledcomplete with plans for the week ahead. Alibaba’s productivity app DingTalk (Ding Ding) has features built-in to facilitate this by allowing managers to nd voice-to-text messages to their teams,
and to check in on progress.
The lesson: Determining how you communicate is just as important as what’s being said, and it needs to be done confidently, consistently,  and reliably 8.
3.Instilling a caring culture
As companies transition to the new normal, it’s important to acknowledge that some employees may be facing other pressures at home, including caring for their children when schools are shut, leading to feelings of isolation and incurity. Business leaders need to respect and address the additional needs.
Empathy is a crucial tool here, offering a way to connect, promote inclusiveness, and create a
n of community in a void of physical interaction. Increasing social interactions within the team, particularly through one-on-one catchups, guards against feelings of isolation and demoralization and creates space for people to speak up and share their thoughts. By creating a n of psychological safety for their colleagues, being inclusive in decision making, and offering perspective in challenging moments, managers can stay clor to what is going on, surface issues, and help their teams solve problems effectively.
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A similar approach is important when dealing with customers and clients, providing valuable stability and enabling them to navigate unknown waters with confidence. For example, one global bank asked their relationship managers to connect with small business customers via WeChat and video-calls to understand their situation and help them weather the crisis. To do so effectively at scale, the managers
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A blueprint for remote working: Lessons from China
are supported through dedicated product programs, online articles, scripts for communicating with clients, and internal trainings.
Inclusion is the ultimate show of empathy. Creating outlets for sharing best practices, success stories, challenges, and water-cooler chat are vital to create a human connection. Giving employees space to pursue personal or social endeavors, providing a clear span of control, and assigning meaningful tasks can also spur motivation.
The lesson: Connecting on a personal level and instilling empathy within the culture is doubly important when working remotely.
4.Finding a new routine
Moving to remote working risks disrupting the office-bad flows and rhythms and it can be easy to hit the wrong note or miss important virtual meetings due to packed schedules. Spend time with your team addressing the nuts and bolts of how you will work together. Cover the daily rhythm, individual constraints, and specific norms you will commit to and anticipate what might go wrong and how you will mitigate it.
How companies plan and review their workflows needs to change to reflect this. The challenges
of the new working pattern and of not being inwilsonart
one room together can be overcome by creating
a digitally facilitated cadence of meetings. One leading insurance company adopted agile practices across its teams, with a daily and weekly ritual of check-ins, sprint planning, and review ssions.
As Alibaba embraced remote working, it also made sure its meetings were more tightly run. One person is assigned to track time and manage the outcomes. Team members can rate a meeting’s ufulness using a five-star system that offers immediate feedback and positive ways forward.
To address the challenge of launching a digital business with a large remote team, one company created a new workflow for product requirements that clearly outlined u of digital tools, roles and responsibilities as requirements moved from ideation to validation to delivery stages. Reiteration of decision-making structures like this isn’t always necessary when people can communicate directly, but their abnce can be keenly felt when remote working kicks in.
The lesson: Establishing robust working norms, workflows and lines of authority is critical, but all too easy to skimp on.
5.Supercharging ways of communicating
Poor communication is one of the key reasons remote offices are not productive.
How staff interact needs to be completely rethought using a full arnal of channels and tools. Getting it right is tricky and requires experimentation. Choosing the right channel matters. Video conferences are great for discussing complicated topics in real-time and for creating a n of community, but they require team-wide coordination and focus. Channel (chat) bad collaboration software is great for quick synchronization or easily answered questions, while email can be ud to record outcomes and communicate more formally. Backlog management tools can be ud to keep
on top of tasks and process.
From McKiny’s remote work with clients, we know how effective video conferences can be, if a few simple rules are followed. Firstly, you need a clear agenda and moderator to keep the discussion on track. Having the camera turned on throughout the meeting is esntial to build relationships and pick up non-verbal cues. In ca the home office is not prentable on camera, most VC software offer virtual or blurred backgrounds. For joint problem solving, it is particularly uful to u screenshare or virtual whiteboards to co-edit documents.
Many teams find it uful to create channels for real-time communication—for example on DingTalk, WeChat, Microsoft Teams or Slack—with a simple rule to jump on a video conference if a complex topic requires face-to-face interaction. However, continuously switching between messages, tasks, and projects is a productivity killer and team members need to understand how quickly they’re
4  A blueprint for remote working: Lessons from China
expected to respond: is it urgent or can it wait? Turning off notifications and really focusing on one thing at a time can sometimes be the best way to get work done.
The lesson: Choosing the right channel is critical to getting it right. If you pull your employees from topic to topic, you’ll interrupt their workflow and drive down productivity.
6.Harnessing the power of technology Effective remote working starts with the  basics—including a fast, stable, and cure internet connection, as well as tting up an ergonomic home office environment. Expanding VPN  (virtual private network) access and bandwidth is one of the first steps many CIOs took to enable their employees to access systems remotely. Remote working is also empowered by a suite of SaaS (Software as a Service) technology tools that allow teams to effectively co-create, communicate, share documents, and manage process.
A single, digitally accessible—be it a performance dashboard, sprint backlog, or business plan—keeps everybody aligned.
Many Chine companies have rapidly adopted local productivity solutions such as Alibaba’s DingTalk or WeChat Work to communicate and deliver weekly meetings, training, and lectures. For example, as COVID-19 spread, monthly active urs of DingTalk jumped by 66 percent to more than 125 million. Many multinational firms accelerated roll-out of productivity solutions they were already using elwhere, like Slack, Microsoft Teams,
or Zoom. Effective u of the tools required a change management effort from training staff
on documenting key functionalities to tting up new workflows. Defining new ways of working with digital tools by collating best practices from various teams in the company can help to speed up adoption. At McKiny, we created an internal portal on great remote working that brought together learnings from across the company, from how to run collaborative problem-solving ssions to effective decision meetings with clients while on VC.In addition, many companies created special applications to allow their front-line teams to remain effective during remote work. For example, one big-four bank created a special WeChat mini-program to enable their relationship managers to interact with customers and generate leads. They then ud bank-approved programs to engage with customers, and access bank systems from their laptops. , China’s largest online travel agency, has long enabled its contact-center staff to work from home, which paid off in the recent crisis as it was able to deliver a high quality of rvice during widespread travel disruptions.
The lesson: Using technology can be vital in keeping everyone on track, but it’s important to get the basics right.
7. T aking curity riously
Security concerns add a layer of complexity to
the technological side of remote working and can have rious conquences, in particular when employees are not aware of safe practices or switch to unauthorized tools to get their work done. Adopting a strong yet practical approach is not easy. Doing it right requires giving employees the tools they need to be productive while managing data confidentiality and access.
Leading players such as Ping An have addresd the curity issue head-on through a t of mechanisms: establishing a confidentiality culture, mandating awareness training, and limiting data access to a need-to-know basis. For example, nsitive information such as customer data can
be displayed with watermarks so that any leaks are traceable. Alibaba us its own software Alilang to manage network and device curity.
The lesson: Make it easy for employees to comply with curity requirements while investing in strong safeguards.flameretardant
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A blueprint for remote working: Lessons from China
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