Chapter 5 Consumer Markets and Consumer Buyer Behavior
1) Economic, technological, and cultural forces are all ________ in the stimulus-respon model of buyer behavior.
A) buyer respons
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes
2) The starting point of understanding a consumer's respon to various marketing efforts is the ________ of a buyer's behavior.
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A) belief
B) subculture
C) postpurcha feeling
D) stimulus-respon model
E) postpurcha dissonance
3) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
A) economic
B) technological
C) political
D) channel
E) cultural
4) ________ is(are) the most basic cau of a person's wants and behavior.
A) Culture
B) Brand personality
C) Cognitive dissonance
D) Societal factors
E) Selective perception
5) Marketers are always trying to spot ________ in order to discover new products that might be wanted.加拿大留学条件
A) lifestyles
B) cultural shifts
C) groups
D) dissonancedazi
E) attitudes
6) Each culture contains smaller ________, or groups of people with shared value systems bad on common life experiences and situations.
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A) alternative evaluations
B) cognitive dissonances
C) subcultures
D) motives
E) attitudes
wto是什么意思7) What is one way that social class is NOT measured?
A) occupation
B) education
C) income
D) number of children in the family
E) wealth
8) Which of the following statements is true regarding social class in the United States?
A) Social class is determined primarily by income level.
B) Lines between social class in the United States are fixed and rigid.
C) Social class show distinct product preferences in clothing and automobiles.豪斯医生 第六季
D) Wealth is more critical than education level in measuring social class.
E) People are relegated to a permanent class layer in the United States.
9) ________ are groups to which an individual wishes to belong, as when a teenaged basketball player hopes to play someday for the Los Angeles Lakers.
A) Membership groups
depthB) Aspirational groups
C) Leading adopter groups
D) Leisure groups
E) Social class groups
10) ________ are people within a reference group who, becau of special skills, knowledge, personality, or other characteristics, exert influence on others.
A) Opinion leaders
B) Habitual buyers
C) Social networkers
D) Stealth marketers
E) Buzz marketers
11) Opinion leaders are sometimes referred to as ________.
本二Ahnie) the influentials
B) the upper uppers
C) the middle class
D) buzz marketers
E) networkers
12) Companies who u brand ambassadors are participating in ________.
A) opinion leading
B) traditional marketing
C) buzz marketing
D) direct marketing
E) values marketing
13) The ________ is the most important consumer buying organization in society; the roles and influences of different members have been rearched extensively.
A) family
B) social class
C) membership group
D) subculture
E) reference group
14) A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and lf-concept.
A) personal characteristics
B) reference groups
C) perceptions
D) attitudes
E) psychographics
15) People change the goods and rvices they buy over time becau of the two changing factors of ________.
A) belief and attitude
B) perception and personality
C) age and life-cycle stage
D) groups and learning
E) family and tradition
16) ________ is a person's pattern of living as expresd in his or her psychographics, including his or her activities, interests, and opinions.
A) Personality
B) Culture
C) Lifestyle
D) Motive
E) Social class
17) All of the following make up a person's lifestyle EXCEPT ________.
A) AIO dimensions
B) interests
C) dissonance-reducing buying behavior
D) opinions
E) work
18) Rearchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer u to describe a specific mix of human traits that may be attributed to a particular brand?
A) brand perception
B) product image
C) brand personality
D) brand concept
E) brand equity
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19) The term ________ refers to qualitative rearch designed to probe consumers' hidden, subconscious motivations.
