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Endorrs in Advertising: The Ca of Negative Celebrity Information
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Author(s): Brian D. Till and Terence A. Shimp
怎样提升表达能力Source: Journal of Advertising, Vol. 27, No. 1 (Spring, 1998), pp. 67-82
Published by: M.E. Sharpe, Inc.
Stable URL: www.jstor/stable/4189060
Accesd: 18/09/2010 04:30
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