银行系统招聘考试（英语）历年真题试卷汇编5
(总分76,考试时间90分钟)
3. 阅读理解
The rough guide to marketing success ud to be that you got what you paid for．No longer．While traditional“paid”media—such as **mercials and print advertiments—still play a major **panies today can exploit many alternative forms of media．Consumers passionate about a product may create“earned”media by willingly promoting it to friends．and a company may leverage“owned”media by nding e-mail alerts about products and sales to customers registered with its website．In fact，the way consumers now approach the process of making purcha decisions means that marketing’s impact stems from a broad range of factors beyond conventional paid media． Paid and owned media are controlled by marketers promoting their own products．For earned media，such marketers act as the initiator for urs’respons．But in some cas，one marketer’s owned media become another marketer’s paid media—for instance，when an e-commerce retailer lls
ad space on its website．We define such sold media as owned media who traffic is so strong that other organizations place their content or e-commerce engines within that environment．This trend，which we believe is still in its infancy，effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further．Johnson-Johnson，for example，has created Baby Center，a stand-alone media property that **plementary and **petitive products．Besides generating income，the prence of other marketers makes the site em objective，**panies opportunities to learn valuable information about the appeal of **panies’marketing，and may help expand ur traffic for **panies concerned． The same dramatic technological changes that have provided marketers with more(and more diver) communications choices have also incread the risk that passionate consumers will voice their opinions in quicker，more visible，and much more damaging ways．Such hijacked media are the opposite of earned media：an ast or campaign becomes hostage to consumers，other stakeholders，or activists who make negative allegations about a brand or product．Members of social networks，for instance，are learning that they can hijack media to ap六级考试时间分配表
ply pressure on the business that originally created them． If that happens，passionate consumers would try to persuade others to boycott products，putting the reputation of the **pany at risk．In such a ca，**pany’s respon may not be sufficiently quick or thoughtful，and the learning curve has been steep．Toyota Motor，for example，alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media respon campaign，which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg．
1. Consumers may create“earned”media when they are_______．
氖A. obsd with online shopping at certain websites
B. inspired by product—promoting e-mails nt to them
C. eager to help their friends promote quality products
D. enthusiastic about recommending their favorite products
2. According to Paragraph 2，sold media feature_______．
A. a safe business environment
B. **petition
vdlC. strong ur traffic
D. flexibility in organization
story3. The author indicates in Paragraph 3 that earned media_______．
A. invite constant conflicts with passionate consumers
B. can be ud to produce negative effects in marketingyou can you up
C. may be responsible for **petition
D. derve all the **ments about them
4. Toyota Motor’s experience is cited as an example of_______．
A. responding effectively to hijacked media
B. persuading customers into boycotting productspopin
C. cooperating with supportive consumers
D. taking advantage of hijacked media
tribeca5. Which of the following is the text mainly about?
A. Alternatives to conventional paid media．
B. Conflict between hijacked and earned media．
C. Dominance of hijacked media．
D. Popularity of owned media．
New figures from France，Germany and Italy—the three biggest economies in the 12 country Eurozone—suggest the continent’s economic woes may have been exaggerated
．In France，evidence emerged that consumer spending remained solid in July and August，rising 1．4％and 0．6％respectively．Forecasters had generally expected the July figure to show a 0．1％slippage，with August unchanged．But the figures were flattered slightly by a down grade to the June figure，to 0．7％from1．5％． With manufacturing in the doldrums across Europe and the US，consumer spending has been increasingly en as the best hope of stopping the global economic slowdown from turning into a recession．The French government said the news proved that the economy was holding up to the strain of the slowdown． Meanwhile in Germany，new regional price figures went someway towards calming fears about inflation in Europe’s largest economy--a key reason for the European Central Bank’s reluctance to cut interest 15 states said consumer prices were broadly stable，with inflation falling year on year．The information backed economists’expectations that inflation for the country as a whole is t to fall back to a yearly rate of 2．1％，compared to a yearly rate of 2．6％in August，closing in on the Euro-wide target of 2％．The drop is partly due to last year’s spike in oil prices dropping out of the year-on-year calculation． The icing on the
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cake was news that Italy’s job market has remained buoyant．The country’s July unemployment rate dropped to 9．4％from 9．6％the month before，?its lowest level in more than eight years．And a business confidence survey from quasi-governmental rearch group ISAE told of a general pick-up in demand in the six weeks to early September．But the news was tempered by an announcement by Alitalia，the country’s biggest airline，that it will have to get rid of 2500 staff to cope with the expected contraction as well as lling 12 aeroplanes．And industrial group Confindustria warned that the attacks on US targets meant growth will be about 1．9％this year，well short of the government’s 2．4％target．And it said the budget deficit will probably be about 1．5％，nearly twice the 0．8％Italy’s government has promid its European Union partners．
6. We know from the first paragraph that_________．
A. new figures from the three European countries show the prediction of forecasters is exactly right
B. European economy gets on better than forecasters have predicted
C. all of the forecasters expect the fully figure to show a reduction
D. in three European countries the consumer spending continues to ri
7. The term“in the doldrums”in Paragraph 2．refers to_______．
A. in the process of rising
B. experiencing a sharp turning
C. in the recession
D. rising rapidly
8. Which of the following statements is true according to the text?
A. The reason for the ECB’s unwilling to cut interest rates is inflation was actually expected to fall in Germany．
B. In Germany consumer prices were falling．英联英语
C. Last year’s oil prices dropping out of the year-on-year calculation directly leads to the drop of inflation．
D. The European Central Bank is willing to cut interest rate．
9. In this passage，the word“buoyant”in paragraph 4 is clost in meaning to the word________．
A. depressing B. gloomy
C. active D. calm
10. Industrial group Confindustria warned that________．
A. the attacks on US targets lead to **paratively lower growth
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B. the growth had been well short of the government’s target
C. the budget deficit must be about 1．5％
D. the budget deficit will probably be great different from the country’s promi
4. 英语翻译
英译汉
1. With very little export other than such farm products as tobacco，cotton and fruit，the country earns enough from invisible earnings to pay its needed，growing imports．
2. This washes out almost$400 million by which imports exceed exports．
3. So far most American and other foreign attempts have bogged down in the Greek government’s red tape and shrewdness about small points．
