Jiangsu University
Test Paper of International marketing for Grade endor2011-2012 spring (Paper A北京大学mba)
2rd Semester of Academic Year 2013-2014
Major_ _____ Class_______ Name I.D. NO.__________
Items | Single Choice （ 20′） | Terms （ 20′） | Simple Questions （ 30′） | Complicated my heart will go on歌词Questions （ 30′） | Total （ 100′） | Approvers |
Scores | | | | | | |
critics | | | | |
| | | | | | |
Time: 2 hours Date:
Ⅰ、True / Fal Questions（1′×15=15′）
1、The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure. （True / Fal）
2、Altitude, humidity, and temperature extremes are climatic features that affect the us and functions of products and equipment. （True / Fal）
3、As countries move from agricultural to industrial to rvices economies, birthrates increa. （True / Fal）
4、According to James Day Hodgson, former U.S. ambassador to Japan, culture is like a “thicket” that is tough to get through, but effort and patience often lead to success.
（True / Fal）
5、For a marketer, one’s own religion is most often the best guide to another’s beliefs.
翻译风云（True / Fal）
6、The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture, identifie
msud by Geert Hofstede, focus on asrtiveness and achievement.
（True / Fal）
7、When a culture scores high on Individualism/Collectivism Index, individuals fail to identify with groups. （True / Fal）
8、2012江苏英语高考novelPeople from cultures with high Power Distance Index scores are more likely to have a general distrust of others. （True / Fal）
staff是什么意思
9、Cultural electives are business customs in which an outsider must not participate. （True / Fal）
10、Cultural imperatives are business customs that are generally similar across cultures. （True / Fal）
11、The three typical decision-making patterns are top-level management decisions, decentralized decisions, and committee or group decisions.
（True / Fal）
12、High-context cultures place great importance on the verbal aspects of communication. （True / Fal）
13、Chine cultures are high on Power Distance Index and low on Individualism/Collective Index. （True / Fal）
14、If data has been collected already by some other agency, then such data sources are known as condary data sources. （True / Fal）
15、In international marketing, the greatest problem in sampling stems from the lack of adequate demographic data and available lists from which to draw meaningful samples. （True / Fal）
Ⅱ、Terms（6′×3=18′）
11、Self-reference criterion (SRC)
12、Cultural borrowing
13、International marketing rearch
菲尔普斯资料Ⅲ、Essay Questions（15′×3=45′）
14、Pick a country , and show how employment and topography affect marketing within the country.
15、Explain the controllable elements and uncontrollable elements for a company when entering into global market.
cross road
16、Distinguish between P-time and T-time .
Ⅳ、Complicated Questions（22′×1=22′）
What are some problems created by language and the ability to comprehend the questions in collecting primary data? How can a foreign market rearch overcome the difficulties?
