Unit7
BillGates
"WhenIwas19,douttohave
beenright."—BillGates
He'sthemostfamousbusinessmanandtherichestmanintheworld—worthanestimated
$tadoubt,BillGatesbelongsinthesameclassasThomas
Edison,AlexanderGrahamBell,
lf-described"hacker"hasdominatedthepersonalcomputingrevolutionandmodernizedthe
,hisclassificationintoanyotherrankthanthiswould
riouslyunderstatehisimpactontheworld.
Gates'successstemsfromhispersonality:anunbelievableandattimesfrighteningblend
ofhigh-voltagebrilliance,echairmanandCEOwalksthrough
thecorridorsofMicrosoft,itislikeaswitchbeingturnedon;everythingandeveryonearound
himischargedwith10,etstheexampleandMicrosoft
edulehekeepsisonehintastowhatheexpectsfromhis
'snotunusualforthe"dean"ofthe"Microsoftcampus"toputin16-hour
days.
Indeed,ifthere'sonethingthatdistinguishestheGatesstyle,itishistimemanagement
vationoftime,energy,sbetweenplaying
theroleofinternationalspokesmanfortheageoftechnologyandplanningbusinessstrategy
backatheadquarters,gettingthemaximumamountofworkpossibleoutofeveryminute.
Alwayspunctualandalwaysinhighgear,hetypicallyleavesonlythetiniestcracksinthedayfor
eating,earoundMicrosoftisthathisreceptionististhe
,ablyneeds
onejusttoarrangehistravelplansandvisastoforeigncountries.
Onthesubjectoftravel,
businesstrips,hefliescommercialwheneverpossibleandintheinterestoftime,henever
snotime
inhisschedulefortourismofanykind,'sjust
work,work,work.
Anothertraitthatmakeshimsounusualishisincredible"multitasking"esk,he
worksontwocomputers,onewithmultipleframesthatquencedatastreaminginfromthe
Internet,and
mayevenreviewdatawhileconductingameetingusingavideophone.
Gatesrunshiscompanymainlythroughthreemethods:Hebatsoutahundredormoree-mail
messagesaday(andnight);hemeetverymonthorsowithhistopmanagementpanelof
expertsandadvirs;andmostimportantly,heholdstwoorthreesmallreviewmeetingsa
daywithaprocessionofteamsworkingonthecompany'n'taddress
anyonebynameorhandouttoomuchprai,buthedoesgoroundthetableclockwiand
isunclearaboutsomething,hequizzes
andchallengeshisstaff."Educatemeonthat,"hemightsay,lookingtomakeclearavague
n't
needtorelyonpersonalpolitics.
WhenBillGateswasinthesixthgrade,
yearofssionsandtests,thepsychologistreachedhisconclusion."You'regoingtolo,"he
toldGates'motherMary."Youhadbetterjustadjusttoitbecauthere'snoutryingto
beathim."Inthe22yearssincehedroppedoutofHarvardtoconquertheworldof
computeroperatingsystemsandapplicationsoftware,hehasbeendeadlyforcompetitorstrying
toclawtheirwayintothemarket.
Inearly1975,attheageof19,whileatHarvardUniversity,heandPaulAllenwrotean
interpreterfortheprogramminglanguageudbyMITSAltair,thefirstcommerciallyavailable
heirintenrelationship—Gatestheworkaholiccodewriter
andcompetitor,Allenthedreamyvisionary—thatlaidthefirstbrickinthefoundationof
Microsoft.
In1976,GatesbeganlicensingMicrosoft'ssoftwareproductsdirectlytocomputer
manufacturers,whichdramaticallyincreadMicrosoft'ghMITSsoonfolded,
Microsofthadalreadyattractednewcustomersincluding,atthetime,smallhardwarefirmslike
Apple,CommodoreandTandy.
In1980,IBMinvitedMicrosofttowriteariesofprogramminglanguagesforitsnewpersonal
computer,fferedthatMicrosoftcouldalsoproducetheoperatingsystems
(MS-DOS).TheIBMPCandMS-DOSwerebundledtogetherandannouncedtothepublicin
houtthe1980sMicrosoftmovedsteadilyupwardandbythe1990s
MS-DOShadbeenexportedaroundtheworldandhadbecomethedominantsoftwareplatform.
By1995,roughly85percentoftheworld'spersonalcomputerswereusingaMicrosoft
operatingsystem.
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